Nordic Capital Fund VIII (‘Nordic Capital’) has acquired Cint, a leading global player in the insights data collection technology market. Nordic Capital will support Cint’s successful position as a leading global platform, aiding continued accelerated growth in an industry where consumers are becoming increasingly mobile and digital, and brand marketing spend is shifting toon line.
Nordic Capital acquires Cint from a large shareholder group that includes Prime Ventures, Creandum, Cipio Partners, the founder, and a group of individual investors and employees.
Fredrik Näslund, Partner at NC Advisory AB, advisor to the Nordic Capital Funds said: “Nordic Capital is impressed by the quality and efficiency of Cint’s technology, its strong value proposition to its customers and the quick adoption of the technology. The company is ideally placed to add value to both suppliers and buyers of research panels as a fully automated, truly global platform. Nordic Capital looks forward to supporting the management team in further accelerating Cint’s growth as well as investing in further development of the company and its products.”
Cint’s CEO Morten Strand added: “We are very pleased that Nordic Capital has chosen to invest in Cint. Nordic Capital’s extensive experience of successfully developing and growing technology businesses, in cooperation with management and employees, suits us very well and gives us the opportunity to continue our positive development. In the age of accelerating digital transformation in consumer insights and behaviour, we will together continue to be a leader in technology innovation for the market research industry.”
Cint’s main product is OpinionHUB, a B2B exchange for seeking and collecting insights. The platform connects the buy-side – typically a market research firm that needs to access panellists for consumer research – with the sell-side, the companies owning consumer panels. This allows the customer easy access to a specific number of pre-defined, deeply profiled panellists in a specific country, region or local area in the world, through the platform’s self-service and real time matching algorithms.
Since launching its OpinionHUB panel marketplace platform in 2005, Cint has rapidly evolved in a technology centric environment and has established a profitable business model, which benefits the whole value chain when working with consumer surveys, as it reduces time and costs for all parties. Cint has a track record of launching industry ‘firsts’ that have raised standards in innovation, transparency and quality within the market research world.
Cint is headquartered in Stockholm, Sweden and has 13 offices in major cities across Europe, North America and Asia-Pacific. The company has over 140 employees. Cint has enjoyed exponential growth and development over the last 10 years, and targets above 30% growth annually on average. With Nordic Capital as the new owner, Cint will continue on its rapid growth path, securing a leading position in the sector.
The parties have agreed not to disclose the financial terms of the transaction. The investment is subject to approval by the relevant authorities.