WRM-Media

Paul Kemshell
Director, WRM-Media

CINT provides WRM-Media with a lucrative means of monetizing our data. With data worldwide, we can now offer market researchers/analysts the opportunity to reach responsive, relevant consumers internationally.

We supply our data through WRM-Surveys via CINT, which ensures that this arm of the business is maintained reputably and is easily manageable.

The user friendly surveys suit our consumers and the management platform means that we can easily record results.

For more information about WRM-Media, please visit www.wrm-media.com

Nepa

Fredrik Östergren
CEO, Nepa

Our cost savings are roughly 20 – 70%, depending on supplier of course, since we started using Cint Access+tracking (former Cint Automated Tracker). What it primarily has enabled us to do is to switch focus from collecting data to analyzing data.

Having an automated work process for all online fieldwork, makes it possible for us to operate in 10 markets at the same time, conducting more than 200,000 interviews yearly. This is quite an achievement given the fact we are only three project managers working at Nepa. So, using Cint Access+tracking feels like having 20 project managers working for us.

Nepa is an online market research company who tracks perceived media reach and measures brand effect. At present, 90 categories all over Europe are tracked online on a weekly, or even daily, basis. Nepa has quickly established itself as Scandinavia’s leading supplier of tracking data. Nepa’s clients are found among media agencies, tracking suppliers and advertisers.

For more information about Nepa, please visit www.nepa.se or contact info@nepa.se, telephone +46 8 545 297 13

United Minds

Marie Söderqvist Tralau
Senior Advisor and Founder,
United Minds

Market research

For our quantitative research in Europe and worldwide we source all respondents through Cint Access (formerly Cint Sample Access). With Cint Access we get global reach, even in target groups that are otherwise tricky to find, and more importantly we get total control.

Cint Access delivers a high degree of standardization in our work process and project management while at the same time getting great quality, high speed and efficiency, at a very low price, in return. For our clients, results from Access, are also considered very reliable which in the last analysis is as important as everything else.

Dr Carl Melin
United Minds

Opinion polling

We conduct a lot of market research using Cint Access+tracking, some of which is published in the media, for example our political opinion barometer. However most of our market research is used to aid companies with their internal decision making.

Before we used the Access+tracking, we carried out a lot of our quantitative research using a telephone methodology which was costly and demanded a lot of time. Today we use online market research as our main methodology when it comes to quantitative research. Used correctly, it provides a cost effective way of targeting the required respondent target groups. It is important to work with quotas and weighting because the “online world” is not always completely representative of the general population, although this is changing and today it is getting easier to reach all respondent groups.

By using Cint Access+tracking we carry out much more market research than before, increasing our cost effectiveness, and the quality of our fieldwork. I am personally very impressed with Access+tracking and OpinionHUB (formerly Cint Panel Exchange). Before, I was uncertain about changing from a telephone to an online methodology. However when working with lots of quotas and sample selections it has proved to be more reliable.

United Minds is a Stockholm-based business-intelligence consulting company that specializes in the analysis of current business, social and environmental issues. We study social and human movements and trends, to be able to help companies adapt to the future. Several of Sweden’s largest companies and organizations are on our client list. We work on both national and international projects.

For more information about United Minds visit: www.unitedminds.se

OMG Research

Fredrik Eriksson,
OMG Research

OMG Research carry out a number of online tracking studies for different clients using Cint Access and Cint Access+tracking. Access+tracking provides the optimal solution for us to automate our fieldwork and ultimately saves us considerable time by reducing manual fieldwork processes.

We mainly use tracking studies to measure brands and to continuously follow the development of the brand over time by measuring key variables such as awareness, preference, advertising recall, intention to buy and customer behavior. Through online tracking studies it is now possible to evaluate the profitability of an advertising campaign. Our tracking studies measure the effectiveness of our client’s advertising for each type of media, so that they can optimize their overall media spend.

Before using Cint Access+tracking, we carried out tracking studies online as well as by telephone. We were forced to commit more time to collecting data (such as setting and checking quotas). This was very time intensive and took up a lot of resource which essentially meant higher costs for our clients. Today we can focus fully on our core business where we offer specialist knowledge, making it much easier to analyze the data and provide valuable insights.

Thanks to the automated fieldwork we can reduce our production costs, achieving a low cost per respondent than we could before. We can then pass this on to our clients, who can already see the additional benefits of this new type of research. Today we carry all our tracking studies online. We program our own questionnaires using a web based survey tool and connect it to Access+tracking. We input our sample targets including quotas and fieldwork periods, and then all the send outs are done automatically. In addition to the time we save, the fieldwork is carried out in a reliable and secure environment, day after day, which reduces the risk of manual error. I am very positive about Cint’s products as they create new opportunities for us to benefit from.

OMG Research started working with Cint in the autumn of 2006 so we have already profited from using Access+tracking. My first reaction was that +tracking was an exciting way to save time although I was a little doubtful it could offer the same level of quality. Now that I have used it myself I think it is great to see first-hand that it fits our business very well.

For more information about OMG Research, visit: www.omnicommediagroup.se