Blog

Common mistakes with media measurement – and how to avoid them

When measuring ad campaigns, it's important to be aware of common pitfalls that can affect your advertising goals - especially if you want real-time campaign results.

Growing awareness of the Women’s Euros creates new opportunities for brand sponsorship

After England’s win over Germany, the value of sponsoring women’s football has changed in a monumental way.

Nextdoor and Lucid partner to deliver meaningful brand lift insights

Nextdoor partnered with Lucid (a Cint Group company) to measure the effectiveness of their customers’ advertising on the platform.

Cint is the political research partner you’ve been looking for

Cint is powering political research and ad campaign measurement in more ways than you may think.

Cint elect Tina Daniels and Liselotte Engstam to its board of directors

The two new members add 40+ years of combined of technology and startup experience to the company.

Sample blending: how to ensure high-quality data and reduce bias

Using sample from multiple sources broadens your reach while collecting survey data. Find out more about how you can apply blending to your research projects.

Using both qualitative and quantitative approaches in your research

Both qualitative and quantitative data are indispensable. Our platform enables quantitative research via online surveys – which can be useful for augmenting qualitative research.

Survey design mistakes that can ruin respondent experience

Poor survey design is the most likely culprit attributed to high survey drop rates. Respondent experience is a big deal, and it can impact your research in a number of ways.

Why is it so important to measure your ad campaigns?

Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry campaigns don’t always have the results you and your team may expect.

Using Surveys as a Creative Way to Engage Loyalty Program Members

In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and keep them engaged with their brand. Online surveys have quickly become a popular solution to this challenge.

The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives

In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days – often at the drop of a dime.

What is the difference between a brand tracker and brand lift study?

Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.

How to Apply First-party Data to a Marketing Strategy

For most marketers, it should be no surprise to learn that the way we use data can make or break our marketing efforts. First-party data can help you learn valuable nuggets about your target audience and easily apply it to your marketing strategy. Having a strong understanding of your audience is likely to result in a more thoughtful, successful marketing campaign. First-party data empowers you to plan, execute, and measure the success of your marketing efforts more effectively.

How to Do Market Research for CPG Companies

Companies operating in the consumer packaged goods (CPG) industry face an ever-changing marketplace. Consumer attitudes shift, lifestyles evolve and you need marketing strategies that keep pace. Market research will help you do just that.

Getting the Most Effective Market Research for Consulting Firms

Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.

How to Run More Effective Multi-market Studies

Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.

Lower interview lengths aren’t just good for everyone – they’re GREAT!

Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.

As online survey respondents change, researchers must adapt

Research conducted by Lucid (a Cint Group company), Dynata, Kantar and Toluna in conjunction with the MRS shows that the makeup and attitudes of survey respondents are continuing to change year over year.

How ResTech Enables Data-driven Knowledge without Sacrificing Privacy

As we learn more about how powerful “big data” has become, the need for enhanced data privacy is growing rapidly. However, advertisers, researchers and others who rely on understanding specific online audiences find themselves in a conundrum: how can we study the opinions, sentiments and behaviors of people without sacrificing their privacy?

10 B2C Marketing Secrets Your B2B Company Can Steal

Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?

What Is CTV and Linear TV Advertising?

If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.

How to Monetize an App

Imagining and creating a successful mobile app is only the first step. Next, you should be considering how you’ll make money using your new application.

ResTech and Beyond: The Continued Expansion of Our Industry Landscape

The second version of the ResTech landscape is finally complete. When we launched the first iteration of the scape, we couldn’t have imagined the attention it would receive and the collaboration it would generate.

How to Improve Marketing ROI

When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.

Advantages of Surveys for Small Businesses

Marketing is built on the opinion of the masses. Without the public’s approval and buy-in, getting a concept or product off the ground is nearly impossible.

Transitioning into a Management Position

Moving from individual contributor to a manager is no small shift. You’ve come this far in your career. You’re a recognized expert in your organization. Now, you’re embarking on something new, something exciting and, perhaps, a bit scary

Sampling in the Digital Age

For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.

Super Bowl 2018: The Advertising Winners and Losers

The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.

Improve Your Research Quality With Red Herring Questions

Do you ever wonder how great research comes together? Without quality sample, decisions made all around us by Fortune 500 companies, financial institutions, universities, and more could be bad decisions. High-quality sample allows businesses to make the best decisions possible for their customers, their investors, and their bottom line.

