---
title: "Step into a new era of the Cint brand with us"
url: "https://www.cint.com/blog/step-into-a-new-era-of-the-cint-brand-with-us/"
markdown_url: "https://www.cint.com/blog/step-into-a-new-era-of-the-cint-brand-with-us.md"
date_published: "2024-10-23T19:29:00-04:00"
date_modified: "2024-10-28T07:36:04-04:00"
author: "Patricia Petrat"
featured_image: "https://www.cint.com/wp-content/uploads/2024/10/social-image-brand-refresh.jpg"
categories:
  - "About us"
description: "Find out how the Brand team used visual cues and language to bring the new brand vision to life."
---

# Step into a new era of the Cint brand with us

## Contents

- [Who we are](#who-we-are)
- [Language](#language)
- [Visuals](#visuals)
- [Our new brand in action](#our-new-brand-in-action)

## Categories

[About us](https://www.cint.com/blog/about-us/)

This month, we’re saying “hejdå!” (that’s Swedish for “goodbye”) to the old Cint brand and embracing a fresh new look.

Here’s a sneak peek into how the new brand was conceptualized\* and what you can expect to be launching live on your screens from the week commencing **Monday, October 28th** and beyond.

*\*We have gracefully removed any mention of the blood, sweat, and tears that were shed in the making of this project.*

*—*

The first step was for the Brand and Marketing team to dig deep into the Cint identity through a workshop exercise defining *who we are, what we do, what we sell and how we do it,* as well as reviewing the brand and product architecture.

This process took us through a journey of curiosity and wonderment. The result was a fresh, bright, and future-forward concept that materialized on our vision boards and set our creative cogs in motion.

## **Who we are**

![](https://cint-com-wordpress.s3.eu-central-1.amazonaws.com/files/2024/10/23204200/howitworks-desktop.png)

Working out a mental model helped us clearly define our position in the market: we connect companies to the right people to answer surveys and connect people to paid surveys.

*And our purpose?* Feeding the world’s curiosity.

## **Language**

Our new brand language uses words and phrases that are fun, open, and inspire exploration, led by the following themes that are core to the brand:

- **Forward-looking perspective:** by discussing trends, emerging technologies, and future possibilities.
- **Innovation and new approaches:** by using phrases like “Join us on a journey of discovery” or “Unlock new insights”, we evoke a motivational and growth mindset.

## **Visuals**

One of the main challenges with visual communication was asking ourselves how we could succinctly depict our access to the **world’s largest pool of respondents.**

After much desk research and many workshops, our answer was clear: aerial photography. Having a birds eye view for images and zooming out of the ‘bigger picture’, we were able to successfully relate this message to our audience - **we have scale.** It also provides a unique angle to see things differently from our ‘everyday lens’, capturing the essence of curiosity.

![](https://cint-com-wordpress.s3.eu-central-1.amazonaws.com/files/2024/10/23210518/visuals.jpg)

All is not lost with the unique, individual touch though - it was also important for us to tell the human story of curiosity and connection. This is achieved through our hero images, which offer up a visual of the human element and global, niche audiences we offer access to.

## **Our new brand in action**

So where can you catch a glimpse of the new brand in its full glory? A large piece of the puzzle we had to build was the new Cint.com website - the digital ‘face’ of our company and often, the first impression we put out to the world. *No pressure.*

The new US English site will officially launch the week commencing **Monday, October 28th,** with other regional websites to follow after.

Frequent event-goers might also spot our new booth designs at upcoming events around the world. Our booths have been transformed using aerial photography and answers to your pressing questions, such as *“The global destination wedding market grew from $21.31 billion in 2022 to $28.31 billion in 2023. How much are couples budgeting for in 2024?”* - with the insights presented on our ‘Curiosity Moments’ bar graphs.

![](https://cint-com-wordpress.s3.eu-central-1.amazonaws.com/files/2024/10/23210835/cint-boothrefresh.png)

Swag is another big word thrown around a lot at Cint. Employees, event attendees, and clients alike can expect fresh designs on useful everyday items (Keep-cups and cozy socks anyone?)  *that you’ll actually want to wear or own* with a sustainability focus.

Finally, our social media facade and other content touch points have also gone through a revamp with a fresh color palette, vibrant gradient tones, and typography that’s bold and clear.

We can’t wait to introduce you to a new, future-forward Cint that aligns with a re-energized vision and all of our product offerings in store for 2025.

We hope you enjoy it as much as we do!

![](https://cint-com-wordpress.s3.eu-central-1.amazonaws.com/files/2024/10/23193557/cint-teambrandrefresh.jpg)