July 19, 2011 – Scottsdale, Arizona – Thumbspeak LLC, a subsidiary of Cint AB, announced the launch of Mobile Contextually Relevant Research “MCRR” today on the one‐year anniversary of its iPhone application at iTunes. Thumbspeak is the leading mobile relationship marketing solution now partnered with Cint, global technology solution provider for enabling market research.
“One year ago we made history by making it easy to ask questions of people on their smartphone. Now one year later, we continue to lead the mobile marketing research industry. Our acquisition by Cint earlier this year has allowed us to distribute our application worldwide and provide instant access to people on their smartphones, anywhere. MCRR makes mobile marketing research valuable to every business manager because we can deliver actual photographic contextually relevant data,” said Thumbspeak’s Founder, President Dean Wiltse.
Mobile Contextually Relevant Research (MCRR) allows insight managers and marketing researchers to gather in‐the‐moment data from people on their smartphones. They can now send questions via the Do‐It‐Yourself online interface directly to specific types of people in the Thumbspeak audience and ask them to photograph what they are doing in real time.
“Researchers have been struggling to understand how to best use the smartphone for data collection. Our MCRR solution from Thumbspeak is a new methodology that adds additional capabilities for the marketing research industry. Using Thumbspeak for MCRR together with our online capabilities is truly a powerful and revolutionary solution,” stated Bo Mattsson, CEO of Cint AB.
“We are very excited about the addition of the MCRR functionality to the Thumbspeak platform. Being able to see the customer experience through their eyes while in the moment is a very powerful tool that we look forward to leveraging,” said Scott Luck, Vice President of Innovations at Lieberman Research Worldwide (LRW).
The smartphone is the most powerful tool for gathering data for business insights and marketing research. Once someone has downloaded the Thumbspeak Mobile Application, businesses can begin to ask questions and offer rewards directly from the company website; http://www.thumbspeak.com.
About Thumbspeak LLC
Thumbspeak is the leading do‐it‐yourself (DIY) Mobile Relationship Marketing platform. It is the perfect way for researchers and businesses to connect with people on their smartphones! Mobile connectivity is pervasive and businesses benefit by getting valuable insights and encouraging advocacy. Questions are
easily entered through our intuitive, easy to use web interface and sent to specific smartphone users. The audience enjoys responding because it lets them shape the products and services they care about and our mobile platform makes it fast and fun. Thumbspeak is the leader in mobile marketing research and its iphone survey app and android survey app are now available.