5 Critical Lessons to Learn from Your Survey Drop Rate

Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).

Survey vs. Questionnaire: Is There a Difference?

Though many individuals use the terms “survey” and “questionnaire” interchangeably, they do not refer to the same concept. There are many similarities between surveys and questionnaires, which is why so many people — even researchers — often confuse the two.

How to Create a Survey Questionnaire That Gets Great Responses

Did you know survey questionnaire design can significantly impact the quality of your results? Surveys can clue you into respondents’ opinions, experiences and much more – but that can only happen if the survey questions support the goal.

What Is Market Research For Advertising?

Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.

How to Measure Advertising Effectiveness

Advertising is one of the main ways companies generate business. An effective advertising campaign can attract new customers, improve brand perception and increase sales. Measuring advertising effectiveness helps you understand the impact and reach of your campaign, allowing you to find the optimal amount of exposure and determine what is and isn’t working about your advertising strategies.

What Is a Questionnaire and How Is It Used in Research?

The importance of questionnaires in research is immense, helping researchers gain relevant information quickly and effectively. Before creating a questionnaire for your study, you should first understand the meaning of questionnaires and the advantages and disadvantages of using them.

How Survey Incentives Can Increase Participation

Research has shown that offering survey incentives increases responses. Discover survey incentive ideas to get you started down the road of improving survey response rate.

Data cleaning: how it works and why you should do it

Of course, the first step to fielding an effective study is building a well-designed survey – but it doesn’t end there. What’s next? Data cleaning!

Political agency measures campaign effectiveness to learn voters’ attitudes about presidential candidate

A presidential candidate needed help reach the right voters with the correct message. Lucid Impact Measurement showed that their efforts were skewing the campaign to a positive voter intent.

How can survey-based research help a business expand internationally?

Expanding your business into another country can be a great way to boost your audience and revenue.

Why Market Research Is Important

We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.

Better late than never, linear TV arrives in cross-platform measurement

The industry is raising the bar for linear TV measurement solutions. To meet this challenge, our attitudinal measurement product delivers precise, actionable data for marketers.

Survey translation in market research: is it necessary?

It’s a question we hear all the time: “Do I really need to translate my international surveys?”

Retailers have a key role to play when it comes to removing barriers to sustainability

Will sustainability take a back seat as the cost of living crisis bites? Cint powers the Catalyst program, which has found that retailers have a key role to play when it comes to the discovery of sustainable goods.

Cint powers investigation into the global consumer response to supply chain issues

Never has the volatility of global supply chains been more apparent than it is now. And so, our market research automation platform helped to investigate consumer response to out-of-stock issues.

Cost of living crisis becomes the most pressing global issue

Consumer opinion captured through the Catalyst program, which tracks social and environmental concerns via Cint’s consumer network for digital market research, has found that while anxiety over Covid is falling, it is being replaced by mounting concern around the cost of living.

How do loyalty programs make money?

Loyalty programs are an excellent way to gain repeat customers and better understand their purchase habits and brand affinity.

How surveys can help find your niche audience

Whether you’re growing your business or developing a marketing plan, knowing your target audience leads to greater success. However, finding the right audience can be challenging.

#WeareCint: Getting to Know the Faces of Cint: Neil Peggs

This month we’re shining the spotlight on Neil Peggs, who recently joined our team as a Senior Commercial Analyst, based in the UK’s South Coast.

How to weight data in survey sampling

Survey sample groups should represent the intended population as accurately as possible. Here's what you need to know about weighting.

What are open-ended questions?

In market research, open-ended can be a valuable tool when they are used correctly. Read more to learn how to apply open-ended questions.

Different methods of survey sampling

Determining your sampling method is one of the most crucial steps of conducting research. Learn about the specific types of sampling to help you with your next survey.

Cint explores global views on “Convenience versus Fatigue in a Digital World”

Cint recently used the power of its Insights Exchange to explore a topic that's affecting everyone around the globe: balancing the convenience of online activities with overall online fatigue.

Cint Announces New Executive Leadership Team Following Completion of Lucid Deal

Following the completion of the Lucid transaction, Cint is excited to bring together the people, products, and long-standing industry relationships of both companies.

Types of bias in market research

Biases are everywhere. In the field of market research, bias can have consequences for researchers and consumers alike.

We write for Greenbook about boosting efficiency by bridging the automation gap

With market research processes speeding up all the time, the pressure on insights professionals is increasingly acute.

