Cubery recently posted an analysis of a somewhat controversial ad by fast-food giant, Burger King. In the :45 spot, the decline of Whopper over the course of 34 days was shown in time-lapse video.
As the largest of the industry’s sample exchanges, we have the enviable position of being able to witness the ebb and flow of market research supply and demand.
The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.
Change is about all we can depend on right now. Hour to hour, minute to minute, change is happening faster than we’ve ever seen before. Consumers are shifting behaviour at record speed.
The now economy and consumer technology advances which allow a “faster-than-light” value chain are just a couple of things driving the need for speed across all industries. Market research is no exception.
Never before has the catchphrase “Keep Calm & Carry On” held more meaning. The Insights Association’s most recent article by the organisation’s CEO, Melanie Courtright, provides guidance for the market research industry, encouraging us to find a way forward in a time of disruption and change.
The highlight of our time at Quirk’s Brooklyn was showing off our new brand, colours and graphics in our booth. We received continued positive feedback from attendees on the look and feel, along with our new message about helping the digital transformation of the industry.
As the world begins to truly confront the magnitude of the Coronavirus pandemic, perhaps the one thing we can be sure of is that the lives of millions — perhaps even billions—of people will be disrupted.
Many companies are now facing a situation in which employees will potentially be working from home if they aren’t already. Remote management is hard at any given time but especially when we have potential situations like COVID-19 causing panic, uncertainty and disruption to our personal and professional lives.
With us for one year, Katelyn Hertel serves as Cint’s Program Lead (Data and Reporting) for Global Operations. Prior to this role, she was part of the partner success management team. We asked her a few questions...
With us for just over two weeks, Helene is still getting to know the people and goals of our growing business and where she can best apply her depth of experience in the tech world. Read on below to get to know her a bit better!
Some of our core values as a company include accountability, collaboration and innovation. Intrinsic in these values is a commitment to social causes, such as diversity and well-being.
We’re coming up fast on our second Quirk’s Event of the year, this time in Brooklyn. We had a great time in London and are expecting to connect with even more people in the industry...
Our team spent two days at the “place to be” in the market research industry last week when we attended Quirk’s first event of the year in London.
SampleCon was a special event for us this year, as we launched our new global brand on day one of the conference. Attendees were the first to see our new logo on their conference bags, our website went live and a press release announcing our bold, new look went out around the world.
Cint will be at Quirk's London and we're presenting a talk called "value, quality, speed: The automation trifecta". We look forward to seeing our colleagues and peers at the conference!
A staple in our conference line-up each year, Affiliate Summit West is one of the leading performance marketing events in the world, attracting 6,000 attendees from the industry. Our Americas supply team joined together...
Have you heard the news? Our new brand launched today, illustrating our commitment to innovation and our promise to accelerate digital transformation in the market research industry.
We unveil some big news in Atlanta as we join our colleagues to share perspectives on market research industry issues, challenges, trends and successes
Cint's COO JD Deitch writes for Greenbook about how we all need to work together to set the market research industry up for success.
Helping companies build better products and services is at the forefront of our priorities. That’s why customer support has always been paramount...
Cint’s Oscar Carlsson writes about challenges surrounding data quality that the market research industry continues to face in his latest article for Greenbook.
Real-time insights tools, connected with pre-profiled community databases, have been key in rising to the challenge of measurable return on investment.
If there’s one thing market researchers can all agree on it is that quality data is the primary goal. Here are a few "buyer's tips" to help guide us to our objective.
As digital approaches become our new reality when it comes to all forms of marketing, including market research, it’s important to keep an eye on trends.
We join with P2Sample, expanding our audience reach and tapping into powerful programmatic capabilities
Cint, the technology platform that accelerates insight gathering in marketing research, today announces that it has come together with programmatic sample company, P2Sample.
Want dependability in execution? Here are some of the topics that sample buyers should explore with their suppliers to ensure that goals will be met.
With the right mix of technology and human intuition, brands can uncover insights quickly; share those insights with the right people; and accomplish more.
Our automated solution for panel management and fieldwork allows companies to gather insights faster, cost-effectively and at scale to power market research innovations.
Automation in the market research industry can help us achieve faster and more accurate results, plus turn consumer data into valuable insights.