Market research agencies wanting access to transactional data in order to target niche audiences can now benefit from an exclusive partnership between global panel marketplace platform provider Cint and UK’s leading cashback and rewards site, Quidco.

Quidco’s panel, comprising 70, 000 double opted-in members, is now available on Cint’s OpinionHub platform. Quidco, the UK cashback and rewards platform, with over four million UK members and 4,200 retail partners, has a wealth of transactional data on its panellists. This information can be used to profile these audiences based on their online buying or behavioural habits, or to append transactional data to survey data.

Cint UK’s managing director Stephen Hughes said: “This partnership allows us to offer something unique but increasingly important to the market research industry and the companies and brands within it, who want to reach highly niche target audiences and to append actual transactional data to survey data. It’s a very powerful addition to our ever-growing OpinionHUB marketplace.”

Cint also has built a German panel through Quidco’s sister company Qipu, extending this niche targeting to an overseas market.

Andy Oldham, MD at Quidco, said:  “Cint is an established market leader and a pan-European platform provider which gives Quidco and Qipu members access to significantly more surveys. We continually strive to offer the best experience we can for our members and Cint’s expertise as a panel aggregator unlocks a wealth of further incentive opportunities.”

This partnership announcement follows that of the recent integration of a panel of independent financial advisers, marking Cint’s first specialist B2B panel in the UK; as well as other major deals including a partnership with Survey Monkey.

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