Press Release
STOCKHOLM – 19 January 2022 – Following the completion of the Lucid transaction, Cint is excited to bring together the people, products, and long-standing industry relationships of both companies. Current and future customers of Cint, a global leader in technology-enabled insights, and Lucid, a leading research technology (ResTech) platform that provides programmatic access to first-party data, will have access to a global audience of people’s opinions through a leading global consumer network for digital market research. As integration efforts begin, Cint has also announced the new executive team.
Bringing more than 30 years of experience to the team, the technology and product organizations will now be led by former Lucid executives, Rick Pittenger, who has joined as CTO, and Bridget Bidlack, the new Chief Product Officer. Additionally, Jake Wolff, former Chief Commercial Officer is now the Chief Revenue Officer, and JD Deitch has transitioned from COO to head up the integration as Chief Integration Officer. Andy Ellis, former CRO of Lucid, will lead operations as the new COO and Felicia Winberg will serve as General Counsel. Tom Buehlmann, Joakim Andersson and Marie-Louise Howett will continue in their current roles as CEO, CFO and Chief Human Resources Officer, respectively. More information on the new executive team can be found here.
“Advancements in technology and the acceleration of digital transformation have pushed more businesses to embrace new ways of collecting the insights and information they need to be successful. The combined leadership team further strengthens our ability to offer solutions that make it easier, faster, and more cost-efficient for anyone to access consumer sentiments and opinions.
Cint and Lucid have long held a similar vision for the future of market research, and combining our talented teams, industry-leading products and the scale of our combined global audiences, we will help to satisfy the industry’s growing demands for high-quality insights for any need. Ultimately, this will allow us to deliver unprecedented value to our customers.”
Tom Buehlmann, CEO of Cint
The technical expertise and industry experience of the new and existing executive team will help guide integration efforts, with a specific focus on knowledge sharing and blending of skill-sets across the teams to unite them. Once complete, customers can expect an enhanced product suite that will streamline processes, speed up project delivery time, and add even more advanced automation capabilities; truly transforming the way people think about and execute insights projects while maintaining the attention and service they are used to.
“From introducing the first programmatic marketplace and innovating media measurement, to building an insights automation platform with access to millions of high-quality and engaged respondents, it’s clear Cint and Lucid have both made a lasting impact on the market research industry,” said Patrick Comer, Founder and CEO of Lucid, and Chairman-Elect of Cint. “Turning that vision into a reality requires passionate, talented and committed people, and now the hard work continues as we move into this new stage. The knowledge and expertise of the newly combined team undoubtedly represent the perfect union for driving continued innovation and growth in market research and beyond.”
Advances in technology and continued uncertainty with regards to the pandemic, alongside changing privacy regulations, have made access to market research and accurate insights ever more important for decision-makers. Over the last decade, Cint and Lucid have accelerated growth in market research with the solutions they brought to market, and the now combined platform will provide customers with access to the world’s largest consumer network for digital market research, superior sample automation capabilities, market-leading media measurement tools, and a complete bid-to-bill enterprise transformation solution.
While integration is underway, current Cint and Lucid customers will have uninterrupted access to platforms and services.
Media Contact
Shawn Cabral, Global Director of Marketing at Cint, press@cint.com
About Cint
Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. Cint has the world’s largest consumer network for digital survey-based research, made up of 145 million engaged respondents across more than 130 countries. More than 3,000 insights-driven companies – including SurveyMonkey, Zappi, Kantar and GfK – use Cint to accelerate how they gather consumer insights and supercharge business growth. Cint Group AB (publ), listed on Nasdaq Stockholm, has a rapidly growing team across 14 global offices, including Stockholm, London, New York, Singapore, Tokyo and Sydney. www.cint.com
About Lucid (A Cint Group Company)
Lucid is a research technology (ResTech) platform that provides programmatic access to first-party data. With respondents in more than 100 countries, Lucid enables anyone, in any industry, to survey online audiences and get the answers they need. These answers reveal the sentiments, motivations, and behaviors of target demographics – data that can be used to build business strategies, measure the impact of digital advertising, publish research, and more. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, Europe, and Asia. www.luc.id
