Integrate an API to reach more individuals in your target market

By 14 January, 2014Blog
Integrate-an-API-to-reach-more-individuals-in-your-target-market

Research companies and agencies looking to gain insight from a large population of respondents would stand out from competitors by integrating an API sampling solution to their existing survey or research software.

As the market becomes increasingly competitive on a global scale, successful brands will be the ones that have a thorough understanding of their target market. The most effective way of doing this is by obtaining market insight from a quality sampling source.

Solutions such as Cint Link offer an application programming interface (API) that creates a connection between third-party systems and the insight marketplace, OpinionHUB. This exchange platform offers access to more than 7 million individuals from 50 different countries. These double-opt-in panelists are recruited through 500+ different panel owners including publishers, local media outlets, market research agencies and nonprofit organizations. Agencies and brands integrating Cint Link with their existing survey software will then have a vital audience at their fingertips in order to understand needs and opinions of their target market, whether for new product development or to form the basis of sales and marketing strategies.

Our CEO, Bo Mattsson, comments: “In order to obtain market intelligence, the chosen field needs to be as wide as possible to obtain the best results. Many organizations and market research agencies have existing software they use to deploy surveys but do not have access to the an audience big enough to ensure their outcomes are valid and worthwhile. Utilizing a tool with open API abilities, like Cint Link, is essential to establish the most valuable results to form future business and marketing strategies.”

Cint partners with a number of research agencies and software providers all across the world. Here is a list of some of our fantastic partners.

For more information about our API solutions, click here.

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