Through advanced software solutions, brands are now able to deploy online surveys in seconds, gather results in hours, and form their own research panels made up of loyal brand enthusiasts. These communities can then act as an easily and instantly accessible forum for the generation of fresh ideas. Continue reading →

The horse meat scandal that hit the EU recently is an uncomfortable reminder to us all that there are still plenty of unscrupulous organisations and individuals prepared to lie, deceive and do just about anything to maximise profits at the expense of the consumer. Continue reading →

Research companies and agencies looking to gain insight from a large population of respondents would stand out from competitors by integrating an API sampling solution to their existing survey or research software. As the market becomes increasingly competitive on a … Continue reading →

Remember how you felt the last time you accomplished something special? That’s where engagement and innovation happens. Maybe it’s not possible to feel like that all the time, but you should at least have the last happy moment fresh in mind. The combination of talented and happy people working together is just as potent as it is hard to find. Continue reading →

CEO Bo discusses DIY trends and technology with Bob Lederer of the Research Business Daily Report. Continue reading →

Stefan recounts a night in which his friend sees the parallels between beer and DIY sampling. Continue reading →

January. Isn’t it just about the strangest month in the calendar year?
Most people have the post-holiday blues and some want to let go of the past year but can’t quite do it just yet, perhaps because they can’t face waking up to the reality that they have it all to do again… Continue reading →

Brands are increasingly turning to market research tools in order to underpin elements of their business strategy, ranging from new product development to the formation of an advertising campaign. However, undertaking this insight is a futile process if brands are not selecting the most appropriate panelists that meet their target market. Continue reading →

Between the years of 2005-2008, Cint was alone in the DIY sampling, SaaS market research sector. We were pleased to see the self-serve space increased by uSamp’s offering in 2008, and have continued to be encouraged by the segment becoming a little more crowded over the past 12 months… Continue reading →

The launch of a new product can be a daunting task even for an experienced and well-established company, but for a start-up the pressure is even greater. Undertaking market research on the product’s target audience is a valuable exercise. Companies … Continue reading →

Product placement or embedded marketing is a familiar concept in the US, but only recently in the UK have regulations become more relaxed, meaning brands can now use this promotional method in television shows. It is important for brands to … Continue reading →

Turning to a single platform as a “one-stop shop” for a variety of market research needs can streamline the process of gathering consumer opinions from start to finish. Continue reading →

“Now is the time when brands must determine whether amendments need to be made to sales or marketing plans in time for the busy holiday period; one effective way of understanding Christmas spending is to reach out to directly to target consumers, which additionally helps to raise product awareness.” Continue reading →

With budgeting season around the corner and the instability of current global economic structures, many businesses are being particularly cautious about their budgetary spend. In some cases this is having a subsequent effect on the level of marketing funds being … Continue reading →

Learn how to get Access to opinions in Pakistan, Colombia & Argentina and find out more about one of our student panels in UK. Continue reading →