Global panel marketplace platform provider, Cint, has partnered with panel management software company, Marsc. The affiliation centres around API integrations, providing users of MARSC’s platform with the opportunity to monetise their panels and allow research buyers across 50 plus markets around the world to access their customer’s panels via the Cint OpinionHUB marketplace.
This is the latest in a series of supply-API integrations for Cint, with MARSC licensees having a distribution platform into which to sell the spare capacity of their panel asset without any additional resources. In turn, users of Cint’s self-service sampling tools will have access to even more high quality respondents. In addition to the monetisation for MARSC licensees, the benefits of connecting their panel assets to a marketplace that hosts almost 800 panels means purchasing and managing a supply chain of external samples becomes easier and more efficient.
MARSC is a specialist in sampling and panel management software for market research, and a world leader in sampling systems technology. It has been designing, building and implementing market research solutions since March 2000, offering online options for building a community, a panel or high level panel management.
MARSC Managing Director Julian Simpson comments: “We are extremely pleased to be working with Cint and see real value in being able to offer our clients the ability to monetise their panels via access to the Cint marketplace, whilst still retaining the higher level panel management that is synonymous with our MARSC technology.”
Cint CEO Bo Mattsson adds: “We’re delighted to have made this partnership with MARSC, a company sharing our vision around technology and automation for research, and we hope the start of many such collaborations which will allow market research buyers to access even more panels within our already substantial OpinionHUB marketplace. This partnership will allow us to create a strategic technology-led partnership that will tap into the MARSC panel management function and expertise they have with their partners.”
This development is testament to Cint’s commitment to enhancing its offering and expanding its API market research panel solutions to meet demand in a fast-paced market. This was also demonstrated with the recent announcement of its partnership with Sticky, the only media technology company providing a platform to help ensure that display ads get seen.
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