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The-importance-of-partnerships

The importance of partnerships

Business partnerships can be hugely beneficial to the parties involved, and thanks to the current state of play in the market research (MR) industry, these unions are becoming even more prevalent. However the partnerships that tend to be the most effective are those where each partner brings something unique and of real value, perceived and in practice. More on that in a moment……
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7 reasons why you should understand your audience better

7 reasons why you should understand your audience better

I’ve recently attended and presented at several publisher conferences during the course of this year.

It’s interesting to see that more and more traditional publishers are finding ways to re-invent themselves and build a sizeable digital revenue stream sometime even surpassing the print advertising revenue….
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Kicking off at two great shows

Kicking off at two great shows

Football fever may be wavering in some countries – especially for those whose teams have already bowed out – but for others, the dream of their home nation holding that famous cup aloft is still very much alive. Thanks to the games and some of the outstanding goals of this year’s tournament, the world’s interest and imagination has truly been captured….
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Marking the beginning of a brand new era

As a business, Cint has never been in a better position than it is today.

From founding this company many years ago alongside a four-strong team, I stand proud today whilst looking back at what has been achieved….
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The traditional summer ‘wind down’ need not affect operations

The traditional summer ‘wind down’ need not affect operations

For those of us in the Northern hemisphere, summer is just around the corner. You may have thoughts of putting business aside to make room for lazy days in the sun. The industry shuts down anyway as everyone is taking holiday, right? Regarding the sidelining of business – think again. Regarding the lazy days in the sun – keep that thought. Access doesn’t go on holiday….
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Driving the industry forward with the right tools

Driving the industry forward with the right tools

Having a great general interest in technology, I’m also a big fan of Formula 1 car racing. After watching the first couple of races on TV this season, I found myself comparing it to the world of online market research, in which I work. F1 is the pinnacle of motorsports with all the best drivers of the world, but it’s also a very technology dependent sport, where a driver only has a chance of winning if he or she is driving for one of the better teams….
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Making-good-progress-in-2014

Making good progress in 2014

As we near the end of Q1 with a clear set of goals paving the way for 2014, we’re feeling pleased about our progress on some of the key deliverables for this year….
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