Werkspot.nl is a Dutch online platform that connects homeowners in need of home improvements, to service professionals that can get the job done.

After consumers post their job needs (anything from a small fix in the kitchen to full home renovations), service professionals who are interested can reach back with their proposals and answer any possible question from the users. Then it’s up to the users to compare professionals, check their customer reviews and decide who they want to hire for the job.

www.werkspot.nl

Werkspot-logo_Cint

Werkspot launched its International label Instapro.it in Italy in 2015. Werkspot wanted to boost their company awareness in the Italian territory with relevant PR campaigns but needed help in understanding what were the home-improvement trends among homeowners in Italy.

This is when they approached Cint to set up what they call a “trend-barometer”.

Werkspot-homepage_Cint

Access by Cint was the perfect tool for the job, giving Werkspot the opportunity to reach 757 000 consumers in Italy alone with precise and recurrent survey targeting across a period of six months.

Each survey ran for about a week targeting home owners aged between 30 and 65 spread across the whole country.

Access-by-Cint_grey

Access is a survey targeting tool that allows users to target and interview 40 million consumers worldwide all while getting your project’s feasibility and costs in real time thanks to our advanced algorithms. With Access you can also create and manage any type of quotas, such as: region, income, type of education, age of children, car brands and more.

Werkspot received regular datasets from Cint that were used to get an overview of trends in the home improvement market in Italy. Werkspot was finally able to answer questions like: how much money do Italians spend on home improvement, which type of home improvement is most popular, etc.

Additionally, each survey also had questions built around a specific theme (such as, postponing jobs in the house and how this could affect people’s relationships), so that they could use these answers to create a selection of thematic press releases that were then distributed to journalists and bloggers to create awareness around the Italian Instapro platform.

Instapro-Werkspot_Cint

Though Werkspot is a relatively new client of Cint, they’ve adopted the Cint ethos and our technology as if it was their own.

With a market place offering that is not too dissimilar to Cint’s, we can see this partnership driving both of our businesses forward and generating exciting developments in the future.

Craig Pagett
Sales Director, Cint

Cint’s “Trend barometer” research data is one of the pillars of our PR strategy. We have used it as a basis to create press releases, organise media events for journalists, create infographics, and more – all of which help our goal to become the go-to authority within the home improvement world. The resulting PR content generated from Cint’s data has been published all across the Italian TV, newspapers, lifestyle magazines and online media and has been vital to our brand building in the region.

Elize Brolsma
International PR & Communication Specialist

Werkspot

Werkspot.nl is a Dutch online platform that connects homeowners in need of home improvements, to service professionals that can get the job done.

After consumers post their job needs (anything from a small fix in the kitchen to full home renovations), service professionals who are interested can reach back with their proposals and answer any possible question from the users. Then it’s up to the users to compare professionals, check their customer reviews and decide who they want to hire for the job.

www.werkspot.nl

Werkspot-logo_Cint

Challenge

Werkspot launched its International label Instapro.it in Italy in 2015. Werkspot wanted to boost their company awareness in the Italian territory with relevant PR campaigns but needed help in understanding what were the home-improvement trends among homeowners in Italy.

This is when they approached Cint to set up what they call a “trend-barometer”.

Werkspot-homepage_Cint

Solution

Access by Cint was the perfect tool for the job, giving Werkspot the opportunity to reach 757 000 consumers in Italy alone with precise and recurrent survey targeting across a period of six months.

Each survey ran for about a week targeting home owners aged between 30 and 65 spread across the whole country.

Access is a survey targeting tool that allows users to target and interview 40 million consumers worldwide all while getting your project’s feasibility and costs in real time thanks to our advanced algorithms. With Access you can also create and manage any type of quotas, such as: region, income, type of education, age of children, car brands and more.

Outcome

Werkspot received regular datasets from Cint that were used to get an overview of trends in the home improvement market in Italy. Werkspot was finally able to answer questions like: how much money do Italians spend on home improvement, which type of home improvement is most popular, etc.

Additionally, each survey also had questions built around a specific theme (such as, postponing jobs in the house and how this could affect people’s relationships), so that they could use these answers to create a selection of thematic press releases that were then distributed to journalists and bloggers to create awareness around the Italian Instapro platform.

Instapro-Werkspot_Cint

Sample buyers
(Client)

The client was able to quickly establish and grow a “sample pool” for this custom audience. This meant that with every study they ran, the “sample pool” grew. Now, they could target specific respondents, increase IR, reduce CPIs and field times at a fast rate. The platform and the technology optimized the process so that every project was more efficient than the last.

Sample suppliers
(Panel owners)

The solution allowed the specific profiling point to be saved for re-use, resulting in increased profiling and the opportunity to sell more projects. On top of this all of the new profiling data was stored for them to access and use at no cost.

Research participants
(Panelists / Respondents)

They saw an increased number of highly relevant survey opportunities.

Though Werkspot are a relatively new client of Cint’s, they’ve adopted the Cint ethos and our technology as if it was their own.

With a market place offering that is not too dissimilar to Cint’s, we can see this partnership driving both of our businesses forward and generating exciting developments in the future.

Craig Pagett
Sales Director, Cint

Cint’s “Trend barometer” research data is one of the pillars of our PR strategy. We have used it as a basis to create press releases, organise media events for journalists, create infographics, and more – all of which help our goal to become the go-to authority within the home improvement world. The resulting PR content generated from Cint’s data has been published all across the Italian TV, newspapers, lifestyle magazines and online media and has been vital to our brand building in the region.

Elize Brolsma
International PR & Communication Specialist