Global panel marketplace platform provider Cint has announced a tech-led collaboration with Borderless Access, the emerging markets online and mobile panel specialist. The technology focussed partnership includes API integration and technical support, as well as integration of its ‘BRIC’ and ‘Emerging Markets’ panels around the world.
Borderless Access has more than 1.5 million proprietary panelists in 17 countries and conducts over 700,000 surveys across all markets annually.
The partnership is a boon for global sample buyers as they get the best of both worlds – Cint’s OpinionHub platform to source and handle supply chain management along with Borderless Access’ DOI panel assets, profiling , targeting, pricing and ordering across a variety of markets, including South Korea, Indonesia, Taiwan, Turkey, China, Poland, Brazil, Argentina, South Africa, Mexico, India and Russia.
Commenting on the partnership, Dushyant Gupta, SVP, Borderless Access said “Integrating with Cint’s global platform gives us a larger playing field to further distribute our high quality panel assets. Cint gives us the flexibility in fulfilling diverse client needs by providing all necessary controls and comfort around how our panels will be utilized.”
In addition to consumer panels, Borderless Access also develops specialist and niche audiences including healthcare, mobile, travel, automobile and finance. A month ago, it launched a proprietary community and panel management platform, to help clients understand and predict panelist behavior across recruitment, engagement, sampling and incentive management.
Richard Thornton, director of global sales and operations for Cint, commented: “We are thrilled to have secured this deal with an established and forward looking partner like Borderless Access, which will help us immensely in our ongoing goal of growing our marketplace and greatly benefit users of our platform. The breadth of markets covered by Borderless’ panels enhances our marketplace offering perfectly.”
The first panels will go ‘live’ before the end of 2014, with a full ramp of the panel assets and inventory during the first quarter of 2015.