In an industry first, global panel marketplace platform provider Cint today launches Access Pro, providing the ultimate sample supply management solution for researchers and panel owners alike. Giving full control over the research project process, from pricing and feasibility to delivery, Access Pro is a unique solution for the market research industry.
Supply chain efficiency is a major industry issue, particularly with the significant evolution of the MR landscape in recent years, and Access Pro addresses this with sophisticated technology that puts the control over the entire delivery process back into the hands of the user. This makes room for any efficiencies required in order to gain a competitive edge on pricing, labour cost or speed – whether sourcing from own panels, sourcing third party panels externally, or using Cint’s OpinionHUB marketplace of 10 million double opted-in panelists spanning general consumer to niche audiences.
Access Pro has so far been tested in beta mode on an invitation-only basis to some of Cint’s key clients and partners, including GfK, Omnicom and Redshift Research.
Guy Washer, managing director at Redshift Research commented: “Being able to access our own Crowdology panels as well as external panels through one platform that combines both bidding and fulfilment makes us more competitive than before. Controlling the sampling functions, routing technology, quota management and source allocation makes us more confident when giving commitments to clients on tight timelines and prices.”
Stefan Hök, vice president of Cint products, explains: “Access Pro is a unique offering and one that gives the user enhanced efficiency gains, full control and transparency; pertinent in the MR world where quality of sources is a crucial consideration. It also offers the monitoring and viewing of fieldwork development at any stage, and is the first solution where the processes are externalized to this extent and put entirely in the hands of the client.”
Additionally, Access Pro gives the user full control over Cint Optimizer, Cint’s integrated router, for speedier and more convenient fulfilment. Advanced sampling facilitates individual assessment of respondents to ascertain the likelihood of their participation in future surveys, yielding unparalleled delivery accuracy. This, combined with a sophisticated, yet easy to use, quota management platform makes complex projects easy to fulfil speedily.
Stefan added: “The feedback we have had from clients testing Access Pro in beta mode has been very encouraging so far, and we’re confident it will provide a viable tool to those with high demands in the MR industry. It is the hope that Access Pro will help reinvent project delivery and help users stay one step ahead of their competition in a fiercely competitive arena.”
Cint’s Access Pro is now live. For more information, visit https://www.cint.com/solutions/access-pro/