New initiative strengthens customer service and drives client growth

Written by Jake Wolff, Greg Dunbar and James Rogers

 

Customers thrive with consistency

Already proven a powerful and effective strategy, the US has been overwhelmed with the success since the transition. There has been an immediate uptick in positive responses and requests from clients now benefiting from a dedicated Customer Success Executive. These team members operate with more speed and efficiency, start on-site with clients during the implementation phase to understand nuances of a client’s workflow, and are more in-tune with a client’s unique business needs and preferences.

Customer Success Execs are an extension of the client’s team. As a result, clients are experiencing higher conversion rates, shorter field times and projects that are more profitable for the client.

 

Comprehensive tools and support move client business forward

By helping clients understand when and why they may benefit from a more comprehensive platform like AccessPro, Cint can help businesses accelerate their own growth and global footprint. We provide tools and technology to help current and perspective clients embrace our self-service SaaS tools to manage their own work, which offers clients greater control, transparency and flexibility.

Customer Success will help businesses, agencies and publishers benefit from our platform, understand how best to maximize the platform’s SaaS and APIs – and apply and integrate other market research technologies into our API – to drive greater opportunities, efficiencies and growth potential.

 “Cint helps businesses better connect and understand real people, so they can improve their offerings and continue to grow and thrive,” said Morten Strand, CEO, Cint. “Our organizational realignment with Customer Success reflects Cint’s commitment to delivering real and personal  insights and support, not just in our product but with our customer support.”

 

Evolving with the customer needs at the heart of our business

An additional benefit of our Customer Success initiative is that the new sales team will have more capacity to focus on pure new business opportunities and are better positioned to support the Customer Success Team.

These opportunities include educating clients on the value of ConnectCint’s own Ad effectiveness technology allowing our customers to track, segment and re-contact programmatically, identifying and supporting new market or vertical needs within existing clients, or unlocking supply or Partnership and Alliances opportunities creating new relationships directly within defined ‘Partnership Framework’ around Data Licensing, Data partnerships and Technology.

These solutions and strategies, including Customer Success, are in line with Cint’s Xpand strategy – a company-wide initiative designed with the client at its core – to continually improve customer support and acquisition methodologies, and client growth potential. This momentum reflects how Cint is working better together, and together with clients, to achieve new milestones.

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