Cint launches new initiative to strengthen customer service and drive client growth by forming Customer Success teams across the world.

Cint’s Richard Thornton reflects on his move to San Francisco and his efforts to start up Cint’s expanding offerings into AdTech and MarTech

As 2016 draws to a close and 2017 waits eagerly in the wings, it is natural to reflect the milestones accomplished.

The speed at which brands have to react to consumer opinions is faster than ever! Today is about real-time INSIGHT Tomorrow is about real time FORESIGHT.

2015 was a pivotal year for data-driven marketing with a rise in mobile and cross-device targeting of consumers. 2016 continues this trend but adds more.

How linking behavioural, profiling, reported and predictive data will determine the rise of the next top advertising and data player.

Pondering the latest GRIT report findings and celebrating a debut entry into the ‘Top 50 Most Innovative Suppliers’ list.

Making real-time behavioral data and profiling data the next building block of online advertising intelligence.

How does the east and west compare when looking at society, technology, data and the way we collect it?

Panelist engagement and satisfaction, mobile survey compatibility, what does the latest Research Industry Trends Report tell us about the market research world.

Nordic Capital acquires Cint, so what is next? – A guest post by Fredrik Näslund

How does usability testing influence the way we create software and why should it be a building block of any development process?

Strong sales people do their homework first and only then reach out to leads that matter, making every “bullet” count.

Transactional, behavioural and demographical data will be the key for creating better storytelling and a more complete understanding of consumers.

Microsoft is entering the data collection and insights landscape. What does this mean for the research industry?

A new breed of MR clients are emerging. What are they looking for? And what can they do to benefit from the latest research technology?

How is automation helping the market research industry? Which are these technologies and what is next?

With pricing being the dominating factor in the research industry how seriously is quality affected?

Panelist experience is an issue that is, and should continue to be, high on the agenda of MR players. The industry relies on sample supply, and with an increasing number of channels to turn consumers’ heads, retaining and engaging survey panel participants is an ongoing challenge.

The recent news that IBM has committed to a major investment in establishing an Internet of Things (IoT) unit is indicative of the growing importance of mobile devices in data collection and analytics - something we’ve long believed will be the future.

In my recent experience, while talking to potential partners in multiple regions and industries, it strikes me that the biggest hindrance to innovation is the fear of change. Introducing new ideas in a company and getting them prioritized internally seems like the hardest thing in the world.

When running an exchange you normally don’t want to see a price compression on the assets you trade, but as we all know a lower price (usually) means a larger market.

In a world that is increasingly becoming more forward-leaning than ever, it feels a bit awkward looking back on things.

As a relative newcomer to the market research arena, I wanted to offer my initial views of the industry with a set of technology glasses on.

Politics remains high on the agenda as election fever continues to gather pace. The recent budget has contributed further focus and interest on the subject and rarely a day goes by without results from yet another public opinion poll appearing in the media.

As we strive to grow our OpinionHUB marketplace and increase our panel intake through partnerships, another key area for us is the not-for-profit arena.

With the release of Access Pro, I once again received a lot of questions around how Cint can keep up with releasing new products and features this frequently on a platform (OpinionHUB) that has been evolving for more than a decade now. As always there is not a ‘secret sauce’ explanation, but after watching ‘The Matrix’ again I have just the metaphor that will give an idea of what we do to make this work.

This year seems to be flying by, and already we are looking forward to and planning for 2015.

With one third of our daily video consumption coming from streaming what does the future look like for the TV as we know it?

As a frequent traveler, I have been thinking lately about the drastic changes that have taken place over the last ten years in the process of going from one country to another.

Having visited the recent Esomar conference in Nice, I couldn’t help but notice how very well attended it was – a result I’m sure could be attributed to the location of the event. For who doesn’t love the south of France?

The market research landscape in Japan has evolved considerably over the last two years.

Business partnerships can be hugely beneficial to the parties involved, and thanks to the current state of play in the market research (MR) industry, these unions are becoming even more prevalent.

I’ve recently attended and presented at several publisher conferences during the course of this year.

Football fever may be wavering in some countries – especially for those whose teams have already bowed out – but for others, the dream of their home nation holding that famous cup aloft is still very much alive.

As a business, Cint has never been in a better position than it is today.

For those of us in the Northern hemisphere, summer is just around the corner. You may have thoughts of putting business aside to make room for lazy days in the sun.

With stories of UK political parties fighting to gain votes in the run up to elections, and global news events, such as the Ukraine crisis, continuing to dominate our news feeds; public opinion has, more than ever, become vital to news stories.

Whilst changes in the market research landscape have created new challenges for various industry leaders, the technology-focused solutions having emerged as a result have unlocked new opportunities; those that have chosen to embrace these methods will be the survivors of this sea of change.

Having a great general interest in technology, I’m also a big fan of Formula 1 car racing. After watching the first couple of races on TV this season, I found myself comparing it to the world of online market research, in which I work.

As we near the end of Q1 with a clear set of goals paving the way for 2014, we’re feeling pleased about our progress on some of the key deliverables for this year.

The need for market research tools continues to grow as an increasing number of companies and organisations turn to market insights for valuable information that can help them identify demands, tailor offerings to satisfy these demands, and create successful campaigns that generate a return on investment.