As football fever grips the nation, the anticipation for this year's game is reaching unprecedented heights. We surveyed the nation to understand more about how people are planning to watch, and so much more.
With the festive season well behind us, and gloomy skies looming above, January for a myriad of reasons, isn’t the most exhilarating of months. This sentiment is so nationally widespread that in 2005, a UK-based travel agency coined the term ‘Blue Monday’ to mark the most depressing day of the year.
Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism
Vishal Bhat – Program Manager, Susi Lindner – Vice President, and Sonali Kaushal - Senior Manager at Cint discuss the importance of being inclusive in language around gender.
If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year's Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
In today’s blog we spend a bit of time getting to know one of our superstar team members – one who you may have met on the MR events circuit this fall.
Our recent webinar hosted by Oscar Carlsson, Chief Innovation Officer, provided an overview of industry data quality trends and outlined what Cint is doing to help.
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
With the final Grand Slam tournament of the year fast approaching, Cint uncovers the most successful strategies for brand engagement by asking consumers their thoughts on the sporting extravaganza
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
Learn how to enhance the quality of your survey results by optimizing qualification data and screening questions. Discover strategies to avoid respondent fatigue, keep data up to date, maintain specificity without bias, innovate targeting approaches, and minimize fraud. Act now and unlock the power of connected data for business success.
Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.
Unlock the power of connected data to drive superior research & marketing. Learn how to access rich datasets, navigate legal considerations, and gain comprehensive insights. Discover four essential steps to connect data effectively.
Of course, the first step to fielding an effective study is building a well-designed survey – but it doesn’t end there. What’s next? Data cleaning!
Will sustainability take a back seat as the cost of living crisis bites? Cint powers the Catalyst program, which has found that retailers have a key role to play when it comes to the discovery of sustainable goods.
Never has the volatility of global supply chains been more apparent than it is now. And so, our market research automation platform helped to investigate consumer response to out-of-stock issues.
Consumer opinion captured through the Catalyst program, which tracks social and environmental concerns via Cint’s consumer network for digital market research, has found that while anxiety over Covid is falling, it is being replaced by mounting concern around the cost of living.
With market research processes speeding up all the time, the pressure on insights professionals is increasingly acute.
Earlier this year, we released an in-depth white paper “Transforming data collection without paralysing your insights business,” which covered critical considerations for successful insights automation.
The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.
As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.
Our EVP of Enterprise Solutions, Greg Dunbar, writes for Quirk’s about ways that market research can start to meet marketplace demands by implementing automated processes.
In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.
