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research technology Archives | Cint

Lotame Partners with Cint to Build Custom Insights Communities

Lotame Partners with Cint to Build Custom Insights Communities

By | Press Release

Through partnership, clients can seamlessly add first-party panel data into data management platform

Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended audience insights and additional revenue streams.

Lotame clients will be able use Cint’s technology to create panels of site visitors to conduct tailored research, directly accessible in the DMP for highly customized audience creation and data activation.

“Building on our research foundation of quality data sets combined with best in class technology and global reach, we are excited to partner with Lotame to assist with facilitating and powering more actionable, real-time research at scale,” said Morten Stand, CEO, Cint. “As we connect our technology’s capabilities, we are bringing big data together with deep, rich, self-declared data to make unique profiles more actionable. Through this integration, we will be providing a compelling, enriched offering for media buyers and publishers around audience insights, discovery and activation.”

Publishers invite their site visitors to register with Cint, who then become panelists that are included in a pool that is sold programmatically to market researchers. For every survey completed by a panelist, the panelist is compensated, and the publisher who drove that panelist’s registration also receives a share of revenue. Cint also collects additional demographic data on their panelists at registration, which is anonymized and fed back into the Lotame DMP, giving publishers both increased revenue per unique visitor but also increased demographic reporting on those visitors.

“Lotame is committed to bringing our clients actionable data. This partnership combines our data expertise with Cint’s rich, first-party profile data that can be immediately leveraged,” said Laura Lewellyn, Senior Director of Market Innovation, Lotame. “Our client base will be able to drive deeper insights based on visitors’ responses and increase monetization from their readership.”

Cint hosts 40 million registered consumer panelists worldwide, compliant with all market research industry standards, local data privacy laws and is ISO certified.

The growing role of IoT in market research

The growing role of IoT in market research

By | Blog

The recent news that IBM has committed to a major investment in establishing an Internet of Things (IoT) unit is indicative of the growing importance of mobile devices in data collection and analytics – something we’ve long believed will be the future.

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Managing change in a digital world

Managing change in a digital world

By | Blog

In my recent experience, while talking to potential partners in multiple regions and industries, it strikes me that the biggest hindrance to innovation is the fear of change. Introducing new ideas in a company and getting them prioritized internally seems like the hardest thing in the world.

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Why automate?

Why automate?

By | Blog

As a relative newcomer to the market research arena, I wanted to offer my initial views of the industry with a set of technology glasses on.

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The growing role of polls in politics

The growing role of polls in politics

By | Blog

Politics remains high on the agenda as election fever continues to gather pace. The recent budget has contributed further focus and interest on the subject and rarely a day goes by without results from yet another public opinion poll appearing in the media.

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Building a city like a developer

Building a city like a developer

By | Blog

With the release of Access Pro, I once again received a lot of questions around how Cint can keep up with releasing new products and features this frequently on a platform (OpinionHUB) that has been evolving for more than a decade now. As always there is not a ‘secret sauce’ explanation, but after watching ‘The Matrix’ again I have just the metaphor that will give an idea of what we do to make this work.

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