Cint weighs in: what does 2022 hold for the consumer insights industry?

This is the time of year when the market research industry looks into its ‘crystal ball’ to see which trends, technologies, opportunities and challenges the coming year looks set to have in store.

Cinters support Movember to raise awareness of men’s health issues

Around the world, we saw a lot more facial hair last month as men grew their moustaches in support of “Movember”, a movement that aims to reduce the number of men who die prematurely.

#WeareCint: Getting to Know the Faces of Cint: Sagar Sharma

This month we’re shining the spotlight on India, featuring Sagar Sharma from the operations team – a long-distance motorcycling enthusiast who started out as a freelance market research interviewer.

Cint and Zappi win I-COM Award for their cookie-less digital advertising measurement solution

We are thrilled to announce that we have won, along with our partners at Zappi, the 2021 I-COM Data Creativity Awards in the Programmatic Category for our nomination called “Connect by Cint powers Zappi Ad Pulse”.

Cint and StatSocial connect data for highly targeted market research audiences

Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.

Cint releases paper on how connected data can boost consumer understanding

How can you gain holistic consumer understanding in today’s ecosystem? Connected data! With data coming in from so many directions, this concept can be a steep proposition for some.

How Cint became the market research data collection “backbone” for Amplified Intelligence

We sat down with the Amplified Intellegence's CEO and Founder, Karen Nelson-Field, Ph.D. to chat with her about how they are working with Cint to help drive innovation and quality, while also meeting demands for efficiency and speed.

Cint saves researchers at the world’s premier technology company time and money

When one of the world’s most recognizable technology companies was seeking a better way to quickly and cost-effectively understand its diverse global audiences, it knew it needed a streamlined way to conduct critical market research projects.

Cint’s platform helps Villa Maria Winery find the perfect name for its new organic wines

The organic wine market is on the rise around the world, gaining market share and growing by 257% over the last ten years.

What Is product research?

Having a great idea is just the first step in creating a new product — you also need to determine if customers will want to buy it.

We write for Greenbook on automating the data collection process

Earlier this year, we released an in-depth white paper “Transforming data collection without paralysing your insights business,” which covered critical considerations for successful insights automation.

How to improve gender inclusivity for survey participants in market research

Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?

What Is a brand lift study?

Brand lift studies help you measure the impact of your advertising and marketing efforts. There are many ways to measure brand lift and identify successful elements of your campaigns.

#WeareCint: Getting to Know the Faces of Cint: Angie Shin

This month we’re shining the spotlight on Tokyo, featuring our newly promoted Senior Customer Success Executive, Angie Shin, who has been with Cint for about four and a half years and dreams of The Cliffs of Moher on the west coast of Ireland.

NPD Group leverages Cint to accelerate business process efficiencies

Global data and analytics company uses the Cint platform to adopt a streamlined approach to sample operations and data collection

SampleCon 2021: The Consumer Insights Industry, Together Again

The market research sample industry’s first large in-person event in months, SampleCon 2021 hit it out of the park with a fantastic location in sunny California and a great venue with many outdoor spaces for meetings and activities.

Accommodating for changes in online survey supply and demand

Recent trends and marketplace dynamics have shown us that short and sweet are not just desirable, but rather have become increasingly essential.

Pick My Postcode excels with low reconciliation rates and high user engagement

As a supplier, Pick My Postcode excels with low reconciliation rates and high user engagement. Read the case study to learn more!

Generating efficiencies across the sample supply chain with Cint’s SaaS platform and Insight Exchange

The move toward a programmatic approach to sampling can feel overwhelming. But it is possible to optimise data collection supply and operations in order to facilitate faster delivery of insights and analytics, while reducing costs at the same time.

GRIT Forum 2021: Positive outcomes for the changing insights landscape

Every few months, the market research and insights industry professionals wait for the release of the latest Greenbook GRIT report, which keeps its finger on the pulse of what’s going on in our dynamic space.

Generate New Revenue as a Survey Sample Supplier

Learn how we empower online platforms to engage their audience and grow new lines of revenue with online surveys.

OECD taps into the Cint platform for critical data on career guidance

If you want all the latest data and content about a huge number of topics and themes from around the world, then the online OECD iLibrary of the Organisation for Economic Cooperation and Development (OECD) is the place to look.

Using rating questions vs. ranking questions in a survey

When creating a survey, you might find yourself choosing to include rating and ranking questions. Both question types offer valuable and powerful feedback.

