As the largest of the industry’s sample exchanges, we have the enviable position of being able to witness the ebb and flow of market research supply and demand.
The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.
Change is about all we can depend on right now. Hour to hour, minute to minute, change is happening faster than we’ve ever seen before. Consumers are shifting behaviour at record speed.
Never before has the catchphrase “Keep Calm & Carry On” held more meaning. The Insights Association’s most recent article by the organisation’s CEO, Melanie Courtright, provides guidance for the market research industry, encouraging us to find a way forward in a time of disruption and change.
As the world begins to truly confront the magnitude of the Coronavirus pandemic, perhaps the one thing we can be sure of is that the lives of millions — perhaps even billions—of people will be disrupted.
Many companies are now facing a situation in which employees will potentially be working from home if they aren’t already. Remote management is hard at any given time but especially when we have potential situations like COVID-19 causing panic, uncertainty and disruption to our personal and professional lives.