While DIY market research was already on the rise pre-pandemic, recent events have catapulted DIY solutions and techniques to new levels.
Decades in the industry have shown us one thing is clear: evolution should be norm for the insights industry.
Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.
With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations.
Conjoint analysis helps market researchers more deeply understand their customers by gauging how they value specific attributes of a product or service.