cint technology Archives | Cint


Cint Celebrates Global Momentum; Key Position Appointments

By | Press Release

Four key appointments to solidify Cint globally, strengthen its Silicon Valley footprint and further establish the company in EMEA and APAC


Cint, the world’s Insight Exchange, today announced four key appointments, including a chief operations officer, chief innovation officer and raising two regional executive vice presidents onto the Cint leadership team. This momentum further establishes Cint as an international company with strong strategies in the Americas, APAC and EMEA.

Richard Thornton, current Deputy CEO, will now add the responsibility of Chief Operations Officer, a newly created role, to this remit. With Cint’s international push, Thornton remains vital in designing upcoming initiatives, implementing all business operations and ensuring each region works toward the same unified strategy – to support the growing demand for first-party consumer data around the world.  The new role sees Thornton move back to London having spent the last year in San Francisco and an early priority is to accelerate Cint’s growing enterprise software licensing business.

“Richard, one of the most skilled and respected names in our industry, will help the regions coordinate and serve our global customer base even better than we do today,” said Morten Strand, CEO, Cint. “Strengthening a fast-growing company with an increasingly global user base will be key to pushing our business to new levels. I know no one better than Richard to drive, motivate and share skills across our three, well managed regions.”


Celebrates company-wide innovation

Oscar Carlsson has been appointed to Chief Innovation Officer and will relocate to San Francisco. Cint recognizes the vital need for continued innovation, both at a company and industry level. With this newly created position, Carlsson will help Cint formalize and encourage ongoing innovation, something that is a part of the company’s DNA, but is increasingly important to drive change and transformation in the industry and stay ahead of its competition. In Silicon Valley, Carlsson will help Cint to continue to bring its clients on a digital transformation journey in a collaborative way by finding new innovative partners and products that will continue to grow its clients business.

“Oscar not only generates new ideas, but he also recognizes innovation in others,” said Strand. “With Oscar’s incredible knowledge of Cint, our technology, people and our existing and future client needs, we could not have found a better person to take the relay baton from Richard and bring it into a successful future.”


 Solidifies regional management

Joining Cint’s management team and Jake Wolff, the regional executive vice president of the Americas, are Cint’s other two regional EVPs: Greg Dunbar whom lead the company’s EMEA presence and James Rogers in APAC. This move solidifies Cint’s global growth strategy and gives the three regions a direct voice in the setting and future direction for the business, transitioning it further as a true international company.

This ongoing momentum comes in the wake of Cint’s recent milestone regarding its ever-growing network of contactable consumers from its platform, having reached 40 million people globally, up from 19 million just six months ago. While many programmatic solutions help companies understand the “what” and “where” of a target audience, Cint’s self-declared data can help with the “who” and the “why” to create more meaningful engaging sponsored experiences. To learn more, visit: https://www.cint.com/how-cint-works/.


Cint Establishes Chicago Presence with New Office and Key Hire

By | Press Release

Cint appoints new SVP and opens sixth U.S. office to meet growing demand for first-party consumer data and insights

Cint, the world’s Insights Exchange, today announced its expansion to the Chicago market with its sixth U.S. office and the addition of Joseph Jordan, formerly with Survey Sampling International (SSI), as the company’s new SVP of Supply. With key customers in the Midwest and Canada, Chicago is a natural progression to support the growing demand for first-party consumer data around the country.

“We are excited to open our third US location in less than 2 years’ time. Meeting our massive growth with world class customer service is a pillar of our business and that means being close to our customers,” said Jake Wolff, EVP of the Americas, Cint. “We have a booming business in the Midwest and the beginnings of big movements in Canada. This office will allow us to service those clients with a local touch.”

Located in the River North neighborhood of downtown Chicago, Cint will be holding its grand opening in the coming weeks and is eager to introduce the company to the area. As Cint’s regional presence continues to expand, the company will look to scale both its employee numbers and establish its local partnerships.

Joseph Jordan, Cint’s new SVP of Supply, will be tasked with leading the company’s supply business from sales and onboarding to partner success. He has dedicated his career to market research technology, including both quantitative and qualitative services for B2C and B2B clients. His passion has been to deliver strategic insight on global marketing trends and consumer interaction with products and brands.

