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Partnerships prove a key theme for the next phase of evolution in MR

Partnerships prove a key theme for the next phase of evolution in MR

This year seems to be flying by, and already we are looking forward to and planning for 2015. The MR industry has undergone a dramatic overhaul in recent times, and this year is no exception with a real shift in market research industry players coming together to integrate technology capabilities and functionalities to meet the requirements of the end user….
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City Of Nice, France

What inspires in the south of France?

Having visited the recent Esomar conference in Nice, I couldn’t help but notice how very well attended it was – a result I’m sure could be attributed to the location of the event. For who doesn’t love the south of France?…
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Multiple factors fuelling change in Japanese MR industry sparks further growth V1 updated by Soji

Multiple factors fuelling change in Japanese MR industry

The market research landscape in Japan has evolved considerably over the last two years. Despite the fact that the industry has always placed an importance on quality within data collection, there now appears to be more of a shift towards taking back the reigns when it comes to control over processes and methodologies….
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The-importance-of-partnerships

The importance of partnerships

Business partnerships can be hugely beneficial to the parties involved, and thanks to the current state of play in the market research (MR) industry, these unions are becoming even more prevalent. However the partnerships that tend to be the most effective are those where each partner brings something unique and of real value, perceived and in practice. More on that in a moment……
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7 reasons why you should understand your audience better

7 reasons why you should understand your audience better

I’ve recently attended and presented at several publisher conferences during the course of this year.

It’s interesting to see that more and more traditional publishers are finding ways to re-invent themselves and build a sizeable digital revenue stream sometime even surpassing the print advertising revenue….
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Kicking off at two great shows

Kicking off at two great shows

Football fever may be wavering in some countries – especially for those whose teams have already bowed out – but for others, the dream of their home nation holding that famous cup aloft is still very much alive. Thanks to the games and some of the outstanding goals of this year’s tournament, the world’s interest and imagination has truly been captured….
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Marking the beginning of a brand new era

As a business, Cint has never been in a better position than it is today.

From founding this company many years ago alongside a four-strong team, I stand proud today whilst looking back at what has been achieved….
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The traditional summer ‘wind down’ need not affect operations

The traditional summer ‘wind down’ need not affect operations

For those of us in the Northern hemisphere, summer is just around the corner. You may have thoughts of putting business aside to make room for lazy days in the sun. The industry shuts down anyway as everyone is taking holiday, right? Regarding the sidelining of business – think again. Regarding the lazy days in the sun – keep that thought. Access doesn’t go on holiday….
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