Cint, a global provider of market insight technology, has formed a partnership with Norwegian-based survey software company MI Pro Research Studio to extend the reach of both organizations. The collaboration includes the integration of Cint Link into MI Pro’s existing Research Studio technology so that its clients can access the opinions of over 7.5 million individuals across the world, through OpinionHUB, Cint’s fully transparent insight marketplace.
MI Pro’s innovative technology allows research agencies, marketers and brand managers to develop and manage the entire survey process simply, effectively and from their own desktop. Its Research Studio software ensures the user can script the questionnaire, send out email invites, code questions and analyze all the data, easily creating tables, online dashboards and PowerPoint presentations to display the results. Now with the new partnership with Cint, users can gain even more market intelligence through the possibility to purchase new external panels directly from the Research Studio. This means they can access entirely new profiles of individuals from different countries, and within a specific demographic or with particular interests and professions.
Cint is a global leader in providing tools to gather market insight. Its exchange platform, OpinionHUB, brings together questions and answers from around the world, so that brands can understand the needs and opinions of their target market, whether for new product development or to form the basis of sales and marketing strategies. The 7.5 million individuals from 50 countries who take part in OpinionHUB are recruited through 500 different panel owners including publishers, local media outlets, market research agencies and non-profit organizations. Cint Link offers an application programming interface (API) that creates a connection between third party systems and the marketplace, OpinionHUB. This will allow MI Pro’s clients to conduct their own market research studies easily and seamlessly from within Research Studio, the research software that they are already using.
Bo Mattsson, CEO and founder of Cint, said: “MI Pro is a globally renowned software provider, with a number of high profile clients in the market research and wider business sectors. This partnership is a natural alliance for us, and ensures more research professionals can run their own surveys from start to finish, complete with access to an extensive audience of diverse consumers worldwide.”
Pål Sesseng, CMO and Partner at MI Pro adds: “This collaboration with Cint ensures our clients have a ‘combo-pack’ solution incorporating both the comprehensive and all-inclusive Research Suite to develop their surveys, with the user-friendly Cint Link solution that allows them to reach out to a wider pool of individuals. The partnership ensures we can extend our client offering and provide them with a complete suite of tools to help them maximise their consumer research campaigns.”
About MI Pro
MI Pro is a Norwegian based company hosting an integrated, full-bodied, comprehensive production system specially designed for market research. Currently the company is serving several demanding research industry clients with a main footprint in Scandinavia and UK. The MI Pro Research Studio suite is tailored for clients needing simple research solutions but yet comprehensive enough to cover all aspects of market research: From easy questionnaire design and animated mobile/web studies to simple PowerPoint creation and on-line dashboard reporting. MI Pro has offices in Norway, Sweden and the UK. http://www.mipro.net/
Cint empowers access to opinions by innovating the way market insight is gathered. Reach over 7 million people in 50 countries, all recruited through 500 different panel owners like publishers, local media outlets, market research agencies and non-profits. Cint’s exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world. Cint is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific.