Cint, the leading provider of supply chain management and audience management solutions for market research and publishers, has announced a new strategic global relationship with SurveyMonkey, the world’s leading provider of web-based survey solutions.
The businesses have worked together successfully over the past two years, and share a similar sample sourcing and procurement philosophy. This announcement extends the relationship and strengthens the two company’s leadership position in their respective fields. Moving forward, SurveyMonkey and Cint will build on their successful working relationship to support each other’s growth in key markets.
Jake Wolff, Managing Director of Cint’s North American business said: “We are excited to enter into a multi-year, strategic agreement, which is broad in scope, and will allow us to grow commercially, strategically and technologically together. Cint is very committed to this partnership and ensuring both companies realize the full potential of the deal. It is a time of growth for both companies and we are already underway in leveraging the partnership to our mutual benefit around the world.”
As part of the agreement, SurveyMonkey will use Cint as the preferred technology and platform for global sourcing and supply chain management in the markets where SurveyMonkey does not have its own supply, by utilising Cint’s OpinionHub platform and the Access sample targeting tool. The deal will benefit both firms; with Cint pursuing the growth of its global supply platform and SurveyMonkey boosting the reach and performance of their own tools while improving their clients’ experience.
Brent Chudoba, SVP and GM of SurveyMonkey Audience said: “We are excited to work closely with Cint as we expand the global reach of our SurveyMonkey Audience business. Quality responses are our key priority and Cint is a partner with an appreciation for data excellence and unique respondent sourcing globally, which we value highly.