Panelist experience is an issue that is, and should continue to be, high on the agenda of MR players. The industry relies on sample supply, and with an increasing number of channels to turn consumers’ heads, retaining and engaging survey panel participants is an ongoing challenge.
Marketers and brands are constantly looking to respond to what they believe the consumer is looking for. However, many of the tactics employed to interpret consumer demand focus on the ‘how’ but not the ‘why’.
The recent news that IBM has committed to a major investment in establishing an Internet of Things (IoT) unit is indicative of the growing importance of mobile devices in data collection and analytics – something we’ve long believed will be the future.
In my recent experience, while talking to potential partners in multiple regions and industries, it strikes me that the biggest hindrance to innovation is the fear of change. Introducing new ideas in a company and getting them prioritized internally seems like the hardest thing in the world.
Politics remains high on the agenda as election fever continues to gather pace. The recent budget has contributed further focus and interest on the subject and rarely a day goes by without results from yet another public opinion poll appearing in the media.
As we strive to grow our OpinionHUB marketplace and increase our panel intake through partnerships, another key area for us is the not-for-profit arena.
With the release of Access Pro, I once again received a lot of questions around how Cint can keep up with releasing new products and features this frequently on a platform (OpinionHUB) that has been evolving for more than a decade now. As always there is not a ‘secret sauce’ explanation, but after watching ‘The Matrix’ again I have just the metaphor that will give an idea of what we do to make this work.