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market research blog Archives | Cint

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Cint Establishes Chicago Presence with New Office and Key Hire

By | Press Release

Cint appoints new SVP and opens sixth U.S. office to meet growing demand for first-party consumer data and insights

Cint, the world’s Insights Exchange, today announced its expansion to the Chicago market with its sixth U.S. office and the addition of Joseph Jordan, formerly with Survey Sampling International (SSI), as the company’s new SVP of Supply. With key customers in the Midwest and Canada, Chicago is a natural progression to support the growing demand for first-party consumer data around the country.

“We are excited to open our third US location in less than 2 years’ time. Meeting our massive growth with world class customer service is a pillar of our business and that means being close to our customers,” said Jake Wolff, EVP of the Americas, Cint. “We have a booming business in the Midwest and the beginnings of big movements in Canada. This office will allow us to service those clients with a local touch.”

Located in the River North neighborhood of downtown Chicago, Cint will be holding its grand opening in the coming weeks and is eager to introduce the company to the area. As Cint’s regional presence continues to expand, the company will look to scale both its employee numbers and establish its local partnerships.

Joseph Jordan, Cint’s new SVP of Supply, will be tasked with leading the company’s supply business from sales and onboarding to partner success. He has dedicated his career to market research technology, including both quantitative and qualitative services for B2C and B2B clients. His passion has been to deliver strategic insight on global marketing trends and consumer interaction with products and brands.

“On behalf of our publisher network, the Cint Insights Exchange created more than 100 million self-declared profiling points last year. This depth of audience knowledge can transform a publisher’s business,” said Wolff. “We are thrilled Joe will be the person bringing this power to the market in Chicago and the U.S.”

Jordan has been developing new research technologies, marketing strategies and revenue opportunities in a variety of industries and startups for more than 20 years. He was most recently part of the leadership team at Instantly/SSI as the VP of Panel Operations, guiding their mobile and online communities and driving the initiatives of quality, innovation, engagement and data privacy.

This ongoing momentum comes in the wake of Cint’s recent milestone regarding its ever-growing network of contactable consumers from its platform, having reached 40 million people globally, up from 19 million just six months ago.

While a lot of programmatic solutions help companies understand the “what” and “where” of a target audience, Cint’s self-declared data can help with the “who” and the “why” to create more meaningful engaging sponsored experiences.

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Ukraine Bans Russian Websites

By | Blog

On 28 April 2017, Petro Poroshenko, Ukraine’s president, signed a decree banning the internet group Mail.ru and its social networks VK and Odnoklassniki, as well as search group Yandex. All four are in the top-10 most popular websites in Ukraine.

The order is part of sanctions imposed by the Ukraine on Russia. Many in the media community oppose the decree, seeing it as attack on the freedom of expression. Groups like Human Rights watch have come out against the ban:

https://www.hrw.org/news/2017/05/16/ukraine-revoke-ban-dozens-russian-web-companies

The ban is an issue for online research in the Ukraine as many Internet users there use email providers located in Russia. This may also impact research providers that host surveys in Russia (with research participants in the Ukraine).

However, at present, it’s not clear how the Ukrainian government is going to enforce the ban. Ukraine does not have laws, regulations and technology in place that would allow such a ban (which potentially means that many research participants actually may not be impacted, at least initially).

Cint is closely monitoring the situation and will take appropriate measures to ensure panel supply and accurate feasibility.

For more information, please contact Cint’s Senior Consultant: Peter Millapeter.milla@cint.com

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Cint Expands Global Leadership and APAC Operations

By | Press Release

Cint, the world’s Insights Exchange, today announced an expanded global leadership team and a new Hong Kong office to support the growing demand for first-party consumer data around the world.

The senior talent will support the company in its next phase of growth within the US, EMEA and APAC regions and continue Cint’s progress towards its goal of having 100 million contactable consumers in its database by 2018.

New hires include: Leandro Margulis, Vice President of Strategic Partnerships and Alliances, in San Francisco; Ronald Leung, APAC Regional Vice President of Supply, Heather Hughes, APAC Regional Vice President of Partnerships and Alliances, in Hong Kong; and Diana Dalsgaard-Johansen, EMEA Vice President of Partnerships and Alliances, in London.

“We are thrilled to welcome Leandro, Ronald, Heather and Diana to our Cint family to further our strong momentum, including unveiling our newest office in Hong Kong,” Morten Strand, CEO, Cint. “It’s people like these who make it possible for Cint to continually to deliver the strongest, compliant and most relevant first-party consumer insights, as well as the data that serves as the new currency for advertisers, publishers and marketers.”

Margulis joins senior leadership in San Francisco to strengthen Cint’s US footprint

A recognized mobile industry thought leader, Margulis brings a decade of technology and entrepreneurial experience to Cint. Joining the growing San Francisco office, he is responsible for driving new business initiatives and helping publishers and partners within the MarTech and AdTech ecosystems better understand the value of self-declared first-party data.

Before joining Cint, Margulis served as CEO and founder of SearchNwork Inc., and previously held positions with Quixey, Impulsa Business accelerator, and Deloitte Consulting. He holds numerous patents including a process to improve search results, drawing on his experience at tech/RFID start-ups. He is a Florida International University alum and holds an MBA in Strategy & Business Development from Yale’s School of Management.

Leung and Hughes round out APAC leadership team as Cint unveils Hong Kong office

Fortifying Cint’s APAC partnership and management experience, Leung brings 12 years’ experience, most recently serving as VP of Channels and Strategic Alliances at APSIS Asia Limited. He will focus on identifying and growing Cint’s strategic supply partnerships in the region. This includes forging new channel partners with non-market research partners such as publishers, telecom service providers, e-commerce, mobile and social partners.

