As 2016 draws to a close and 2017 waits eagerly in the wings, it is natural to reflect on all this year has held and the milestones accomplished – and what a year it’s been for Cint!
The year couldn’t have started off in a more exciting fashion, with a change of ownership following the acquisition of Cint by Nordic Capital – a leading Private-Equity firm with extensive experience in supporting the growth of technology businesses. This was the perfect tonic to ensure a strong start to 2016, with a renewed focus and clear goal of accelerating growth and delivering strategic value for customers and partners.
Developing market-leading technology and continuing to lead disruption within the insights industry, we then launched OpinionAPP, in a move that demonstrated our commitment to our supply partners within Cint’s insights exchange. This allowed panel owners an opportunity to attract, incentivize and maintain respondents with a user-friendly, partner-branded turnkey solution as part of our ‘Engage’ supply side product bundle. OpinionAPP offers users a better experience by providing a simple dashboard view of the survey panels they are part of, and thus helps the mission to increase user engagement, and generate more revenue for the panel owner. It was a first for Cint and a development that has been well-received by partners and users alike. There is more to come with OpinionAPP too, so watch this space for further announcements in 2017 – most notably our forthcoming SDK capability to support in-app integrations, and develop more analytics capabilities for our mobile-first partners.
Our next development milestone came with Connect by Cint – a real-time insights solution providing the world’s first self-serve ecosystem to measure the effectiveness of audience and online advertising. This has been a major initiative for Cint, and one that represents the start of our broader NextGen strategy – to build a suite of solutions to plug into and help power existing technology stacks in a number of key partner verticals, with AdTech, MarTech and Insights at the forefront of our plans. It forms a critical part of our mission to help provide richer insights throughout the entire consumer journey, whether online or offline. This is imperative in today’s increasingly automated and connected, omni-channel consumer and marketing world. To help marketers deliver more personal and relevant marketing messages to their audiences, this will be key
There has also been continued investment in the best talent around, with some key hires joining the Cint family to help add value and deliver on the renewed strategy. For example, earlier this year we were joined by Greg Dunbar, who brought with him a wealth of expertise from the Enterprise tech world. More recently, we appointed Kevin Gianatiempo as a strategy lead to help Cint foster partnerships with online publishers, Demand Side Platforms and Data Management Platforms within AdTech. These are just two great additions from an array of talent we have added to our team, with more to follow in the coming months!
My own promotion to Deputy CEO earlier this year has enabled me to take a more strategic view and approach to the business, and my relocation in October – from London to spearhead the new office in San Francisco – has been an exciting prospect for me, from both a personal and professional perspective. Prior to the San Francisco office launch, we also added our first New York office in central Manhattan, taking the total number of Cint’s US offices to five.
I feel as though my feet have barely touched the ground, but as I reflect on the events of 2016 it makes me feel proud to have been part of such a momentous year for Cint, and to work within a company that refuses to stand still. The most excitement, however, comes with what’s ahead of us. 2017 is shaping up to be the biggest and best yet, in terms of product releases and improvements across our platform for buyers and sellers in equal measure. There are further expansion plans for the US and beyond, as we embark on the next chapter of our growth to deliver the best technology, people and support to the Insights and AdTech industries.
My final thought, however, is saved for our valued customers and partners, without whom there would be no Cint. They are the reason why, year after year, we keep coming back stronger, more motivated and even more disruptive than ever. We are extremely grateful for their continued support and business. We hope to continue to repay this with value and ROI in 2017, and for many more years to come.
I hope everyone has a great festive period with friends and family, and I look forward to seeing you all next year!