Global panel marketplace platform provider Cint today announces API collaboration with Ghent-based global marketing research agency InSites Consulting.
Following Cint’s API integration earlier this year with panel management software company Marsc – the panel management tools provider to InSites Consulting – this latest collaboration enables InSites Consulting to seamlessly add an initial 1.5 million respondents residing in over 50 country panels throughout Europe and LATAM to Cint’s growing OpinionHUB marketplace. The move allows InSites Consulting the ability to open up spare capacity in the panels to be utilised by market researchers around the world, monetizing their panel assets and allowing for more engaged panellists.
Liesbeth Dambre, Project Resource Manager InSites Consulting says: “By opening a significant proportion of our panel inventory to Cint’s OpinionHUB, we can make them more available to researchers, further engage our panel members and therefore increase monetisation. The combination of our panels and Marsc’s technologically advanced software, brought together on Cint’s panel marketplace, is unique.”
InSites Consulting is an award-winning firm offering a range of services in the market research and marketing fields, and has worked with household names including Coca-Cola, Heineken, Philips, BBC World, Unilever and Vodafone.
Cint CEO Bo Mattsson adds: “The API collaboration between Cint and Marsc further reinforces Cint’s horizontal positioning within the research industry and is testament to our facilitating tech-focused solutions with other panel management solution providers to ensure any panel owner can enjoy the benefits of seamlessly connecting their panel to the platform. We’re also delighted of course to be able to add the InSites Consulting panels to our ever-growing OpinionHUB marketplace, strengthening our position as the leading global open platform in MR for supply chain management and sample sourcing, and offering a fully transparent insight market.”
For further information, please contact Gina Tunley or Jenny Holden at firstname.lastname@example.org / +44 (0) 1858 411 600.