“On behalf of our publisher network, the Cint Insights Exchange created more than 100 million self-declared profiling points last year. This depth of audience knowledge can transform a publisher’s business,” said Wolff. “We are thrilled Joe will be the person bringing this power to the market in Chicago and the U.S.”

Jordan has been developing new research technologies, marketing strategies and revenue opportunities in a variety of industries and startups for more than 20 years. He was most recently part of the leadership team at Instantly/SSI as the VP of Panel Operations, guiding their mobile and online communities and driving the initiatives of quality, innovation, engagement and data privacy.

This ongoing momentum comes in the wake of Cint’s recent milestone regarding its ever-growing network of contactable consumers from its platform, having reached 40 million people globally, up from 19 million just six months ago.

While a lot of programmatic solutions help companies understand the “what” and “where” of a target audience, Cint’s self-declared data can help with the “who” and the “why” to create more meaningful engaging sponsored experiences.


Cint Accelerates Customer Success

By | Blog

New initiative strengthens customer service and drives client growth

Written by Jake Wolff, Greg Dunbar and James Rogers


Customers thrive with consistency

Already proven a powerful and effective strategy, the US has been overwhelmed with the success since the transition. There has been an immediate uptick in positive responses and requests from clients now benefiting from a dedicated Customer Success Executive. These team members operate with more speed and efficiency, start on-site with clients during the implementation phase to understand nuances of a client’s workflow, and are more in-tune with a client’s unique business needs and preferences.

Customer Success Execs are an extension of the client’s team. As a result, clients are experiencing higher conversion rates, shorter field times and projects that are more profitable for the client.


Comprehensive tools and support move client business forward

By helping clients understand when and why they may benefit from a more comprehensive platform like AccessPro, Cint can help businesses accelerate their own growth and global footprint. We provide tools and technology to help current and perspective clients embrace our self-service SaaS tools to manage their own work, which offers clients greater control, transparency and flexibility.

Customer Success will help businesses, agencies and publishers benefit from our platform, understand how best to maximize the platform’s SaaS and APIs – and apply and integrate other market research technologies into our API – to drive greater opportunities, efficiencies and growth potential.

 “Cint helps businesses better connect and understand real people, so they can improve their offerings and continue to grow and thrive,” said Morten Strand, CEO, Cint. “Our organizational realignment with Customer Success reflects Cint’s commitment to delivering real and personal  insights and support, not just in our product but with our customer support.”


Evolving with the customer needs at the heart of our business

An additional benefit of our Customer Success initiative is that the new sales team will have more capacity to focus on pure new business opportunities and are better positioned to support the Customer Success Team.

These opportunities include educating clients on the value of ConnectCint’s own Ad effectiveness technology allowing our customers to track, segment and re-contact programmatically, identifying and supporting new market or vertical needs within existing clients, or unlocking supply or Partnership and Alliances opportunities creating new relationships directly within defined ‘Partnership Framework’ around Data Licensing, Data partnerships and Technology.

These solutions and strategies, including Customer Success, are in line with Cint’s Xpand strategy – a company-wide initiative designed with the client at its core – to continually improve customer support and acquisition methodologies, and client growth potential. This momentum reflects how Cint is working better together, and together with clients, to achieve new milestones.

Notes from the Valley blog by Cint

Notes from the Valley …

By | Blog

Cint’s Richard Thornton reflects on his move to San Francisco and his efforts to start up Cint’s expanding offerings into AdTech and MarTech.

Written by:

First impressions

The first time I came to San Francisco was back in 2010 when we were doing what the Americans term as “the dog & pony show”, with the VC community trying to raise funds in a Series B round of investment. Little did I know then that San Francisco would become home and my place of work. But here I am…and I have to say it’s been a very enriching experience so far.

New city, new role, new value proposition into new verticals. Obviously all very low risk. Good job I like a challenge, have an understanding wife and kids young enough to not be scarred for life from having been pulled away in their formative years from their best friends, thinking the world is about to end.

The truth is there was more than an element of selfish indulgence when the opportunity presented itself to up sticks and go on a secondment to San Francisco. I always find travel and experiencing new cities and cultures fascinating. I’ve been fortunate enough during my lifetime to get the opportunity to see a lot of the world through both private and professional travel. Admittedly the US to an Englishman is hardly pushing the boundaries of comfort zones, but despite the obvious common ground and close ties the two countries share, there is a bigger adjustment than one would think when it comes to making the successful transition across the pond, especially in a professional capacity.

