When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.
In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and keep them engaged with their brand. Online surveys have quickly become a popular solution to this challenge.
Loyalty programs are an excellent way to gain repeat customers and better understand their purchase habits and brand affinity.
Recent trends and marketplace dynamics have shown us that short and sweet are not just desirable, but rather have become increasingly essential.
As a supplier, Pick My Postcode excels with low reconciliation rates and high user engagement. Read the case study to learn more!
With an API integration from Lucid (a Cint Group Company), On Device Research has increased revenue every quarter, doubling its number of available survey respondents.
