---
title: "‘Perfect is the enemy of good’: the new rules of modern marketing measurement"
url: "https://www.cint.com/newsroom/perfect-is-the-enemy-of-good-the-new-rules-of-modern-marketing-measurement/"
markdown_url: "https://www.cint.com/newsroom/perfect-is-the-enemy-of-good-the-new-rules-of-modern-marketing-measurement.md"
date_published: "2026-07-09T12:08:47-04:00"
date_modified: "2026-09-09T06:10:59-04:00"
author: "Patricia Petrat"
featured_image: "https://www.cint.com/wp-content/uploads/2026/07/cint-1783444462.avif"
description: "Cint's Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs."
---

# ‘Perfect is the enemy of good’: the new rules of modern marketing measurement

Listen to the [full recording](https://www.thedrum.com/tv/video/the-heart-to-wallet-pipeline-how-to-bridge-the-gap-between-perception-and-purchases) or [read the article](https://www.thedrum.com/news/perfect-is-the-enemy-of-good-the-new-rules-of-modern-marketing-measurement) - as originally published in The Drum.

During the panel, which was filmed at Cannes, Manning alongside Anna Miller, Head of Ad measurement and Research, Roku, and Benjamin Felix, Chief Marketing Officer, TripleLift, advised marketers on how to build smarter feedback loops and prove their value in the boardroom.

![](https://www.cint.com/wp-content/uploads/2026/05/Copy-of-Newsroom-Logo-tile-3.png)

**Check out the full interview on The Drum**

[Read now](https://www.thedrum.com/news/perfect-is-the-enemy-of-good-the-new-rules-of-modern-marketing-measurement)