Pace of work in the US

Take the pace of work for example. Faster and more intense in some ways with a real sense of purpose and urgency, but in other ways much more relaxed (the workaholic in me took some time to adjust to Fridays over here, for example, where I think it’s fair to say the general approach is to a) work from home and b) wind down into the weekend starting at approximately 12 midday).

The other major difference is in how Americans have an amazing way of selling themselves. Everyone you meet here is a salesman or woman (in addition to being a tech entrepreneur, so San Francisco’s answer to LA’s “My first job is an actor” scenario) in one way or another. And I admire that. I think it breeds a half glass full attitude and generally a positive approach in all aspects of life here, not least business. This bravado might not be everyone’s cup of tea as we say back in Blighty, but it works here in the Valley, and is an important trait to have to stay relevant and get noticed in the crowd of noise.

The country that is proud to be “the land of opportunity” is certainly just that, with the important caveat that you either need access to funds, a genius idea or to come from money. And even then, ticking the box on one, two or all three doesn’t guarantee you anything.

Global tech scene

As was the case seven years ago, the global tech scene continues to be led by innovation and the inspiring combination of heavyweight technology giants and aspiring, often explosive, start-ups. And the scene shows no sign of slowing down. The pace of change and disruption here is done at breakneck speed and time waits for no man (or women) when it comes to trying to unearth the next AirBnB, Tesla or Uber.

And if there is one thing that’s very evident over here it’s don’t be scared to fail. But critically, ensure you learn quickly. So the ‘fail fast’ mantra is widely embraced and appears to run through the culture here in the valley.

At the same time, you do get a sense that an awful lot of businesses are not making money – even relatively mature start-ups or those who are beyond that point in their life-cycle. It’s almost a badge of honor over here if you don’t make money, so when people hear that I work for a company that that is both growing rapidly AND profitable it raises a few eyebrows.

Human connections

Networking is taken to another level here too. People here are genuinely happy to open up their address book, certainly more than from my own experiences of having worked extensively across Europe and Asia. To some extent it is a status thing, kind of like what you tend to see on social-orientated platforms like LinkedIn and Facebook where people almost collect ‘connections’ or ‘likes’, and you create this element of your own social status being defined by how popular (or networked) you are.

In a business sense when you’re building from ground up, running a start-up, which is effectively what I’m tasked to do for Cint (albeit in our case with the luxury of a having a much larger, very healthy core business to support it and lean on), this thriving networking environment is of course a huge bonus. It helps accelerate introductions and opens doors, making it possible to move through early stages of developing business and relations at pace.

And that has certainly been the case during my first few months as I’ve been busy beavering away setting up an office, hiring the initial team to lead our BD efforts, but equally kick-starting potential partnership discussions and focusing on breaking into the AdTech and MarTech verticals. Thankfully my first forays have yielded some quick wins and the beginnings of potential valuable longer-term partnerships, which always help.


But it’s not been without its challenges, the greatest of which is without a doubt securing talent. Notice that I didn’t say finding talent. That part is reasonably easy in comparison to then actually landing your preferred candidates, especially if you’re a non-US headquartered company that doesn’t have a presence yet in the Valley. The fact we are a technology company hiring for business development and technical roles automatically means we are fishing in the same pools as almost every other technology company on the west coast. With that comes pressure: pressure to sell yourself, sell your business, demonstrate genuine innovation and uniqueness, and much more. You must have a clear vision and mission. You must pay well. You must have the right culture. But then because you’re an outsider, in some regards you need to oversell to stay relevant.

However, having the history that we do and the company being from a country with a global reputation for creating scalable, successful tech businesses, I saw this as an opportunity to really tell a story and create excitement about all the great things being an international company with a rich and diverse culture in our DNA brings. When America talks about the “land of opportunity”, Cint can talk about the “company of opportunity”. That appears to have resonated well with talented, curious and ambitious people in San Francisco who like the fact we’re still fairly small, agile, a disruptor, passionate, and genuinely do something that is quite niche and unique.

