Blog

Cint quickly uncovers insights for Naked Wines, making the case for an important business venture

Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.

Upcoming insights events: join Cint in Germany and France, virtually

Next month, our team is joining the insights community online for two of the industry’s leading events: the brand-new Succeet21 conference out of Germany and the Spring Box Event by Le Printemps Des Etudes in France.

Finding hard-to-reach audiences with Cint’s digital insights platform and expertise

Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.

#WeareCint: Getting to Know the Faces of Cint: Zaher Bouzeid

This month, we spoke with Zaher Bouzeid, Cint’s Business Development Manager for the Middle East and North Africa.

Equality does not exist without opportunity – Women at Cint speak up for International Women’s Day 2021

To expand on some thoughts for International Women’s Day, we interviewed Cint women working in different roles and different countries around the world.

Cint completes successful IPO, rings the Nasdaq bell and lights up Times Square

Today, we mark a significant milestone in Cint’s 23-year history when we rang the Nasdaq bell and became a public company on the Nasdaq Stockholm stock exchange.

#WeareCint: Getting to Know the Faces of Cint: Erin Klauder

Each month, we have the distinct pleasure of interviewing one of our fantastic employees for our blog.

Cint joins Women in Research panel on “Empowering Belonging”

It is vital to continue advancing the conversation surrounding diversity and inclusion in the consumer insights industry.

Bizrate Rewards automates manual research tasks using Cint’s platform

How can an established consumer research company find more time to focus on strategy and customer communication?

#WeareCint: Getting to Know the Faces of Cint: Ronald Leung

For this month’s employee profile – and our first team member interview of 2021 – we head to Hong Kong to find out more about Ronald Leung, our Vice President of Supply, APAC.

Cubery taps into Cint technology to find impact of Yorkshire Tea’s social video

Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.

Connected data, consumer understanding, and the need for scale, consent and automation

We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.

Market research’s role in the conversation surrounding diversity

Diversity and inclusion are taking centre stage around the world.

Raise a toast! The 2020 Market Research Society Virtual Awards Wrap Up

We joined our friends and colleagues from around the world for a virtual toast at this year’s Market Research Society MRS Awards.

Cint holiday giving supports international mental health care and advocacy

The holidays look a bit different this year for many of us. At Cint, we have decided to forego our usual seasonal activities – like customer gifts, cards and holiday get-togethers – and instead focus our efforts on giving back.

#WeareCint: Getting to Know the Faces of Cint: Glenny Heiner

We love getting a peek behind the scenes with some of our colleagues in our monthly employee profile!

Cint sponsors 2020 MRS Awards with an eye to industry innovation

For the second year in a row, Cint has signed on as Principal Sponsor of the MRS Awards. While this year’s awards may look a bit different than the past, we still believe in the vital importance of supporting programs like this one.

Cint powers Frost and Sullivan market research report on Asia-Pacific consumer behaviour

Frost and Sullivan, a leading market research and growth consulting firm, has recently released its new report “Thriving in a New Norm in Asia-Pacific: Insights and Opportunities.”

Impact of APAC on market research digital transformation

Like the rest of the globe, the APAC region is ripe for change and is driving market research in new directions.

Connected data, digital transformation trends and the market research technology to bring it all together

Earlier this month, our EVP of Enterprise Solutions participated in an insightful panel discussion during the Datamatics online session, “Connected Data for Insights with Impact.”

Education, awareness, advocacy: Cint shares experiences for World Mental Health Day

Cint is committed to creating a culture where everyone can be successful and promises to challenge stereotypes, fight bias, and broaden perspectives through its company policies.

#WeareCint: Getting to Know the Faces of Cint: Atul Hirawadekar

This month, we asked one of our newer team members a few questions to get to know him better.

Digital ad measurement that works, even as Google eliminates third-party cookies

Many digital marketers are scrambling to find a way to operate in what will soon become a cookie-less future.

Just because you don’t have it, doesn’t mean it’s not there. Anyone can get breast cancer

In honour of Breast Cancer Awareness month, The “Cintastics” are raising money for the Young Survival Coalition (YSC) through its “Tour de Pink” race.

Upcoming webinar: Connected data for insights with impact

We are pleased to join Datamatics for its upcoming live panel discussion about how connected data is helping global organisations to gain actionable insights at speed.

Market research automation rises in importance: we write for The Research Society

The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.

Cint partners with market research leaders for this week’s “Insighter Conference”

We are pleased to be a partner for AYTM’s new Insighter Conference, a two-day virtual conference for insights industry insiders.

