Customer Stories
Media Measurement
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The Ad Council uses Lucid Impact Measurement to gauge vaccine hesitancy among US audiences
The Ad Council leveraged insights from Lucid Impact Measurement to uncover which set of creative messages had the biggest impact on a vaccine hesitant audience.
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Nextdoor and Lucid partner to deliver meaningful brand lift insights
Nextdoor partnered with Lucid (a Cint Group company) to measure the effectiveness of their customers’ advertising on the platform.
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Holler uses Lucid Impact Measurement to measure awareness of branded media n mobile payment app
Impact Measurement has been a key factor in Holler identifying some key first-party metrics – specifically, a “share” metric – within the mobile payment app. Using these new data points has informed Holler’s strategy.
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Wunderkind uses Lucid Impact Measurement to measure brand lift for oral care brand
Using Impact Measurement, Wunderkind measured digital campaign success and optimised media performance (as well as cost) in real-time.
