Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Why smarter measurement is the key to maximizing ad spend
10 min read
Read how leaders at Advertising Week New York mapped out the path to maximizing every ad dollar in 2025.
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New documentary “The Answer Engine” unpacks the story of Cint
2 min read
A new short-form documentary explores how our research technology is transforming how organizations gather insights from real people.
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Discussing data quality at ESOMAR Congress 2025
7 min read
Get the low down on what Cint CEO Patrick Comer and VP of Trust and Safety Jimmy Snyder had to say about combating fraud while protecting the respondent experience.
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How to get high-quality survey responses
2 min read
Want to know more about getting hold of high-quality survey responses? We’ve got you covered.
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What is brand lift and how can I optimize it?
5 min read
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the…
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What are consumer insights?
4 min read
Get to grips with what consumer insights are, how they’re gathered, and how they can be used in market research and media measurement.
