Marken-Assets und Richtlinien

Company description

Founded in 1998 in Stockholm, Sweden, Cint is the world’s insights exchange platform.

Hosting 50 million registered consumers worldwide, Cint maintains an online insights exchange platform that connects community owners to researchers, agencies and brands, for the sharing and accessing of consumer data.

Our tagline

Insights connected

Our vision

To show you the path to every digital consumer world wide

Company name

Cint with a capital C.

Cint

Not: CINT, cint, or any other way.

Solution names

The names of our technology solutions are spelled in the following way:

Access

Access Pro

Connect

Engage Media

Engage MR

OpinionAPP

Marketing material / print collateral / graphics

Web / digital

H1 – Montserrat bold – 50px

H2 – Montserrat bold – 30px

H3/Body – Montserrat regular or bold – 22px

Body – Dosis regular – 20px

Word / PPTs / contracts / general docs.

Let it breathe

Don’t cram it next to text or the edges of the page or picture. Leave some space around it. 1/5 of the logo’s width on each side and 1/2 of the logo’s height above and below.

Lean it left

The logo is ‘left heavy’ so when you place it it is preferable that it rests on the left side of the page or picture. Exceptions are allowed. In that case follow the guidelines below.

Using taglines? Stay consistent

Cint logo with tagline should be used when appropriate. You can find versions of the logo including the tagline in the download pack at the top or bottom of this page.

In case you are creating your own logo and tagline make sure you apply consistent spacing.

Proportions matter

Try to keep the same logo proportions in relationship to the media it is in and remember, a logo can alwasy be smaller so that it can allow the message to be the focus.

Additionally keep in mind that the job of a logo is not to be in your face at all times. If you stay consistent with your design and style then it will be the entirety of your design piece that will tell the audience it is you; the logo is just a finishing touch.

Avoid monochrome

The logo comes in two versions, a positive and a negative, but both have the orange detail on the letter C. Unless absolutely necessary stay away from making the logos monochrome. Again, rather change the background than the logo.

Contrast is your friend

When placing the logo on pictures or backgrounds make sure it is clearly readable by ensuring the contrast between logo and background is as high as possible. Select the right logo version for the right background and situation and consider changing the placement of the logo, or even the entire background, if readability is not great.

Tip: if a picture has a lot of orange or yellow elements, place the logo so that the orange bit does not overlap these sections or readability will be compromised (remember the clarity rule?).

Tip: if you have a picture with light colors go for the dark version of the logo. Avoid white logo on light yellow and similar combinations. Same goes for the opposite.

Don’t imply an association that doesn’t exist

Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by Cint, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of Cint or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “Cint is not associated with, nor does it endorse or sponsor this website.”)

Don’t combine our name with yours

Don’t combine our name or brand assets with your name, marks, or names of products.

No confusingly similar uses

You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names).

Use of the Cint name and Cint product names

Only use and display the Cint name and Cint product names in accordance with this policy.

Merchandise/Manufactured Goods

We don’t permit the use of our brand assets on physical goods.

Trademarks

Where appropriate, include an attribution statement in your trademark and copyright notices when using our trademarks.

Keep it clean

Don’t use our brand assets in conjunction with any content associated with gambling, pornography, or illegal activities.

Use our brand assets civilly

Subject to fair use exceptions, don’t use our brand assets in a way that disparages Cint or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.

Use our brand assets civilly

Subject to fair use exceptions, don’t use our brand assets in a way that disparages Cint or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.

No names in titles

Don’t use our name as part of the title of your blog, book, or website.

Display of our logo

Only display our logo in accordance with this policy.

Comply with our Agreement(s)

You must use our brand assets in accordance with all agreement(s) between you and Cint.

Screenshots

Use of screenshots of Cint’s websites must be approved by Cint. Subject to such approval, you may not display ad copy on screenshots of our websites.

This policy

Please note: This policy is subject to revision by Cint at any time.