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2015 was a pivotal year for data-driven marketing with a rise in mobile and cross-device targeting of consumers. 2016 continues this trend but adds more …
Cint Connect’s real-time 100+ data point tracking against their 19 million pre-profiled consumers just made MVI’s understanding of the Millennial Luxury shopper a lot more focused.
Transactional, behavioural and demographical data will be the key for creating better storytelling and a more complete understanding of consumers.