Hard lessons in digital transformation: what insight companies can learn from other industries

How does a fifteen-year-old major digital transformation at the world’s biggest publisher of offline magazines, Time, Inc., apply to the market research industry today? Our EVP Greg Dunbar explains how lessons learned can equal successful data collection automation here and in an on-demand ESOMAR webinar.

#WeareCint: Getting to Know the Faces of Cint: Amith Sheopershad

This month we’re shining the spotlight on one of our Business Development Managers for Sub-Saharan Africa, Amith Sheoperhad.

Happy Pride Month: Promoting diversity, equality and inclusion in the market research industry

Diversity in market research sample has come under added scrutiny in the past year, as end-users of insights seek to be more inclusive and unbiased.

Cint acquires GapFish, offering access to premium quality audiences in the DACH region

We kick off the month of June with a big announcement! Yesterday we acquired GapFish, a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.

Upcoming events explore the state of data quality in the consumer insights industry

Improving data quality for better consumer insights is an ongoing conversation in the market research industry.

The rise of DIY market research for accessing more agile consumer insights

While DIY market research was already on the rise pre-pandemic, recent events have catapulted DIY solutions and techniques to new levels.

#WeareCint: Getting to Know the Faces of Cint: Rohit Tiwari

This month we’re shining the spotlight on India, featuring one of our Senior Customer Success Executives, Rohit Tiwari.

Six years later: Cint’s five future-proof panel investments for representativity, diversity and engagement

Exactly six years ago, JD Deitch – now our COO at Cint – wrote an article for Greenbook called The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias.

Why double opt-in panels don’t equal quality data

For some reason, the insights industry continues to believe that double opt-in market research panels will deliver the quantity, quality, and representative data needed for decision making.

Busting myths surrounding programmatic sample and data quality

Programmatic sampling is the automated buying and selling of sample, where sample buyers and sellers meet in a marketplace environment to conduct transactions. In programmatic sampling, APIs are used to connect and match a seller's panel and respondent profiling data against the buyer's survey needs.

#WeareCint: Getting to Know the Faces of Cint: Claudia Buliga

This month’s employee spotlight shines on Claudia Buliga, one of Cint’s Senior Customer Success Executives.

What is concept testing?

Concept testing is the process of finding out how customers feel about your product idea before you launch it. Learn more about it!

Transforming and automating data collection without paralysing your business

Consumer behaviour, global crisis and increased demands for speed have changed the paradox for market research. Research itself must become more granular, personal and sophisticated, delivering robust, quality, actionable insights...

Basics of ResTech: Market Research 101

Learn how market research can provide you with better insight on how to grow your business.

Basics of ResTech: Improving Respondent Experience

Learn more about how to improve respondent experience when conducting online market research.

How can buyers create surveys that optimize customer experience?

Wilson Peters, a Customer Success expert, reviews best practices for optimizing surveys for respondent experience.

Basics of ResTech: The Future of Media Measurement

Learn how our media measurement solutions allow users to measure brand lift and optimize media performance in real-time.

Cint quickly uncovers insights for Naked Wines, making the case for an important business venture

Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.

Upcoming insights events: join Cint in Germany and France, virtually

Next month, our team is joining the insights community online for two of the industry’s leading events: the brand-new Succeet21 conference out of Germany and the Spring Box Event by Le Printemps Des Etudes in France.

Finding hard-to-reach audiences with Cint’s digital insights platform and expertise

Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.

#WeareCint: Getting to Know the Faces of Cint: Zaher Bouzeid

This month, we spoke with Zaher Bouzeid, Cint’s Business Development Manager for the Middle East and North Africa.

What is data processing in research?

Through data processing, companies can make informed decisions by obtaining the most accurate, dependable information.

Equality does not exist without opportunity – Women at Cint speak up for International Women’s Day 2021

To expand on some thoughts for International Women’s Day, we interviewed Cint women working in different roles and different countries around the world.

Cint completes successful IPO, rings the Nasdaq bell and lights up Times Square

Today, we mark a significant milestone in Cint’s 23-year history when we rang the Nasdaq bell and became a public company on the Nasdaq Stockholm stock exchange.

#WeareCint: Getting to Know the Faces of Cint: Erin Klauder

Each month, we have the distinct pleasure of interviewing one of our fantastic employees for our blog.

What types of advertising can be used for a campaign?