Hughes joins Leung, with 6 years’ experience in APAC partner management having served as former global business development director of Beyond Media Global, Ltd. She is responsible for growing Cint’s Data Partnerships & Alliances and creating new partnerships around its data licensing, data and technology.

Both are based in Cint’s new Hong Kong office supporting the Global Supply and Partnership & Alliances teams to drive global support and momentum.

“Having Heather and Ronald aboard demonstrates Cint’s global and localized focus on driving our objectives to be both an audience supply leader and go to programmatic solution in the APAC region,” said James Rogers, EVP APAC.

Dalsgaard-Johansen fuels Cint EMEA momentum from London

Deepening Cint’s international experience in AdTech, Dalsgaard-Johansen brings over 10 years’ experience in strategy and management with agency, publisher and marketing providers from diverse markets including the Nordics, the UK, Italy and Emerging Markets. Most recently, she served as director of EMEA partner solutions at MediaMath.

Diana’s immediate remit is to drive technology, data and consultancy partnerships to extend Cint’s capabilities and build innovative holistic solutions to further power Cint’s existing customer base. In line for increased demand for mobile and cross-device measurement, location and proximity solutions, and the ability to gather insights in real-time throughout the customer journey, Diana will work closely with Cint’s technical and product team, and selected partners to help our customers bring new capabilities to market.

This ongoing momentum comes in the wake of Cint’s recent milestone regarding its ever-growing network of contactable consumers from its platform, having reached 40 million people globally, up from 19 million just six months ago.

While a lot of programmatic solutions help companies understand the “what” and “where” of a target audience, Cint’s self-declared data can help with the “who” and the “why” to create more meaningful engaging sponsored experiences. To learn more, visit: https://www.cint.com/how-cint-works/

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Cint Accelerates Customer Success

By | Blog

New initiative strengthens customer service and drives client growth

Written by Jake Wolff, Greg Dunbar and James Rogers

 

Customers thrive with consistency

Already proven a powerful and effective strategy, the US has been overwhelmed with the success since the transition. There has been an immediate uptick in positive responses and requests from clients now benefiting from a dedicated Customer Success Executive. These team members operate with more speed and efficiency, start on-site with clients during the implementation phase to understand nuances of a client’s workflow, and are more in-tune with a client’s unique business needs and preferences.

Customer Success Execs are an extension of the client’s team. As a result, clients are experiencing higher conversion rates, shorter field times and projects that are more profitable for the client.

 

Comprehensive tools and support move client business forward

By helping clients understand when and why they may benefit from a more comprehensive platform like AccessPro, Cint can help businesses accelerate their own growth and global footprint. We provide tools and technology to help current and perspective clients embrace our self-service SaaS tools to manage their own work, which offers clients greater control, transparency and flexibility.

Customer Success will help businesses, agencies and publishers benefit from our platform, understand how best to maximize the platform’s SaaS and APIs – and apply and integrate other market research technologies into our API – to drive greater opportunities, efficiencies and growth potential.

 “Cint helps businesses better connect and understand real people, so they can improve their offerings and continue to grow and thrive,” said Morten Strand, CEO, Cint. “Our organizational realignment with Customer Success reflects Cint’s commitment to delivering real and personal  insights and support, not just in our product but with our customer support.”

 

Evolving with the customer needs at the heart of our business

An additional benefit of our Customer Success initiative is that the new sales team will have more capacity to focus on pure new business opportunities and are better positioned to support the Customer Success Team.

These opportunities include educating clients on the value of ConnectCint’s own Ad effectiveness technology allowing our customers to track, segment and re-contact programmatically, identifying and supporting new market or vertical needs within existing clients, or unlocking supply or Partnership and Alliances opportunities creating new relationships directly within defined ‘Partnership Framework’ around Data Licensing, Data partnerships and Technology.

These solutions and strategies, including Customer Success, are in line with Cint’s Xpand strategy – a company-wide initiative designed with the client at its core – to continually improve customer support and acquisition methodologies, and client growth potential. This momentum reflects how Cint is working better together, and together with clients, to achieve new milestones.

The growing role of IoT in market research

The growing role of IoT in market research

By | Blog

The recent news that IBM has committed to a major investment in establishing an Internet of Things (IoT) unit is indicative of the growing importance of mobile devices in data collection and analytics – something we’ve long believed will be the future.

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Managing change in a digital world

Managing change in a digital world

By | Blog

In my recent experience, while talking to potential partners in multiple regions and industries, it strikes me that the biggest hindrance to innovation is the fear of change. Introducing new ideas in a company and getting them prioritized internally seems like the hardest thing in the world.

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Why automate?

Why automate?

By | Blog

As a relative newcomer to the market research arena, I wanted to offer my initial views of the industry with a set of technology glasses on.

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The growing role of polls in politics

The growing role of polls in politics

By | Blog

Politics remains high on the agenda as election fever continues to gather pace. The recent budget has contributed further focus and interest on the subject and rarely a day goes by without results from yet another public opinion poll appearing in the media.

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Building a city like a developer

Building a city like a developer

By | Blog

With the release of Access Pro, I once again received a lot of questions around how Cint can keep up with releasing new products and features this frequently on a platform (OpinionHUB) that has been evolving for more than a decade now. As always there is not a ‘secret sauce’ explanation, but after watching ‘The Matrix’ again I have just the metaphor that will give an idea of what we do to make this work.

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