--- title: "How Traction powers always-on market intelligence at enterprise scale with Cint" url: "https://www.cint.com/customer-stories/customer-story-traction/" markdown_url: "https://www.cint.com/customer-stories/customer-story-traction.md" date_published: "2026-10-29T17:24:55-04:00" date_modified: "2026-10-30T09:53:08-04:00" author: "Cint Marketing" featured_image: "https://www.cint.com/wp-content/uploads/2026/10/Traction-CustomerStory-Cover.jpg" featured_image_alt: "Traction logo on a blue gradient backgroud" description: "By integrating with Cint’s Demand API, Traction scaled to over 100,000 monthly interviews with zero project-management overhead, turning continuous consumer sentiment into real-time predictability for brands." --- # How Traction powers always-on market intelligence at enterprise scale with Cint ## **The friction of legacy research: The need for automated, continuous research** When Traction launched it’s SAAS product in 2019, it aimed to shift from a traditional market research consultancy to a continuous, subscription-based SaaS business. Their goal was to build a revolutionary brand-tracking platform that could measure consumers' gut reactions and brand relationships in real time. However, traditional market research methodology relied on fragmented, project-by-project silos. This legacy model created massive operational friction: heavy administrative overhead, lagging data, delayed reports *(often taking three to four months, meaning the decisions they were meant to inform had already been decided)*, and limited scalability. "If I contrast back to some of the quality challenges when doing research the old-school way before 2019... a huge percentage of my job was taken up making sure we had quality fieldwork. Now with Cint, it's just a given,” says Tyson McKeown, CEO of Traction. To realize its vision of a continuous SaaS solution, Traction needed an autonomous, highly reliable sampling partner that could supply fresh respondents every day. ## ****Programmatic API sampling meets multi-layered quality**** To achieve a fully automated setup, Traction integrated directly with Cint’s Demand API. As McKeown puts it, “It's a well-structured, well-documented, well-implemented API,” adding, “That electronic handshake makes the relationship really work here without any manual intervention." Why has the solution been such a good fit for Traction? Put simply, automation and quality: - **Fully autonomous API sampling:** Cint's robust API lets Traction eliminate manual checkpoints, such as human feasibility checks or manual survey launches, enabling a continuous, automated sample flow. - **Multi-layered quality framework:** Every participant must first pass through Cint’s industry-leading quality checks. This uses cross-supplier de-duplication, device checks, and Trust Score, Cint’s proprietary machine-learning model, to stop fraud long before a respondent ever reaches a survey. Traction builds upon this gold standard by adding an additional layer of real-time NLP and behavioral tracking to catch bot activity and superhuman speeds during survey execution. “There's obviously going to be fraud on any kind of panel membership,” says McKeown, “and what we find is that we're able to work with Cint to identify information, validate it, and spot straight away if it’s real or not.” ## **The business impact: Enterprise scale, zero overhead** Partnering with Cint gave Traction the reliable scaling engine it needed to prove product-market fit as a startup and expand across the small businesses, mid-market, and enterprise clients it serves today. Powered by Cint’s data, Traction delivers high-quality insights that shape campaigns and shift consumer perceptions for the better. These insights help all types of brands like Aspall drive their sales growth, Dr. Dennis Gross optimize and test their marketing assets across socials like TikTok, and Teremana convert their awareness into lasting brand preference > "Our product's really unique, and **Cint has probably been the only partner that we're able to trust** to create that unique measurement every day. That benefits every single customer. It's about giving anyone who comes onto our platform a unique, relevant, and accurate picture of their brand in real time." ![Headshot of Tyson McKeown, CEO of Traction](https://www.cint.com/wp-content/uploads/2026/10/TysonMcKeown-Headshot-150x150.jpg) Tyson McKeown CEO, Traction "Our product's really unique, and Cint has probably been the only partner that we're able to trust to create that unique measurement every day,” McKeown says. “That benefits every single customer. It's about giving anyone who comes onto our platform a unique, relevant, and accurate picture of their brand in real time.” By connecting directly to Cint's global audience marketplace, Traction delivers: - **Scale without headcount:** Traction now processes **70,000 to 100,000 completed conversational surveys every month** with zero project management overhead, survey-scripting teams, or field-operations staff. - **Predictive sales impact:** By sampling fresh respondents every single day, Traction provides 365 continuous data points a year. Enterprise clients can map this daily consumer sentiment directly against their 365 days of sales data to predict sales behavior and optimize marketing spend live in-field. - **Real-time market sensitivity:** The always-on data pipeline allows clients to immediately observe consumer reactions to live campaign launches, macro events (e.g., cost-of-living shifts), or market disruptions as they happen. ## **Looking ahead: The next chapter of innovation** Traction and Cint’s ongoing partnership proves that when scalable API technology meets rigorous quality controls, the results transform how brands make decisions. As Traction expands its reach, it continues to innovate closely with Cint, shaping the future of real-time, automated brand tracking together.