A successful advertising campaign spreads the word about your product to attract new business and increase sales.

Cint joins Women in Research panel on “Empowering Belonging”

It is vital to continue advancing the conversation surrounding diversity and inclusion in the consumer insights industry.

Bizrate Rewards automates manual research tasks using Cint’s platform

How can an established consumer research company find more time to focus on strategy and customer communication?

What is DIY survey research?

Though many businesses conduct research through professional agencies, not everyone is aware that there’s another option — do-it-yourself (DIY) market research.

#WeareCint: Getting to Know the Faces of Cint: Ronald Leung

For this month’s employee profile – and our first team member interview of 2021 – we head to Hong Kong to find out more about Ronald Leung, our Vice President of Supply, APAC.

Cubery taps into Cint technology to find impact of Yorkshire Tea’s social video

Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.

Connected data, consumer understanding, and the need for scale, consent and automation

We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.

Market research’s role in the conversation surrounding diversity

Diversity and inclusion are taking centre stage around the world.

Raise a toast! The 2020 Market Research Society Virtual Awards Wrap Up

We joined our friends and colleagues from around the world for a virtual toast at this year’s Market Research Society MRS Awards.

Cint holiday giving supports international mental health care and advocacy

The holidays look a bit different this year for many of us. At Cint, we have decided to forego our usual seasonal activities – like customer gifts, cards and holiday get-togethers – and instead focus our efforts on giving back.

#WeareCint: Getting to Know the Faces of Cint: Glenny Heiner

We love getting a peek behind the scenes with some of our colleagues in our monthly employee profile!

Cint sponsors 2020 MRS Awards with an eye to industry innovation

For the second year in a row, Cint has signed on as Principal Sponsor of the MRS Awards. While this year’s awards may look a bit different than the past, we still believe in the vital importance of supporting programs like this one.

Cint powers Frost and Sullivan market research report on Asia-Pacific consumer behaviour

Frost and Sullivan, a leading market research and growth consulting firm, has recently released its new report “Thriving in a New Norm in Asia-Pacific: Insights and Opportunities.”

Impact of APAC on market research digital transformation

Like the rest of the globe, the APAC region is ripe for change and is driving market research in new directions.

Connected data, digital transformation trends and the market research technology to bring it all together

Earlier this month, our EVP of Enterprise Solutions participated in an insightful panel discussion during the Datamatics online session, “Connected Data for Insights with Impact.”

Education, awareness, advocacy: Cint shares experiences for World Mental Health Day

Cint is committed to creating a culture where everyone can be successful and promises to challenge stereotypes, fight bias, and broaden perspectives through its company policies.

#WeareCint: Getting to Know the Faces of Cint: Atul Hirawadekar

This month, we asked one of our newer team members a few questions to get to know him better.

Digital ad measurement that works, even as Google eliminates third-party cookies

Many digital marketers are scrambling to find a way to operate in what will soon become a cookie-less future.

Upcoming webinar: Connected data for insights with impact

We are pleased to join Datamatics for its upcoming live panel discussion about how connected data is helping global organisations to gain actionable insights at speed.

Market research automation rises in importance: we write for The Research Society

The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.

Cint partners with market research leaders for this week’s “Insighter Conference”

We are pleased to be a partner for AYTM’s new Insighter Conference, a two-day virtual conference for insights industry insiders.

Cint writes about digital transformation for Research Live and the Insights Association

Decades in the industry have shown us one thing is clear: evolution should be norm for the insights industry.

EPIC Conjoint uses Cint’s Buyer API for new confectionary brand research

Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.

On Device Research sees 50% increase in quarterly programmatic revenue with API integration

With an API integration from Lucid (a Cint Group Company), On Device Research has increased revenue every quarter, doubling its number of available survey respondents.

#WeareCint: Getting to Know the Faces of Cint: Peggy Nzoyem

Each month, we have the great pleasure of getting to know a Cint employee just a little better – and share the interview with you.

SurveyMonkey hits it out of the park with Cint’s Buyer API

With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations.

Research the growing Esports audiences with Cint

There’s a powerful, growing group of people around the world playing – and watching – Esports and video games. Cint can help you research them.

EPIC Conjoint uses Cint’s Buyer API for speed, efficiency and growth

Conjoint analysis helps market researchers more deeply understand their customers by gauging how they value specific attributes of a product or service.

What are the benefits of switching from managed services to software for market research?

