What is Impact Measurement?

Julia Reuther, Consultant, Project Success gives an overview of how Cint’s Impact Measurement product helps marketers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.

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Generate New Revenue as a Survey Sample Supplier

Cint’s unique open marketplace model empowers any online platform to engage their audience and grow new lines of revenue. In this webinar, learn how to leverage supplier access to Cint Marketplace – the world’s largest source of online surveys – to produce and sell quality insights.

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Basics of ResTech: Market Research 101

Unfamiliar with the power of Market Research? No worries! In this webinar, learn how Market Research can help bridge the divide between global questions and human answers to provide you with better insight on how to grow your business. Plus, explore how the Market Research Industry is evolving with the help of Research Technology (ResTech).

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What Is DIY Survey Research?

Market research is a vital contributor to any company’s success. Though many businesses conduct this research through professional agencies, not everyone is aware that there’s another option — do-it-yourself (DIY) market research.

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How Surveys Can Help Find Your Niche Audience

Whether you’re considering expanding into other markets or developing a new marketing plan, identifying the audience most likely to purchase your products will lead you to greater success overall. However, finding the right audience to target can be challenging. After all, to sell your product to a customer, your offering must fulfill a need.

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What Is Concept Testing?

Concept testing is the process of finding out how customers feel about your product idea before you launch it. You can use concept testing to evaluate customers’ responses to product features, price points, advertisements and other aspects of the product you’re planning to release. Concept testing helps you create a user experience (UX) design that translates to market success.

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What Is Data Processing in Research?

Through data processing, companies can gain valuable insights, make informed business decisions and secure a competitive edge by narrowing down data to obtain the most accurate, dependable information. When you know the importance of data processing in quantitative research and can successfully implement these methods, you can develop better outcomes for your business.

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What Are Open-Ended Questions?

When conducting market research, you need to know the most effective ways to gather information about your customer base. Surveys are a great place to start, but you also need to structure these surveys through your questions.

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Types of Bias in Market Research

Biases are everywhere. We all unconsciously tend to see the world through our unique viewpoints. While this is natural, in the field of market research, bias can have consequences for researchers and consumers alike.

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What Is Quantitative Research?

Quantitative research is the most common research framework in the social sciences. While other research frameworks, such as qualitative research, can be subjective, quantitative research is more objective.

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Different Methods of Survey Sampling

Determining your sample, or the group of people participating in your survey, is one of the most crucial steps of conducting it. There are two main kinds of sampling techniques — probability and non-probability sampling. Learn about the specific types of sampling within these categories to help you with your next survey

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What Is Product Research?

Having a great idea is just the first step in creating a new product — you also need to determine if customers will want to buy it. By conducting product research before you launch a new product, you’ll have a better chance of market success.

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How Do Loyalty Programs Make Money?

When you gain and retain customers, your business thrives. Customer loyalty is a critical factor in determining which of your products or services are most profitable and how you can evolve your business model to create engaging customer experiences that will encourage people to continue supporting your company.

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Why is it so important to measure your ad campaigns?

In today’s world there is an unlimited potential for creative advertising campaigns. For example, I know that most people in the UK will instantly think of Cadbury’s when I mention a chocolate brand that had two children with dancing eyebrows. If I quote ‘washing machines live longer with…?’ Does Calgon instantly spring to mind? (I think many of you readers will be humming the tune).

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Accommodating for Changes in Online Survey Supply and Demand

For the past several years, buyers of survey sample have taken a consistent approach to creating their online surveys. In general, the rule of thumb has been that a survey completion time of 20 minutes is the maximum recommended, not only to elicit well thought-out and meaningful responses, but also to ensure that surveys get completed. That methodology worked well for a while, but now we’ve entered a new phase of online sampling.

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Using Surveys as a Creative Way to Engage Loyalty Program Members

In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and keep them engaged with their brand. Online surveys have quickly become a popular solution to this challenge.

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The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives

In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days – often at the drop of a dime.

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What is the Difference between a Brand Tracker and Brand Lift Study?

Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. While both types of studies provide important insights into a brand’s perception in the market, there are some key differences between brand tracking and brand lift studies. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.

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How to Apply First-party Data to a Marketing Strategy

For most marketers, it should be no surprise to learn that the way we use data can make or break our marketing efforts. First-party data can help you learn valuable nuggets about your target audience and easily apply it to your marketing strategy. Having a strong understanding of your audience is likely to result in a more thoughtful, successful marketing campaign. First-party data empowers you to plan, execute, and measure the success of your marketing efforts more effectively.

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Getting the Most Effective Market Research for Consulting Firms

Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.

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How to Run More Effective Multi-market Studies

Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.

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As Online Survey Respondents Change, Researchers Must Adapt

The landscape of survey respondent recruitment and engagement is quickly changing. Recent research conducted by Lucid, Dynata, Kantar and Toluna in conjunction with the Market Research Society shows that the makeup and attitudes of survey respondents are continuing to change year over year. In 2021, respondents are increasingly likely to take surveys via their mobile devices. Furthermore, with new sources of sample supply becoming increasingly prevalent, these non-traditional respondents have very specific preferences around survey design, survey length and survey questions. In short, respondents are becoming less tolerant of long, tedious surveys that are not optimised for mobile use.

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10 B2C Marketing Secrets Your B2B Company Can Steal

Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?

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What Is CTV and Linear TV Advertising?

If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.

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How to Improve Marketing ROI

When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.

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Transitioning into a Management Position

Moving from individual contributor to a manager is no small shift. You’ve come this far in your career. You’re a recognized expert in your organization. Now, you’re embarking on something new, something exciting and, perhaps, a bit scary

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Sampling in the Digital Age

For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.

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Super Bowl 2018: The Advertising Winners and Losers

The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.

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Improve Your Research Quality With Red Herring Questions

Do you ever wonder how great research comes together? Without quality sample, decisions made all around us by Fortune 500 companies, financial institutions, universities, and more could be bad decisions. High-quality sample allows businesses to make the best decisions possible for their customers, their investors, and their bottom line.

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5 Critical Lessons to Learn from Your Survey Drop Rate

Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).

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How to Measure Advertising Effectiveness

Advertising is one of the main ways companies generate business. An effective advertising campaign can attract new customers, improve brand perception and increase sales. Measuring advertising effectiveness helps you understand the impact and reach of your campaign, allowing you to find the optimal amount of exposure and determine what is and isn’t working about your advertising strategies.

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Why Market Research Is Important

We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.

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Thanks for the memories, Quirk’s Brooklyn!

The highlight of our time at Quirk’s Brooklyn was showing off our new brand, colours and graphics in our booth. We received continued positive feedback from attendees on the look and feel, along with our new message about helping the digital transformation of the industry.

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