---
title: "The quarter-century crisis report"
url: "https://www.cint.com/knowledge-center/the-quarter-century-crisis-report/"
markdown_url: "https://www.cint.com/knowledge-center/the-quarter-century-crisis-report.md"
date_published: "2025-11-25T09:22:19-05:00"
date_modified: "2026-03-27T15:06:10-04:00"
author: "David Rotman"
featured_image: "https://www.cint.com/wp-content/uploads/2025/11/QuarterCentuaryReport-Cover.jpg"
description: "Our latest report explores what U.S. consumers make of, well, pretty much everything compared to the way life was 25 years ago — and why continuous research is crucial for brands to keep up with rapidly evolving consumer sentiment."
---

# The quarter-century crisis report

## ****The quarter-century crisis report****

We’ve all got a pretty solid idea of what a mid-life crisis looks like. What, though, is a quarter-century crisis? And how does such a thing impact consumer behavior, and the relationship between consumers and brands?

The following report examines how consumers feel about the state of the world, and how this has impacted both their spending and saving habits.

It also explores why recency bias can be an issue for brands and how conducting continuous research could be the answer to this challenge.