---
title: "Outrun the bear: why ‘good enough’ isn’t fast enough anymore"
url: "https://www.cint.com/newsroom/outrun-the-bear-why-good-enough-isnt-fast-enough-anymore/"
markdown_url: "https://www.cint.com/newsroom/outrun-the-bear-why-good-enough-isnt-fast-enough-anymore.md"
date_published: "2025-07-17T08:32:00-04:00"
date_modified: "2026-09-09T06:56:38-04:00"
author: "Ariel Madway"
featured_image: "https://www.cint.com/wp-content/uploads/2025/07/Screenshot-2025-09-10-at-8.58.52-AM-Large.jpeg"
description: "When speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss."
---

# Outrun the bear: why ‘good enough’ isn’t fast enough anymore

**Watch the full panel discussion on [The Drum](https://www.thedrum.com/news/2025/07/17/outrun-the-bear-why-good-enough-isn-t-fast-enough-anymore)**

For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.

While at Cannes, Laura Manning - Cint SVP Global Data and Measurement, Jordan Rost - Head of Ad Marketing at Roku, and Edwin Wong - Head of Global Measurement Science at Uber Advertising, joined Jenni Baker - Senior Editor at The Drum, for [a panel discussion](https://www.beet.tv/2025/06/cints-robinson-measurement-is-key-as-ad-ecosystem-gets-more-crowded.html) unpacking how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around.

“You don’t have to outrun the bear – you just have to outrun your friend,” says Rost, “It’s about being more performant than you were yesterday.”

![](https://www.cint.com/wp-content/uploads/2025/09/the-drum-logo-vector-2023.png)

**Watch the full conversation from The Drum Studio**

[Watch now](https://www.thedrum.com/news/2025/07/17/outrun-the-bear-why-good-enough-isn-t-fast-enough-anymore)