The Board
Anders Gudmarsson, Chairman of the Board
Anders Gudmarsson, is semi-retired as a Managing Partner of the Stockholm office
of Ray & Berndtson, one of the world’s largest Executive Search firms. Prior to
joining Ray & Berndtson, he was President of ABB Fläkt Service, Sweden. Earlier,
Anders was with Boliden Intermarket Group for 10 years progressing to President
after serving as Business Development Manager and as Corporate General Counsel at
Boliden AB. Anders began his career in law, teaching at the University of Uppsala
and was later appointed assistant judge at the Court of Appeal, Svea Hovrätt, in
Stockholm. He has a law degree from the University of Uppsala.
Bo Mattsson, board member
Bo is the founder of Cint, and took over as CEO in 2003 to revamp the firm into
a marketplace based offering for respondent access. In 1998 he decided to apply
the learnings and benefits of trading online to the online market research industry,
with the set up of Cint. He spent the years between 1985-1997 in the financial industry,
and in 1993 was named Head of Swedbank Securities. During this time he was the founder
of NetTrade (at the start of 1996), the first online stock-trading offering in Europe.
In 1998 he co-founded Eurotrade.lu, later sold to Nordnet AB, and in 2000 he co-founded
Mangold, later sold to the Management. Bo is the largest Cint shareholder and sits
on the Board of Nordnet, one of Northern Europe´s largest internet brokerages, and
Room328, a web-based 3D utility for matching demand and supply within the home furnishing
market. He holds an MBA from the Stockholm School of Economics.
Fredrik Nauckhoff, board member (ESOMAR President 2002-2004)
Fredrik has worked in Market Research since its infancy, having spent almost 30
years in the business. He started his career at Procter & Gamble, and then worked
for Richardson Vicks before moving to Nestlé in Scandinavia, the UK, USA and in
Switzerland. He retired as Nestlé corporate Head of Market Intelligence in 2004,
and has since consulted for Nestlé. He was an early adopter of online research,
with its cost, timing and quality advantages. Fredrik has been on the ESOMAR council
for ten years, and was President from 2002-2004. He has a BA and an MBA from Stockholm
School of Economics.
Fredrik Cassel, board member
Fredrik is a Partner at Creandum, an investment company specializing in investments
in Nordic Technology companies. He has a background with Schibsted, Scandinavia
Online and Eniro, which has brought him significant experience of developing media
and Internet businesses across Europe. Fredrik is also on the board of Pintavision,
Spotify and Videoplaza. Heis a Kauffman Fellow and holds a MSc in Engineering Physics.
He studied at KTH in Stockholm and the EPFL in Lausanne.
Petter Nylander, board member
Petter is the CEO of Unibet, one of Europes biggest online gambling sites. He holds
a B. Sc (Econ) from Stockholm University and his background include senior positions
at OMD Sweden, TV3 Sweden and Viasat Broadcasting.
Jonas Svensson, Advisor to the Board
Jonas Svensson is Chairman of Deconet, a revolutionary online marketplace for Modern
Design launched in 2008. Jonas is also Founder of Spray, Razorfish, Boxman, Mrjet
and multiple other ventures. He has been a collector of modern design since 1989.