The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.
As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.
Our EVP of Enterprise Solutions, Greg Dunbar, writes for Quirk’s about ways that market research can start to meet marketplace demands by implementing automated processes.
In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.