Population (total): 313,232,044 Capital: Washington, D.C. Population: 617,996 Currency: United States dollar (USD) The United States’ Annual Median Income after taxes is 31,000 USD or 22,909 EUR. Annual Median Income Cint uses the median household income to provide a point of comparison between income-earners in each country. Where the mean income average is the sum of all parts (or aggregate income) divided by the number of items (or income earners), the median average is the point that divides the population into two groups; half of the population makes an income below the median income amount, and half makes more than that amount. The median income is seen as a better indicator as it avoids the effect of dramatically high or low values.
66.4%owns their own home	38%owns a smartphone
77.3%has access to internet	49.5%is on Facebook
80%owns some type of vehicle

Main Regions of US

Population and Age Distribution

National Holidays in the USA 2012

Unlike many other countries, the USA does not have national holidays where all employees and schools are given the day off. Rather, the federal government will recognize national holidays and has the ability to give a day off to federal employees. It is the responsibility of the state or local jurisdiction to declare observance and indicate a day off from work.

Diversity

The United States of America prides itself on multiculturalism and the diversity represented in region.

It is important to note while performing market research, race and ethnicity are considered to be two separate demographic characteristics. Where ethnicity refers to the characteristic of a people sharing a common and distinctive culture, religion, language or the like; one’s race refers to their physical and genetic similarity including (but certainly not limited to) the color of one’s skin.

Often, researchers will require sample be representative of the census and therefore, a Hispanic / Latino portion of the overall quota will be present. When performing market research in the USA, it is essential that the researcher understand that two questions will need to be asked: 1) to classify respondents by race and 2) to determine their ethnicity, namely if they are Hispanic or Latino.

Fun Facts

Did you know in Kentucky it is illegal to carry ice-cream in your back pocket?! Reach out to over 1.5 million American grocery shoppers in the Cint OpinionHUB!

Nice to Know about the USA

The United States is the third largest country in the world in terms of land area and population. It currently boasts the largest national economy of any other country. The largest cities in the US are New York (19.30 million), Los Angeles (12.68 million) and Chicago (9.13 million).

The United States is one of the most ethnically diverse countries in the world, mainly due to large-scale immigration. Often referred to as “the American dream,” many newcomers to the US arrive with visions of social mobility, job opportunities and wealth. In 2008, Barack Obama became the first African American president of the United States.

Culturally, the US has international impact particularly through television, film and music, however substantially contributing to other areas of the arts as well. In 2010, the video game industry in the United States was worth over $25 billion dollars!

Over 72% of American households play computer or video games and 42% of that population are women. Interestingly, women over 18 represent a greater share of the gaming market than boys 17 years or younger.

As the smartphone market expands, more users in the US are uploading games on their mobile device – about 55%.