Learn more about the cost and time saving benefits of switching from managed services to software license.

Cint’s APIs equal speed and efficiency

Speed, quality and incredible value are just some of the benefits you can experience by tapping into Cint’s next generation domain expertise in building hundreds of market research sample automation integrations.

#WeareCint: Getting to Know the Faces of Cint: Lynn Fuentes, CSE

We’ve all gotten a “peek behind the scenes” into the homes and families of some of our colleagues and partners over the past few weeks.

GRIT Top 50 Innovative Companies: One Year of Innovations at Cint

We were honored to be included on the most recent GRIT Top 50 Most Innovative Companies, part of the Greenbook Research Industry Trends (GRIT) Report, touted as the most comprehensive and widely read analysis of the insights industry today.

Just Eat shows that creative remains king with effective yet irreverent Snoop Dogg spot

Despite the fact that Just Eat’s jingle is already thoroughly embedded in the British public’s consciousness, the food delivery brand didn’t rest on its laurels with its latest ad, in which rapper Snoop Dogg serves up a subversive remix.

What is Impact Measurement?

Julia Reuther gives an overview of how Impact Measurement helps advertisers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.

What is quantitative research?

Quantitative research is the most common research framework in the social sciences. Other research frameworks can be subjective, while quantitative research is more objective.

What is survey sampling and how is it used for research?

Survey sampling is a statistical process that involves selecting and surveying individuals from a particular population.

#WeareCint: Getting to know VP of Global Accounts, Kelvin Koh

This month’s employee profile is Kelvin Koh, our VP of Global Accounts, APAC, who has been with Cint for over a year and is based in Singapore.

Cint expands presence in the APAC region with a new office in Singapore

We are pleased to announce that we are expanding our market research technology services to customers and partners in the APAC region with our newly opened Singapore office.

Cint provides global reach for international Advertising Trust Index Report

Syno International and the World Association of News Publishers (WAN-IFRA) recently published a new wave of their Advertising Trust Index Report, powered by Cint.

Something to be Proud of at Cint: Pride.

This year, there are many global issues and challenges overshadowing the usual vibrancy and colour of Pride Month, but it is a celebration that should not be overlooked or forgotten.

Collaboration with Tap Research Delivers Massive Global Growth

When industry-leading mobile data collection and monetization technology company, Tap Research, sought to “tap” into a mobile worldwide audience there were some distinct challenges to overcome.

Cint powers new survey covering U.K. brand positivity during COVID-19

Brands have an important role to play during COVID-19. Not only are they under scrutiny by their audiences, but they can help to guide outcomes as we emerge from crisis.

Research World: Smart guide to changing Tracker Studies

As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.

Creating value for customers through cross-departmental innovation and collaboration

In market research, we can never have access to too much data. That’s why our newly formed operational team came together with the Cint business intelligence team to revamp access to important system data for reporting.

New article in Quirk’s: Smart automation implementation

Our EVP of Enterprise Solutions, Greg Dunbar, writes for Quirk’s about ways that market research can start to meet marketplace demands by implementing automated processes.

Shining a positive light, doing great things during a pandemic

"Great things are done by a series of small things brought together." – Vincent Van Gogh

Research Note #4: Is Respondent Quality Declining During COVID-19?

Every sample supplier says they take steps to ensure quality. What they do varies considerably, however, in both form and substance.

Ghost completes impact quality: we write on fraud for Research Live

In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.

#AskCint: We answered your most pressing market research questions

We're working hard to help our partners and colleagues navigate during uncertain times, offering resources, data and information on the state of the market research industry.

Going online is the path forward for offline survey research

Consumer behaviour is changing, with a clear affinity toward moving transactions online – and this trend is likely to continue for market research.

How Guinness mastered tone of voice with “We’ll March Again” spot during the pandemic

With the COVID-19 outbreak continuing to cause chaos around the world, it’s perhaps no surprise to learn that many marketers are playing safe when it comes to their communications.

Budweiser hits the sweet spot with its #OneTeam ad

Marketers and brands have had to do an about-face on messaging, communications and advertising as the impact of COVID-19 stretches around the globe.

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What does Marmite Peanut Butter tell us about the importance of gauging consumer reaction?

Marmite’s unveiling of Marmite Peanut Butter was sure to make a stir. This is a brand which recognises the importance of audience insights, so its latest move was clearly not just a wild stab in the dark.

