London, UNITED KINGDOM, July 1, 2011 – Cint partners with student panels in UK and Ireland to deliver hard-to-reach audiences.
Cint, leading technology provider of innovative market insight solutions, announces its continued growth in niche markets with new student panel partnerships. The specialized partners to be added are the National Union of Students (NUS) and Student Beans in the UK as well as the W5 Student Panel in Ireland. Combined, these new panels add more than 17,000 members to Cint’s current student base of 20,000 in Sweden.
Stephen Hughes, MD of Cint UK states, “The student panels we have brought into the Cint Panel Exchange, allow our clients not only to target students by faculty, year of study and even by University attended but as these panelists are registered to receive consumer surveys, they also add to our already impressive ability to engage hard to reach youth demographics through our existing panel partners.”
“Students are resourcefully adapting to the current financial climate. Understanding their lifestyle and brand preferences has never been more important. With access to these students, far more insight can be gleaned in the dynamic, vibrant student market,” comments Elizabeth Bone, Research Manager of NUS Services.
All panels housed within the Cint Panel Exchange (CPX) are wholly owned by our partners. By enabling brands to grow their own affinity-based communities, Cint’s platform offers access to a greater variety of consumers. Cint bridges the gap between insight buyers and sellers creating an impartial and transparent sample procurement environment. Taking into account current growth, Cint expects a panel base of 8 million by the end of 2011. Today, Cint Panel Exchange (CPX) contains over 5 million active respondents in 40 countries.
Cint is a leading technology company, focused on providing innovative SaaS-based solutions for the market research industry. At its core lives the Cint Panel Exchange (CPX) which brings research buyers and panel owners together to form a unique, transparent sample marketplace of over 5 million consumers in 40+ countries. The portfolio of technology-based brands includes Cint Sample Access (CSA), Cint Automated Tracker (CAT), Cint Panel Manager (CPM), Cint Direct and the mobile relationship management platform, Thumbspeak. Headquartered in Stockholm, Sweden, Cint has offices in major cities across Europe, North America and Asia-Pacific. For more information, please visit cint.com.
For enquires concerning Press Releases please contact: Daniel Tottle, Marketing Coordinator | Europe
Direct: +46 (0)8 546 383 35