---
title: "What does the market research industry make of AI and synthetic data?"
url: "https://www.cint.com/knowledge-center/what-does-the-market-research-industry-make-of-ai-and-synthetic-data/"
markdown_url: "https://www.cint.com/knowledge-center/what-does-the-market-research-industry-make-of-ai-and-synthetic-data.md"
date_published: "2024-12-23T15:43:16-05:00"
date_modified: "2026-09-15T08:04:41-04:00"
author: "David Rotman"
featured_image: "https://www.cint.com/wp-content/uploads/2024/12/AIReport-Cover7.jpg"
description: "The use of synthetic data — data that has been algorithmically generated from previously captured real world data samples to assist with surveys and insights — is also a hot topic in market research."
---

# What does the market research industry make of AI and synthetic data?

## What does the market research industry make of AI and synthetic data?

But how do market research professionals feel about it? Cint surveyed 200 customers to unpack their thoughts on the topic and understand how, where and why it is being used.

A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.

In our report we explore the following:

- Where synthetic data may come in handy across industries
- How widely AI products are used across varying industries and job titles
- Confidence levels around the use of synthetic data