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press release Archives | Cint

Lightspeed modernizes data buying approach, platform and management

By | Press Release

Cint selected as technology platform to manage panels and programmatic exchange

 

Warren, NJ (March 19, 2018) – Lightspeed, a division of WPP’s data investment management group Kantar, is modernizing how it buys and manages data to make it easier for clients to flexibly choose from a wider variety of quality data sources based on timing and pricing needs. This includes how Lightspeed interacts with sourcing partners, the underlying technology, as well as its executive management.

The modernization program includes the following changes:

  • New major licensing partnership with Cint: Cint, the world’s Insight Exchange, will become Lightspeed’s primary platform for real-time feasibility, pricing and supply chain management of proprietary and third-party profile sources. Cint’s sample procurement tool Access Pro will be used by Lightspeed to add operational efficiency and speed-to-market in managing projects with a single automated process and will replace Lightspeed’s existing technology platform. In addition, Lightspeed will leverage Cint Engage to manage its proprietary double-opt-in (DOI) panels and blend usage with the programmatic marketplace when appropriate. Lastly, Lightspeed will also leverage Cint’s Private Network capabilities to on board and consolidate some of the existing sources in direct private-pricing deals.
  • New Chief Data Officer: Marc Ryan has been appointed Lightspeed’s Chief Data Officer. This is a newly created position to oversee platform strategy and engineering resources and expand utilization of survey and non-survey data. Mr. Ryan joins from Kantar Millward Brown, where he helped architect the Ignite Network. He will oversee the platform roadmap for Lightspeed that includes programmatic, DOI, mobile, ID management, and data acquisition.

“Clients want to find truth through data, but increasing pressures on time and budget mean they also need faster, more flexible and cost-effective options for their insights projects,” said Caroline Frankum, Global Chief Executive Officer of Lightspeed. “This shift allows us to alleviate these pressures by removing some of the complexities involved in effectively exploring, cross-referencing and validating key sources in today’s data landscape.”

The new arrangement will also help clients ‘know more by asking’ less through the enablement of a wider set of data to be appended to insights projects, such as ad effectiveness work that have been in use by Kantar Millward Brown which will now be expanded through this partnership. This announcement follows Lightspeed’s previous announcement regarding the launch of the Gravity Network in August 2017. Gravity Network increased the reach of programmatic options globally.

“Cint’s partnership with Lightspeed is transformational and we are delighted they have chosen to license our best-in-class platform to help them deliver on their strategic vision and data strategy goals,” said Tom Buehlmann, Chief Executive Officer of Cint. “Cint’s platform and solutions will be seamlessly implemented into Lightspeed’s ways of working and increase automation and efficiency. We see great potential for this partnership and are excited for what the future holds.”

 

About Lightspeed

Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions. Headquartered in Warren, NJ, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. www.lightspeedresearch.com

Cint Brings Artificial Intelligence to Market Research Sampling with Launch of New Automatic Sample Delivery

By | Press Release

Access Pro by Cint further increases its users’ efficiency and speed

 

SAN FRANCISCO – Jan 8, 2018Cint, the world’s Insight Exchange, today announced that it has launched an AI-based automatic sample delivery.

Cint’s new delivery function is now available to all users of Access Pro, its industry leading sample procurement tool. Unlike other solutions, Cint’s automatic sample delivery spans across all types of panel sources, including hosted double-opt-in, single-opt-in, API-connected and real-time sampling traffic. By using its proprietary AI-based technology, the system samples automatically on an individual panelist basis and will field needed interviews within the required time periods.

Users of Access Pro will experience simplicity through sampling automation. By simply defining targeted audiences, Cint’s AI-based sampling technology will collect the completed number of interviews within the defined field period of the study.

By using machine learning to continuously teach Access Pro about individual response rates on panelists connected to the Insights Exchange, Access Pro can now create recommendations on sample sizes needed for individual quota cells. Then it can take action on sampling, evaluating actual response rates and base new decisions on new data and continue to fill quotas to simplify the life of the user. Users will, as before, be able to control what panel sources they want to engage with and will have full control of targeting, quota settings and Cint’s routing technology, Cint Optimizer.

Organizations using Access Pro by Cint will increase its client service by spending less time on fieldwork activities and more time on tasks that are creating true client value. In simple terms, organizations will improve efficiency and increase speed to complete client sample projects.

“We remain focused on developing our platform to service the market research industry by combining industry expertise with cutting edge technology, software development and our world class engineers,” said Oscar Carlsson, Chief Innovation Officer at Cint. “The underlying technology of Access Pro is state of the art and uses proprietary AI technology to define when and how many respondents to invite to certain studies given the fielding requirements. We continue to have the user in focus when we evolve Access Pro to ensure they can master the tool quickly and be efficient in the ongoing work.”

The AI market is growing dramatically and more businesses are beginning to adopt these technologies. In fact, Gartner predicts that by 2020 almost every new software product will incorporate AI. This is vital for the continued growth and evolution of business, especially in the market research industry. With this addition to its technology, Cint is at the forefront of martech’s movement toward AI.

Join Cint’s webinar on Thursday, January 18 to learn more about how the company is using Artificial Intelligence to make fieldwork more efficient while drastically reducing sample waste. Register here.

Data-Republic-Cint-feat

Cint and Data Republic Announce Global Partnership to Gain Deeper Insights and Personalization

By | Press Release

Cint joins the Data Republic ecosystem to provide access to audience of 40 million

 

Cint, the world’s Insight Exchange, today announced a global strategic partnership with Data Republic, Australia’s leading secure data exchange and analytics platform. This partnership gives Cint and Data Republic marketplace users the opportunity to gain even deeper understanding of their customers to bring a new level of insights and personalization.

“The partnership builds on a number of synergies between Cint and Data Republic,” said James Rogers, EVP of APAC, Cint. “We are both in a growth phase and are focused on enabling clients to share data in a highly secure and transparent online environment. Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers. We look forward to working with Data Republic and partnering with them globally to roll out both platforms.”

This global relationship will give Data Republic participants access to Cint’s full audience of more than 40 million consumers in 100 countries. Cint’s data and audience set brings a rich layer of qualitative and quantitative information that can be used across many industries, including its specialized segments in the finance, automoative and healthcare (consumer) spaces. Through this partnership, Data Republic users will be able to incorporate multiple sources of data to better understand their customers and gather actionable insights. Via Data Republic’s secure platform, companies are able to fuse together a wide range of datasets to look beyond just their own customer interactions.

“We are excited to have Cint’s rich customer insights in the Data Republic ecosystem,” said Steve Millward, Chief Analytics Officer, Data Republic. “Cint brings views on so many dimensions of consumer behavior, and we see enormous opportunities for our participants to use this in their personalistaion and customer insights activities. When it comes to insights, companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off and can gain a deeper understanding of their customers.”

Steve Prestidge, Chief Revenue Officer for Data Republic in Los Angeles added “We have enormous interest in North America and Asia for data exchange, and Cint is a crucial partner as we work together in those new markets. Most companies are now realizing the power of data exchange, and Cint provides a unique view of the consumer.”

 

About Data Republic

Data Republic is a data exchange technology platform and marketplace where organizations can list, exchange and collaborate on data projects in a secure environment. Exchanges are conducted on The Open Data Marketplace, a central governance platform and secure marketplace for Data Republic’s Contributors and users to discover, request and effectively govern data exchange projects with authorized parties. No customer personal information (PII) is available on the platform and all exchanges are strictly governed on legal and ethical bases and subject to Data Republic’s Legal Participation Agreement. Find out more about Data Republic here: https://www.datarepublic.com

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