A client approached Cint with the need to access respondents who had specific browser settings and that were willing to participate in a cookie dropping exercise.
This meant we needed to:
• Profiling a specific audience
• Creating a pre-profiled “sample pool” of respondents
• Accessing that “sample pool” quickly and cost-effectively

Cint Optimizer profiling

Cint Optimizer – A different take on routing

Cint Optimizer is an integrated router solution with a profiling engine at its core, designed to capture data in a reusable manner so that it can learn about respondents while in a pre-screening enviornment.

The routing process is determined to ensure a high conversion rate by considering the profiling data of each panelist. This also improves the panelist experience as surveys are matched to respondents that are likely to qualify.

This is who benefits from using our router solution

Sample buyers
(Clients)

Need to quickly and efficiently build and have access to pools of specifically profiled custom audiences.

The Optimizer will take the profiling information used by the buyer to pinpoint the audience they want and automatically match the survey to all the panelists that are likely to qualify. As a result sample buyers will see a higher return on their sample purchases while ensuring significant cost savings.

Sample suppliers
(Panel owners)

Need to keep their panelists engaged by frequently providing surveys and by making sure these surveys are always matched to the right respondents.

Thanks to the Optimizer their supply will benefit from more survey opportunities. Also, by answering more surveys, they will be collecting more panelist profiling data that will allow for better survey matching and increased supply exposure. In February of 2015 alone, over 8.4 million new profiling points were gathered.

Research participants
(Panelists / Respondents)

Need to be kept in equal regard as the other parties. Despite their importance to the process, respondents are often neglected.

They give their time and personal information, but are not always offered very relevant survey opportunities. Through the Optimizer they will receive better matching and more frequent surveys. All thanks to the data that is constantly stored on their profile each time they complete a study.

How did we help the client?

Optimizer Technology by CintThe first step was setting up the specific profiling question in Cint’s self-service sampling platform, Access.
Optimizer Technology by CintThen, using “gen pop” samples, the client ordered projects using the profiling question.
Optimizer Technology by Cint Cint Optimizer automatically presented the profiling question as a pre-screening filter to a maximized set of respondents.
Optimizer Technology by Cint As projects were executed, Cint Optimizer automatically appended the profiling point onto the panelist record; thereby creating a “sample pool” that grew as more research was executed.

The client was able to use this data in their research and then use it later to sample from this “sample pool.”

How did it play out (in the real world)?

With this specific profiling point, Cint was able to raise its maximum feasibility by over 200 completes per day during the first week alone.

This represented a 72% increase of the profiling question penetration within Cint Optimizer. As more projects where executed, fewer and fewer “gen pop” samples where needed and the client got to a point where they were running projects at 100% IR (Incidence Rate).

This resulted in a 27% decrease in price (vs. the “gen pop” IR samples) and a 50% reduction in field time.

Increase in profiling question penetration
100% Incidence Rate
Decrease in price
Reduction in field time

Profiling question penetration increase day over day

How did the client and other parties benefit from this?

Sample buyers
(Client)

The client was able to quickly establish and grow a “sample pool” for this custom audience. This meant that with every study they ran, the “sample pool” grew. Now, they could target specific  respondents, increase IR, reduce CPIs and field times at a fast rate. The platform and the technology optimized the process so that every project was more efficient than the last.

Sample suppliers
(Panel owners)

The solution allowed the specific profiling point to be saved for re-use, resulting in increased profiling and the opportunity to sell more projects. On top of this all of the new profiling data was stored for them to access and use at no cost.

Research participants
(Panelists / Respondents)

They saw an increased number of highly relevant survey opportunities.

Challenge

A client approached Cint with the need to access respondents who had specific browser settings and that were willing to participate in a cookie dropping exercise.
This meant we needed to:
• Profiling a specific audience
• Creating a pre-profiled “sample pool” of respondents
• Accessing that “sample pool” quickly and cost-effectively

Cint Optimizer profiling

Solution

Cint Optimizer – A different take on routing

Cint Optimizer is an integrated router solution with a profiling engine at its core, designed to capture data in a reusable manner so that it can learn about respondents while in a pre-screening enviornment.

The routing process is determined to ensure a high conversion rate by considering the profiling data of each panelist. This also improves the panelist experience as surveys are matched to respondents that are likely to qualify.

Benefits

This is who benefits from using our router solution

Sample buyers
(Clients)

Need to quickly and efficiently build and have access to pools of specifically profiled custom audiences.

The Optimizer will take the profiling information used by the buyer to pinpoint the audience they want and automatically match the survey to all the panelists that are likely to qualify. As a result sample buyers will see a higher return on their sample purchases while ensuring significant cost savings.

Sample suppliers
(Panel owners)

Need to keep their panelists engaged by frequently providing surveys and by making sure these surveys are always matched to the right respondents.

Thanks to the Optimizer their supply will benefit from more survey opportunities. Also, by answering more surveys, they will be collecting more panelist profiling data that will allow for better survey matching and increased supply exposure. In February of 2015 alone, over 8.4 million new profiling points were gathered.

Research participants
(Panelists / Respondents)

Need to be kept in equal regard as the other parties. Despite their importance to the process, respondents are often neglected.

They give their time and personal information, but are not always offered very relevant survey opportunities. Through the Optimizer they will receive better matching and more frequent surveys. All thanks to the data that is constantly stored on their profile each time they complete a study.

Technology

How did we help the client?
Optimizer Technology by CintThe first step was setting up the specific profiling question in Cint’s self-service sampling platform, Access.
Optimizer Technology by CintThen, using “gen pop” samples, the client ordered projects using the profiling question.
Optimizer Technology by Cint Cint Optimizer automatically presented the profiling question as a pre-screening filter to a maximized set of respondents.
Optimizer Technology by Cint As projects were executed, Cint Optimizer automatically appended the profiling point onto the panelist record; thereby creating a “sample pool” that grew as more research was executed.

The client was able to use this data in their research and then use it later to sample from this “sample pool.”

Outcome

How did it play out (in the real world)?

With this specific profiling point, Cint was able to raise its maximum feasibility by over 200 completes per day during the first week alone.

This represented a 72% increase of the profiling question penetration within Cint Optimizer. As more projects where executed, fewer and fewer “gen pop” samples where needed and the client got to a point where they were running projects at 100% IR (Incidence Rate).

This resulted in a 27% decrease in price (vs. the “gen pop” IR samples) and a 50% reduction in field time.

Increase in profiling question penetration
100% Incidence Rate
Decrease in price
Reduction in field time

Profiling question penetration increase day over day

Diagram-02

How did the client and other parties benefit from this?

Sample buyers
(Client)

The client was able to quickly establish and grow a “sample pool” for this custom audience. This meant that with every study they ran, the “sample pool” grew. Now, they could target specific  respondents, increase IR, reduce CPIs and field times at a fast rate. The platform and the technology optimized the process so that every project was more efficient than the last.

Sample suppliers
(Panel owners)

The solution allowed the specific profiling point to be saved for re-use, resulting in increased profiling and the opportunity to sell more projects. On top of this all of the new profiling data was stored for them to access and use at no cost.

Research participants
(Panelists / Respondents)

They saw an increased number of highly relevant survey opportunities.