Cint opens new San Francisco office in US expansion drive – fifth location in the US, second on the west coast
Cint, the world’s number one insights exchange, has launched an office in San Francisco, making this the fifth US location for the firm – with other offices based in New York, Princeton, Los Angeles and Atlanta.
Richard Thornton to head San Francisco office
Deputy CEO Richard Thornton will relocate to head up the new office and build the team; aiming to drive insights growth opportunities and add value to existing marketing technology stacks. The move is part of the ‘NextGen’ expansion of Cint’s strategy to work more closely with the AdTech and MarTech communities, as well as get closer to its growing customer and partnership base in the Bay area.
Richard said: “The success of Cint in the US market has been exponential and has accelerated once again this year. The launch of the office in San Francisco is kick-starting what will become an integral part of our continued global growth strategy and provide the foundation for the evolution of our Connect product family of solutions. This will bring together our full suite of technology solutions to access customer and non-customer data, to provide richer insights across the whole customer journey. I’m excited to be spearheading this and look forward to maximizing the opportunities that lie ahead.”
Cint’s industry leading technology
Cint’s technology solutions transform and accelerate how companies gather insights. With its unique access to a registered, contactable and deeply profiled audience, it provides an unrivaled source for rich consumer insight through a programmatic, event-triggered capability. This matches online (and offline activities via partner technologies) through the customer journey to known individuals at global scale, and in real time. Additionally, it provides the capability to engage with the 20m+ audience in Cint’s audience insight marketplace to understand the ‘why’ behind behavior, and augments existing marketing technology to facilitate the delivery of more insights to end clients.
Earlier this year, Cint launched real-time insights tool Connect, the world’s first self-serve global cross-panel, cross device insight exchange; allowing audience and ad effectiveness measurement in a highly automated and cost effective way.