Cint’s promising stance

It helps of course if you have a real story to tell, and I would like to think we do. Timing is everything and I believe Cint’s value proposition and business model is more relevant now than ever before. And if you were paying attention earlier, you will have noticed that the three companies I name-checked all have one thing in common: they are all platforms. The last time I checked, so are we. More than that, in AirBnB and Uber, they are platforms built around the ‘shared economy’ concept of taking assets on one hand (supply) and making them available on the other to buyers (demand side). What AirBnB does with bricks & mortar or Uber does with transport, we do with consumers. I’m not for one minute suggesting we do it at the same scale or to the same level of disruption, but everything is relevant. When we are trying to attract the right talent and ensure they join the Cint family, and not any one of the hundreds of technology companies competing here for the best minds and most impactful sales and BD people, I would like to think in our own small way we have the potential to make our mark on the insights industry just like these unicorns in theirs.

Reflecting on a pivotal year for Cint

Reflecting on a pivotal year for Cint

By | Blog

As 2016 draws to a close and 2017 waits eagerly in the wings, it is natural to reflect on all this year has held and the milestones accomplished – and what a year it’s been for Cint!

Written by:

The year couldn’t have started off in a more exciting fashion, with a change of ownership following the acquisition of Cint by Nordic Capital – a leading Private-Equity firm with extensive experience in supporting the growth of technology businesses. This was the perfect tonic to ensure a strong start to 2016, with a renewed focus and clear goal of accelerating growth and delivering strategic value for customers and partners.

Developing market-leading technology and continuing to lead disruption within the insights industry, we then launched OpinionAPP, in a move that demonstrated our commitment to our supply partners within Cint’s insights exchange. This allowed panel owners an opportunity to attract, incentivize and maintain respondents with a user-friendly, partner-branded turnkey solution as part of our ‘Engage’ supply side product bundle. OpinionAPP offers users a better experience by providing a simple dashboard view of the survey panels they are part of, and thus helps the mission to increase user engagement, and generate more revenue for the panel owner. It was a first for Cint and a development that has been well-received by partners and users alike. There is more to come with OpinionAPP too, so watch this space for further announcements in 2017 – most notably our forthcoming SDK capability to support in-app integrations, and develop more analytics capabilities for our mobile-first partners.

Our next development milestone came with Connect by Cint – a real-time insights solution providing the world’s first self-serve ecosystem to measure the effectiveness of audience and online advertising. This has been a major initiative for Cint, and one that represents the start of our broader Partnerships & Alliances strategy – to build a suite of solutions to plug into and help power existing technology stacks in a number of key partner verticals, with AdTech, MarTech and Insights at the forefront of our plans. It forms a critical part of our mission to help provide richer insights throughout the entire consumer journey, whether online or offline. This is imperative in today’s increasingly automated and connected, omni-channel consumer and marketing world. To help marketers deliver more personal and relevant marketing messages to their audiences, this will be key

There has also been continued investment in the best talent around, with some key hires joining the Cint family to help add value and deliver on the renewed strategy. For example, earlier this year we were joined by Greg Dunbar, who brought with him a wealth of expertise from the Enterprise tech world. More recently, we appointed Kevin Gianatiempo as a strategy lead to help Cint foster partnerships with online publishers, Demand Side Platforms and Data Management Platforms within AdTech. These are just two great additions from an array of talent we have added to our team, with more to follow in the coming months!

My own promotion to Deputy CEO earlier this year has enabled me to take a more strategic view and approach to the business, and my relocation in October – from London to spearhead the new office in San Francisco – has been an exciting prospect for me, from both a personal and professional perspective. Prior to the San Francisco office launch, we also added our first New York office in central Manhattan, taking the total number of Cint’s US offices to five.

I feel as though my feet have barely touched the ground, but as I reflect on the events of 2016 it makes me feel proud to have been part of such a momentous year for Cint, and to work within a company that refuses to stand still. The most excitement, however, comes with what’s ahead of us. 2017 is shaping up to be the biggest and best yet, in terms of product releases and improvements across our platform for buyers and sellers in equal measure. There are further expansion plans for the US and beyond, as we embark on the next chapter of our growth to deliver the best technology, people and support to the Insights and AdTech industries.

My final thought, however, is saved for our valued customers and partners, without whom there would be no Cint. They are the reason why, year after year, we keep coming back stronger, more motivated and even more disruptive than ever. We are extremely grateful for their continued support and business. We hope to continue to repay this with value and ROI in 2017, and for many more years to come.

I hope everyone has a great festive period with friends and family, and I look forward to seeing you all next year!

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