Cint writes about digital transformation for Research Live and the Insights Association

Decades in the industry have shown us one thing is clear: evolution should be norm for the insights industry.

EPIC Conjoint uses Cint’s Buyer API for new confectionary brand research

Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.

#WeareCint: Getting to Know the Faces of Cint: Peggy Nzoyem

Each month, we have the great pleasure of getting to know a Cint employee just a little better – and share the interview with you.

SurveyMonkey hits it out of the park with Cint’s Buyer API

With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations.

Research the growing Esports audiences with Cint

There’s a powerful, growing group of people around the world playing – and watching – Esports and video games. Cint can help you research them.

EPIC Conjoint uses Cint’s Buyer API for speed, efficiency and growth

Conjoint analysis helps market researchers more deeply understand their customers by gauging how they value specific attributes of a product or service.

Cint’s APIs equal speed and efficiency

Speed, quality and incredible value are just some of the benefits you can experience by tapping into Cint’s next generation domain expertise in building hundreds of market research sample automation integrations.

#WeareCint: Getting to Know the Faces of Cint: Lynn Fuentes, CSE

We’ve all gotten a “peek behind the scenes” into the homes and families of some of our colleagues and partners over the past few weeks.

GRIT Top 50 Innovative Companies: One Year of Innovations at Cint

We were honored to be included on the most recent GRIT Top 50 Most Innovative Companies, part of the Greenbook Research Industry Trends (GRIT) Report, touted as the most comprehensive and widely read analysis of the insights industry today.

Just Eat shows that creative remains king with effective yet irreverent Snoop Dogg spot

Despite the fact that Just Eat’s jingle is already thoroughly embedded in the British public’s consciousness, the food delivery brand didn’t rest on its laurels with its latest ad, in which rapper Snoop Dogg serves up a subversive remix.

#WeareCint: Getting to know VP of Global Accounts, Kelvin Koh

This month’s employee profile is Kelvin Koh, our VP of Global Accounts, APAC, who has been with Cint for over a year and is based in Singapore.

Cint expands presence in the APAC region with a new office in Singapore

We are pleased to announce that we are expanding our market research technology services to customers and partners in the APAC region with our newly opened Singapore office.

Cint provides global reach for international Advertising Trust Index Report

Syno International and the World Association of News Publishers (WAN-IFRA) recently published a new wave of their Advertising Trust Index Report, powered by Cint.

Something to be Proud of at Cint: Pride.

This year, there are many global issues and challenges overshadowing the usual vibrancy and colour of Pride Month, but it is a celebration that should not be overlooked or forgotten.

Collaboration with Tap Research Delivers Massive Global Growth

When industry-leading mobile data collection and monetization technology company, Tap Research, sought to “tap” into a mobile worldwide audience there were some distinct challenges to overcome.

Cint powers new survey covering U.K. brand positivity during COVID-19

Brands have an important role to play during COVID-19. Not only are they under scrutiny by their audiences, but they can help to guide outcomes as we emerge from crisis.

Research World: Smart guide to changing Tracker Studies

As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.

Creating value for customers through cross-departmental innovation and collaboration

In market research, we can never have access to too much data. That’s why our newly formed operational team came together with the Cint business intelligence team to revamp access to important system data for reporting.

New article in Quirk’s: Smart automation implementation

Our EVP of Enterprise Solutions, Greg Dunbar, writes for Quirk’s about ways that market research can start to meet marketplace demands by implementing automated processes.

Shining a positive light, doing great things during a pandemic

"Great things are done by a series of small things brought together." – Vincent Van Gogh

Research Note #4: Is Respondent Quality Declining During COVID-19?

Every sample supplier says they take steps to ensure quality. What they do varies considerably, however, in both form and substance.

Ghost completes impact quality: we write on fraud for Research Live

In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.

#AskCint: We answered your most pressing market research questions

We're working hard to help our partners and colleagues navigate during uncertain times, offering resources, data and information on the state of the market research industry.

How Guinness mastered tone of voice with “We’ll March Again” spot during the pandemic

With the COVID-19 outbreak continuing to cause chaos around the world, it’s perhaps no surprise to learn that many marketers are playing safe when it comes to their communications.

Budweiser hits the sweet spot with its #OneTeam ad

Marketers and brands have had to do an about-face on messaging, communications and advertising as the impact of COVID-19 stretches around the globe.

Looking to Run Quick Market Research Projects? Just Pay As You Go with Cint!

Run your market research instantly with no minimum fees, zero commission fees, no commitments or contracts – Just pay as you go!

What does Marmite Peanut Butter tell us about the importance of gauging consumer reaction?

