London, UK – Cint, the global provider of smart consumer insight solutions, has recently partnered with a new 4,000-strong panel from Netmums Ltd, the biggest parenting community in the UK. The addition of Netmums ensures Cint now has access to an unrivalled number of individuals in the ‘Mothers of Babies’ category in the UK. Marketers can now undertake market insight from over 50,000 women in this demographic to better understand their needs, interests and habits.
With the global launch of its new DIY market research product, Cint Access, in February 2012, brand managers and marketing professionals are able to choose individuals to survey that best suit the demographic of their target audience. Marketing to the parenting community is a competitive environment and understanding what the desired customer is interested in enables brands to better develop products and services to suit. Cint Access provides 100% transparency, as users can choose who they are approaching, and be sure they are obtaining real opinions from real people.
With the addition of the Netmums panel, Cint also has access to a further 46,000 Mothers of Babies through panels including Annabel Karmel and Bounty and Emma’s Diary, all highly influential parenting communities. The company has recently partnered with Children’s Mutual, the UK’s only specialist provider of savings and investments for children.
Stephen Hughes, managing director of Cint UK, comments: “Cint is in the enviable position of having access to a highly coveted community of Mothers of Babies, and we are delighted to announce our new partnership with Netmums. Through Cint Access, users can deploy their own survey in order to gain market insight and can select the most appropriate respondents in order to ensure effectiveness. Any marketers wanting to reach out and fully understand the needs of Mothers of Babies can do so simply, transparently and cost-effectively with the knowledge that they are communicating with a comprehensive pool of real people. ”
Sally Russell, co-founder, Netmums adds, “We’re really pleased to form this partnership with Cint to provide access to our community. We’ve had over 4,000 mothers of children up to the age of 11 sign up in just a few weeks, so believe there will be a significant take-up. This audience is highly prized by marketers, and through this collaboration, we are able to reward our members for providing their extremely useful opinion, which in turn helps brands to develop products and services to suit their needs.”