---
title: "Big Game Buzz 2026"
url: "https://www.cint.com/knowledge-center/big-game-buzz-2026/"
markdown_url: "https://www.cint.com/knowledge-center/big-game-buzz-2026.md"
date_published: "2026-01-27T10:16:39-05:00"
date_modified: "2026-09-15T08:00:04-04:00"
author: "David Rotman"
featured_image: "https://www.cint.com/wp-content/uploads/2026/01/ReportCover_BigGame2026.jpg"
description: "For some, the night is all about football, for others the halftime show is the main event, and then there are people who tune in to catch some of the most expensive adverts around. Our latest report explores what consumers really make of the big game and the ads."
---

# Big Game Buzz 2026

## **********Does big campaign buzz lead to big bucks?**********

As football fans — and advertisers — the world over are readying themselves for 2026’s big game, we surveyed around 300 U.S. consumers to decode big game advertising's impact on brand perception, purchase intent, and social conversation.

As with our 2025 study into the impact that big game advertising has on consumers across the states, our research was conducted using CintSnap — our way to survey individuals and understand opinions quickly.

Read on to find out what they make of everything from rewatching ads to Bad Bunny’s forthcoming half-time show.