Cint is strongly committed to quality

Our exchange and solutions comply with ESOMAR, MRS, CASRO, MRA, ARF, MRIA, AMA and AMSRO standards.
Cint is also ISO 20252 certified.

Transparency

Cint believes one of the most important ways to ensure this is for all our products to be fully transparent.

Quality

Cint’s products have also been developed with technological functions specifically designed to enhance quality. For more information on Cint’s quality processes, please read our answers to the ESOMAR 28 Questions

Open framework

Panels hosted in Cint platform operate within an open framework. Users of the SaaS solution have direct access to information such as: who owns the panel, how many panelists are active, the demographic distribution of the panel and much more.

Survey Control Checklist

All surveys that are sent out through the exchange network are checked to ensure:

  • correct implementation of re-directs
  • appropriate logic in the survey
  • correct set up of quotas
  • whether or not there is any personal, sensitive or illegal questions being asked
  • whether or not panelists can choose a ‘prefer not to answer’ option with any income or ethnicity questions
  • overall general quality before proceeding with fieldwork.

If any of these points are not in compliance with Cint’s quality standards, the survey is not launched.

Panelist Rating By Activity

All panelists are scored by their level of survey activity. If a score drops to a certain agreed level, panel owners can use this scoring system to automatically clean their panels.

Automatic Cleaning

Panelists are automatically removed from panels in Cint platform when their email address is proven invalid.

Random & Stratified Sampling

Within the required targets, sample is randomly generated as well as being stratified by high, medium and low responders.

How Frequently Panelists Are Invited To Surveys

All panels in Cint platform are given the option of deciding how often they want their panelists to receive survey invitations. The default number of days set is 10, however, panel owners or panelists can change this to be lower or higher.

Exclusions

When sending sample to studies, panelists can be excluded on projects and specific statuses.

Professional Panelist Refusals

Unique identification data is required in the validation process as well as to redeem incentives such as: ID number, home address and bank details.

Panel Blending

Sample can be drawn from multiple panels simultaneously to reach hard-to-find target groups and eliminate source bias. This allows users to benefit from selecting sample generated by different recruitment methods, from CATI recruited panels to panels built from natural online communities, where members have a relationship with the panel owner’s brand.

Panelist Survey Rating

Panelists have the ability to rate each survey on length, language and logic as well as other errors in surveys. This feedback can help buyers to improve the quality of their surveys.

All surveys run in our system require a soft launch to obtain 10% of the overall sample size. This serves as an extra check to ensure any errors are detected before fully launching.

Maximum Limit On Survey Length

Cint believes that the length of survey has a reciprocal relationship with the quality of data. Therefore, a longer survey may illicit lower quality results. Having stated this, Cint does not allow surveys over 35 minutes in Cint platform without the written approval from independent panel owners.

Performance & Security

We strive to always produce the most advanced technology in terms of performance and security. If you have specific questions, please direct them to learnmore@cint.com. We would love to be of service!

Panelist Quality Control Process

The Cint Platform takes special care to check every link for topic, content, language, length and logic before the initial launch. In addition to this, we have some of the strictest panel quarantine procedures in the industry.
Our security measures and quality assurance efforts eradicate the common problems associated with sampling.
See our Plaform Features to learn more about the technology behind these quality processes.

At registration
Cint hosted registration pages can make use of Geo-IP verification technology to ensure that the registrant is located in the panel’s stated country. Captchas can be employed to stop automated (non-human) registrations.

When sampling
When selecting panelists to invite to a project (sampling), panelists cannot be invited more than once to the same survey, and any other panelist using the same email address for more than one panelist account is also excluded from sampling.
There is also the option to exclude panelists that have previously participated in other projects.

At survey start
Cint tracks the status of each respondent, i.e. unique panelist invited to a specific project. Respondents can only start a survey if their status indicates that they have not previously responded or, if they have responded, have not completed or have been ‘terminated’ for some reason.
Further, Cint relies on two de-duping technologies, ‘Cint Unique Respondent’ and ‘Relevant-Id’ which can determine if a respondent has started the survey before.
Cint also has the ability to apply Geo-IP validation on survey start to ensure the respondent is located in the panel’s stated country when responding.

In survey
Cint provides end-points (redirect URLs) that the client can use for terminating respondents that don’t provide quality responses (e.g. straight-liners).

At survey finish
Upon reaching a survey end-point (Cint redirect URL), responses are checked for duplicate completes while ‘Speeders’ and fraudsters are automatically detected and tracked (as suspicious).

At reconciliation/project closing
As each respondent is associated with a unique identifier it is possible to compare IDs between the Cint platform and the client. Any suspicious responses can then be investigated and, when required, excluded from the complete count to be marked as a bad response in Cint’s records.

Panel care
Cint uses respondent records to regularly identify and remove/disqualify fraudulent panelists from the platform.