Using Surveys as a Creative Way to Engage Loyalty Program Members

In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and keep them engaged with their brand. Online surveys have quickly become a popular solution to this challenge.

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The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives

In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days – often at the drop of a dime.

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How to Apply First-party Data to a Marketing Strategy

For most marketers, it should be no surprise to learn that the way we use data can make or break our marketing efforts. First-party data can help you learn valuable nuggets about your target audience and easily apply it to your marketing strategy. Having a strong understanding of your audience is likely to result in a more thoughtful, successful marketing campaign. First-party data empowers you to plan, execute, and measure the success of your marketing efforts more effectively.

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Getting the Most Effective Market Research for Consulting Firms

Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.

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How to Run More Effective Multi-market Studies

Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.

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10 B2C Marketing Secrets Your B2B Company Can Steal

Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?

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What Is CTV and Linear TV Advertising?

If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.

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How to Improve Marketing ROI

When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.

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Transitioning into a Management Position

Moving from individual contributor to a manager is no small shift. You’ve come this far in your career. You’re a recognized expert in your organization. Now, you’re embarking on something new, something exciting and, perhaps, a bit scary

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Sampling in the Digital Age

For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.

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Super Bowl 2018: The Advertising Winners and Losers

The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.

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Improve Your Research Quality With Red Herring Questions

Do you ever wonder how great research comes together? Without quality sample, decisions made all around us by Fortune 500 companies, financial institutions, universities, and more could be bad decisions. High-quality sample allows businesses to make the best decisions possible for their customers, their investors, and their bottom line.

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5 Critical Lessons to Learn from Your Survey Drop Rate

Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).

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How to Measure Advertising Effectiveness

Advertising is one of the main ways companies generate business. An effective advertising campaign can attract new customers, improve brand perception and increase sales. Measuring advertising effectiveness helps you understand the impact and reach of your campaign, allowing you to find the optimal amount of exposure and determine what is and isn’t working about your advertising strategies.

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Why Market Research Is Important

We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.

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Thanks for the memories, Quirk’s Brooklyn!

The highlight of our time at Quirk’s Brooklyn was showing off our new brand, colours and graphics in our booth. We received continued positive feedback from attendees on the look and feel, along with our new message about helping the digital transformation of the industry.

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