Keeping panelists happy

Demonstrating commitment to enhancing panelist experience

Panelist experience is an issue that is, and should continue to be, high on the agenda of MR players. The industry relies on sample supply, and with an increasing number of channels to turn consumers’ heads, retaining and engaging survey panel participants is an ongoing challenge.

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The growing role of IoT in market research

The growing role of IoT in market research

The recent news that IBM has committed to a major investment in establishing an Internet of Things (IoT) unit is indicative of the growing importance of mobile devices in data collection and analytics – something we’ve long believed will be the future.

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Managing Change

Managing change in a digital world

In my recent experience, while talking to potential partners in multiple regions and industries, it strikes me that the biggest hindrance to innovation is the fear of change. Introducing new ideas in a company and getting them prioritized internally seems like the hardest thing in the world.

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Why Automate

Why automate?

As a relative newcomer to the market research arena, I wanted to offer my initial views of the industry with a set of technology glasses on.

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The growing role of polls in politics

The growing role of polls in politics

Politics remains high on the agenda as election fever continues to gather pace. The recent budget has contributed further focus and interest on the subject and rarely a day goes by without results from yet another public opinion poll appearing in the media.

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Building a city like a developer

Building a city like a developer

With the release of Access Pro, I once again received a lot of questions around how Cint can keep up with releasing new products and features this frequently on a platform (OpinionHUB) that has been evolving for more than a decade now. As always there is not a ‘secret sauce’ explanation, but after watching ‘The Matrix’ again I have just the metaphor that will give an idea of what we do to make this work.

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