Marmite’s unveiling of Marmite Peanut Butter was sure to make a stir. This is a brand which recognises the importance of audience insights, so its latest move was clearly not just a wild stab in the dark.

#WeAreCint: Getting to Know UK Sales Director, Andy Greenwood

Part of the Cint team for exactly one year, Andy Greenwood is our Sales Director, UK. Normally based in our London office, Andy is currently working from his home – just like the rest of our employees!

Research Note #3: Moving Your Offline and F2F Research to the Internet?

The current COVID-19 crisis has effectively halted in-person research. Whether you’re a client-side researcher who still needs these insights or a market research agency whose business has been curtailed, there are now opportunities to move this work online.

WIRe Webinar this week: Accelerating careers in market research (even in times of crisis)

Many of us are experiencing our day-to-day jobs in wholly different ways right now and, for many, career paths may have been temporarily interrupted or changed.

CINT and McCrindle partner on new Australian COVID-19 report

Australia been dealt some tough blows lately, with the global COVID-19 pandemic coming right on the heels of the nation’s devastating brush fires. McCrindle, an Australian market research and communications company, teamed up with Cint to find out just how Australians were feeling and behaving in light of the latest crisis.

Mouldy Burgers, Brand Impressions and Measuring Marketing Effectiveness

Cubery recently posted an analysis of a somewhat controversial ad by fast-food giant, Burger King. In the :45 spot, the decline of Whopper over the course of 34 days was shown in time-lapse video.

Research Note #2: Is COVID-19 impacting Market Research Supply and Demand

As the largest of the industry’s sample exchanges, we have the enviable position of being able to witness the ebb and flow of market research supply and demand.

Research Note #1: Monitoring changes in Consumer Behaviour due to COVID-19

The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.

In times of adversity, stability in Market Research is vital

Change is about all we can depend on right now. Hour to hour, minute to minute, change is happening faster than we’ve ever seen before. Consumers are shifting behaviour at record speed.

Uncover faster insights through smart automation implementation

The now economy and consumer technology advances which allow a “faster-than-light” value chain are just a couple of things driving the need for speed across all industries. Market research is no exception.

Insights Association addresses market research continuity during COVID-19

Never before has the catchphrase “Keep Calm & Carry On” held more meaning. The Insights Association’s most recent article by the organisation’s CEO, Melanie Courtright, provides guidance for the market research industry, encouraging us to find a way forward in a time of disruption and change.

Thanks for the memories, Quirk’s Brooklyn!

The highlight of our time at Quirk’s Brooklyn was showing off our new brand, colours and graphics in our booth. We received continued positive feedback from attendees on the look and feel, along with our new message about helping the digital transformation of the industry.

Coronavirus Pandemic: Response Rates, Participation, and Measurement in Market Research

As the world begins to truly confront the magnitude of the Coronavirus pandemic, perhaps the one thing we can be sure of is that the lives of millions — perhaps even billions—of people will be disrupted.

Cint’s Indie Blackwell on Best Practices for #WFH (Working From Home)

Many companies are now facing a situation in which employees will potentially be working from home if they aren’t already. Remote management is hard at any given time but especially when we have potential situations like COVID-19 causing panic, uncertainty and disruption to our personal and professional lives.

#WeAreCint: Getting to know Program Lead Katelyn Hertel

With us for one year, Katelyn Hertel serves as Cint’s Program Lead (Data and Reporting) for Global Operations. Prior to this role, she was part of the partner success management team. We asked her a few questions...

#WeAreCint: Meet our new Chief Technology Officer, Helene Westerlund

With us for just over two weeks, Helene is still getting to know the people and goals of our growing business and where she can best apply her depth of experience in the tech world. Read on below to get to know her a bit better!

Accelerating diversity for International Women’s Day 2020

Some of our core values as a company include accountability, collaboration and innovation. Intrinsic in these values is a commitment to social causes, such as diversity and well-being.

No Sleep Till Brooklyn: Quirk’s Event is Coming Up

We’re coming up fast on our second Quirk’s Event of the year, this time in Brooklyn. We had a great time in London and are expecting to connect with even more people in the industry...

The Quirk’s Event was the “Place to Be” Last Week in London

Our team spent two days at the “place to be” in the market research industry last week when we attended Quirk’s first event of the year in London.

SampleCon 2020: Brand Launch, Networking and Quality Discussions

SampleCon was a special event for us this year, as we launched our new global brand on day one of the conference. Attendees were the first to see our new logo on their conference bags, our website went live and a press release announcing our bold, new look went out around the world.

How can automation take your business to the next level? We will tell you at Quirks London