Cint appoints new SVP and opens sixth U.S. office to meet growing demand for first-party consumer data and insights
Cint, the world’s Insights Exchange, today announced its expansion to the Chicago market with its sixth U.S. office and the addition of Joseph Jordan, formerly with Survey Sampling International (SSI), as the company’s new SVP of Supply. With key customers in the Midwest and Canada, Chicago is a natural progression to support the growing demand for first-party consumer data around the country.
“We are excited to open our third US location in less than 2 years’ time. Meeting our massive growth with world class customer service is a pillar of our business and that means being close to our customers,” said Jake Wolff, EVP of the Americas, Cint. “We have a booming business in the Midwest and the beginnings of big movements in Canada. This office will allow us to service those clients with a local touch.”
Located in the River North neighborhood of downtown Chicago, Cint will be holding its grand opening in the coming weeks and is eager to introduce the company to the area. As Cint’s regional presence continues to expand, the company will look to scale both its employee numbers and establish its local partnerships.
Joseph Jordan, Cint’s new SVP of Supply, will be tasked with leading the company’s supply business from sales and onboarding to partner success. He has dedicated his career to market research technology, including both quantitative and qualitative services for B2C and B2B clients. His passion has been to deliver strategic insight on global marketing trends and consumer interaction with products and brands.
“On behalf of our publisher network, the Cint Insights Exchange created more than 100 million self-declared profiling points last year. This depth of audience knowledge can transform a publisher’s business,” said Wolff. “We are thrilled Joe will be the person bringing this power to the market in Chicago and the U.S.”
Jordan has been developing new research technologies, marketing strategies and revenue opportunities in a variety of industries and startups for more than 20 years. He was most recently part of the leadership team at Instantly/SSI as the VP of Panel Operations, guiding their mobile and online communities and driving the initiatives of quality, innovation, engagement and data privacy.
This ongoing momentum comes in the wake of Cint’s recent milestone regarding its ever-growing network of contactable consumers from its platform, having reached 40 million people globally, up from 19 million just six months ago.
While a lot of programmatic solutions help companies understand the “what” and “where” of a target audience, Cint’s self-declared data can help with the “who” and the “why” to create more meaningful engaging sponsored experiences.