#WeAreCint: Getting to Know UK Sales Director, Andy Greenwood

Part of the Cint team for exactly one year, Andy Greenwood is our Sales Director, UK. Normally based in our London office, Andy is currently working from his home – just like the rest of our employees!

Research Note #3: Moving Your Offline and F2F Research to the Internet?

The current COVID-19 crisis has effectively halted in-person research. Whether you’re a client-side researcher who still needs these insights or a market research agency whose business has been curtailed, there are now opportunities to move this work online.

WIRe Webinar this week: Accelerating careers in market research (even in times of crisis)

Many of us are experiencing our day-to-day jobs in wholly different ways right now and, for many, career paths may have been temporarily interrupted or changed.

CINT and McCrindle partner on new Australian COVID-19 report

Australia been dealt some tough blows lately, with the global COVID-19 pandemic coming right on the heels of the nation’s devastating brush fires. McCrindle, an Australian market research and communications company, teamed up with Cint to find out just how Australians were feeling and behaving in light of the latest crisis.

Mouldy Burgers, Brand Impressions and Measuring Marketing Effectiveness

Cubery recently posted an analysis of a somewhat controversial ad by fast-food giant, Burger King. In the :45 spot, the decline of Whopper over the course of 34 days was shown in time-lapse video.

Research Note #2: Is COVID-19 impacting Market Research Supply and Demand

As the largest of the industry’s sample exchanges, we have the enviable position of being able to witness the ebb and flow of market research supply and demand.

Research Note #1: Monitoring changes in Consumer Behaviour due to COVID-19

The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.

In times of adversity, stability in Market Research is vital

Change is about all we can depend on right now. Hour to hour, minute to minute, change is happening faster than we’ve ever seen before. Consumers are shifting behaviour at record speed.

Uncover faster insights through smart automation implementation

The now economy and consumer technology advances which allow a “faster-than-light” value chain are just a couple of things driving the need for speed across all industries. Market research is no exception.

Insights Association addresses market research continuity during COVID-19

Never before has the catchphrase “Keep Calm & Carry On” held more meaning. The Insights Association’s most recent article by the organisation’s CEO, Melanie Courtright, provides guidance for the market research industry, encouraging us to find a way forward in a time of disruption and change.

Thanks for the memories, Quirk’s Brooklyn!

The highlight of our time at Quirk’s Brooklyn was showing off our new brand, colours and graphics in our booth. We received continued positive feedback from attendees on the look and feel, along with our new message about helping the digital transformation of the industry.

Coronavirus Pandemic: Response Rates, Participation, and Measurement in Market Research

As the world begins to truly confront the magnitude of the Coronavirus pandemic, perhaps the one thing we can be sure of is that the lives of millions — perhaps even billions—of people will be disrupted.

Cint’s Indie Blackwell on Best Practices for #WFH (Working From Home)

Many companies are now facing a situation in which employees will potentially be working from home if they aren’t already. Remote management is hard at any given time but especially when we have potential situations like COVID-19 causing panic, uncertainty and disruption to our personal and professional lives.

#WeAreCint: Getting to know Program Lead Katelyn Hertel

With us for one year, Katelyn Hertel serves as Cint’s Program Lead (Data and Reporting) for Global Operations. Prior to this role, she was part of the partner success management team. We asked her a few questions...

#WeAreCint: Meet our new Chief Technology Officer, Helene Westerlund

With us for just over two weeks, Helene is still getting to know the people and goals of our growing business and where she can best apply her depth of experience in the tech world. Read on below to get to know her a bit better!

Accelerating diversity for International Women’s Day 2020

Some of our core values as a company include accountability, collaboration and innovation. Intrinsic in these values is a commitment to social causes, such as diversity and well-being.

No Sleep Till Brooklyn: Quirk’s Event is Coming Up

We’re coming up fast on our second Quirk’s Event of the year, this time in Brooklyn. We had a great time in London and are expecting to connect with even more people in the industry...

The Quirk’s Event was the “Place to Be” Last Week in London

Our team spent two days at the “place to be” in the market research industry last week when we attended Quirk’s first event of the year in London.

SampleCon 2020: Brand Launch, Networking and Quality Discussions

SampleCon was a special event for us this year, as we launched our new global brand on day one of the conference. Attendees were the first to see our new logo on their conference bags, our website went live and a press release announcing our bold, new look went out around the world.

How can automation take your business to the next level? We will tell you at Quirks London