Transactional, behavioural and demographical data will be the key for creating better storytelling and a more complete understanding of consumers.
Microsoft is entering the data collection and insights landscape. What does this mean for the research industry?
Panelist experience is an issue that is, and should continue to be, high on the agenda of MR players. The industry relies on sample supply, and with an increasing number of channels to turn consumers’ heads, retaining and engaging survey panel participants is an ongoing challenge.
The recent news that IBM has committed to a major investment in establishing an Internet of Things (IoT) unit is indicative of the growing importance of mobile devices in data collection and analytics – something we’ve long believed will be the future.
In my recent experience, while talking to potential partners in multiple regions and industries, it strikes me that the biggest hindrance to innovation is the fear of change. Introducing new ideas in a company and getting them prioritized internally seems like the hardest thing in the world.