Founded in Stockholm in 2001, RAM (Research and Analysis of Media AB), is an international media research company.

With about 1000 media clients in 18 countries RAM provides the industry with statistics of how ads, articles and other media are consumed and understood to determine what engages readers as well as showing proof of the power of their client’s advertising channels. RAM also works with online surveys and analysis of advertising and editorial content.

www.rampanel.com

RAM has a global client base with clients in the USA, UK, Ireland, Canada, Sweden, Norway, Finland, Iceland, Estonia, Germany, Switzerland, Austria, Italy, Brazil, Puerto Rico, Mexico, Chile and Barbados.

RAM logo red

Via their Inviso tool, RAM has been regularly collecting data from over 500,000 registered consumers across 18 countries but they wanted to offer an even bigger reach to their customers so they approached Cint to find a solution.

Invisio logo

inviso by RAM coverage map
Connect by Cint - track online content

The proposed solution was simple, extending RAM’s consumer reach by combining their own capabilities with ours via Cint’s solution Connect.

Connect is a real-time tracking tool with similar capabilities to RAM’s in house tool Inviso but with the benefit of being powered by the Cint global insights exchange platform, hosting 40 million registered consumers worldwide, essentially boosting RAM’s consumer reach from 500,000 to 20,500,000; and from 18 to 80 countries.

Using this huge consumer base, Connect focuses on monitoring visitors viewing or interacting with the customer’s ad and revealing their demographic and profiling data, turning them from just a number into actual people.

inviso by RAM coverage map inviso by RAM plus Cint coverage map

Today RAM keeps running their campaigns through their in-house tool Inviso but also use Connect when a boost in reach is needed by relying on the Connect API, which allows for a seamless integration between the 2 tools.

At the end of each campaign the resulting data is then fed via our API back into RAM’s own platform for them to further analyze at will.

Since becoming a partner RAM has run several campaigns with Cint on several online outlets like The Mirror in the UK and the Houston Chronicle in the US. One of the most impressive so far was a Game of Thrones campaign on the Swedish news website Aftonbladet.

The online campaign ran for only one day promoting the opening of the sixth season of the popular fantasy TV show.

Game of Thrones logo
Aftonbladet logo
RAM data with Cint technology

In just 24 hours the campaign got 7.7 million impressions from the Swedish population, 18,262 of which were unique registered members in the Cint insights exchange.

RAM was instantly able to get the demographical data of each consumer plus the ability to interview them with online surveys via our compatible survey targeting solution Access for additional in-depth understanding of the campaign’s effect.

RAM Game of Throne data points using Cint Technology

RAMs groundbreaking approach to media measures has always been contemporary, from the days of print and now in the digital age. We see the partnership as a natural extension of our platform using the knowledge we have of the millions of panelists to help them better understand the media consumer’s needs and wants.

Richard Ström
Country Manager – Denmark, Iceland & Africa

Who is RAM?

Founded in Stockholm in 2001, RAM (Research and Analysis of Media AB), is an international media research company.

With about 1000 media clients in 18 countries RAM provides the industry with statistics of how ads, articles and other media are consumed and understood to determine what engages readers as well as showing proof of the power of their client’s advertising channels. RAM also works with online surveys and analysis of advertising and editorial content.

www.rampanel.com

RAM has a global client base with clients in the USA, UK, Ireland, Canada, Sweden, Norway, Finland, Iceland, Estonia, Germany, Switzerland, Austria, Italy, Brazil, Puerto Rico, Mexico, Chile and Barbados.

RAM logo red

Challenge

Via their Inviso tool, RAM has been regularly collecting data from over 500,000 registered consumers across 18 countries but they wanted to offer an even bigger reach to their customers so they approached Cint to find a solution.

Invisio logo

inviso by RAM coverage map

Solution

Connect by Cint - track online content

The proposed solution was simple, extending RAM’s consumer reach by combining their own capabilities with ours via Cint’s solution Connect.

Connect is a real-time tracking tool with similar capabilities to RAM’s in house tool Inviso but with the benefit of being powered by the Cint global insights exchange platform, hosting 40 million registered consumers worldwide, essentially boosting RAM’s consumer reach from 500,000 to 20,500,000; and from 18 to 80 countries.

Using this huge consumer base, Connect focuses on monitoring visitors viewing or interacting with the customer’s ad and revealing their demographic and profiling data, turning them from just a number into actual people.

inviso by RAM coverage map inviso by RAM plus Cint coverage map

Technology

Today RAM keeps running their campaigns through their in-house tool Inviso but also use Connect when a boost in reach is needed by relying on the Connect API, which allows for a seamless integration between the 2 tools.

At the end of each campaign the resulting data is then fed via our API back into RAM’s own platform for them to further analyze at will.

Outcome

Since becoming a partner RAM has run several campaigns with Cint on several online outlets like The Mirror in the UK and the Houston Chronicle in the US. One of the most impressive so far was a Game of Thrones campaign on the Swedish news website Aftonbladet.

The online campaign ran for only one day promoting the opening of the sixth season of the popular fantasy TV show.

Game of Thrones logo
Aftonbladet logo
RAM data with Cint technology

In just 24 hours the campaign got 7.7 million impressions from the Swedish population, 18,262 of which were unique registered members in the Cint insights exchange.

RAM was instantly able to get the demographical data of each consumer plus the ability to interview them with online surveys via our compatible survey targeting solution Access for additional in-depth understanding of the campaign’s effect.

RAM Game of Throne data points using Cint Technology

Testimonials

RAMs groundbreaking approach to media measures has always been contemporary, from the days of print and now in the digital age. We see the partnership as a natural extension of our platform using the knowledge we have of the millions of panelists to help them better understand the media consumer’s needs and wants.

Richard Ström
Country Manager – Denmark, Iceland & Africa