---
title: "12 best practices of survey design"
url: "https://www.cint.com/knowledge-center/whitepaper-12-best-practices-of-survey-design/"
markdown_url: "https://www.cint.com/knowledge-center/whitepaper-12-best-practices-of-survey-design.md"
date_published: "2025-04-22T19:46:00-04:00"
date_modified: "2026-03-19T15:48:20-04:00"
author: "David Rotman"
featured_image: "https://www.cint.com/wp-content/uploads/2022/12/12-Best-pratices-of-survey-design.jpg"
categories:
  - "Insights"
description: "Survey design can have a dramatic impact on the quality of your research. Download our guide to find out how to improve survey experience for respondents and reduce drop-off rates."
---

# 12 best practices of survey design

## Get the guide now

If you’ve ever conducted a survey, you’ll know that survey design can have a big impact on the quality of your results. Asking the right questions in the right way is both an art and a science. It’s important to find the sweet spot in terms of respondent engagement, the types of questions you’re asking and overall survey length.

To understand the most important factors in creating efficient and effective surveys, we enlisted the help of industry experts. Here are some survey design best practices provided by Patrick Lambert, SVP, Product Strategy & Customer Success at Dig Insights, and Suralink's Head of Business Andrew Park.

Fill out the form to download the guide!