To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
It might be the world’s premiere motorsport, but has F1 truly caught the attention of audiences in the US, UK and Australia?
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.
Odyssey collects data from markets and consumers to help clients understand what is driving purchasing behavior, why a product is working or not working, and how brands can better communicate in order to win new customers.
A conversation with Cint experts Dhruv Mathur, Vice President, Information Security and Caroline Tahon, Data Protection Officer, on keeping data as safe and secure as possible.
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
Charli XCX might have dominated airwaves this summer, but how did the Brat campaign impact consumer habits?
Using CintSnap, we surveyed 300 UK respondents on how they plan to engage with the iconic celebration and what aspects of the event excite them the most.
Using CintSnap we surveyed 300 people in the UK on how they plan to engage with the Games, most watched sports, and how brand sponsorship is perceived.
Cint reduces the time to launch Brand Lift studies
Using CintSnap, we surveyed 300 Americans to reveal some trends and preferences on how they gear up for the academic year ahead.
Using CintSnap, we conducted a poll with approximately 300 people from the UK to explore what they read, how they read, and what persuades them to take a punt on a new title.
Explore our guide to measuring political advertisements by Cint’s in-house expert Chris Pope, Senior Director of Measurement.
Discover the latest platform developments at Cint with Lindsay Fordham, SVP, Product.
The partnership will allow customers across all industries and geographies to run full-scale research projects at speed.
With the 2024 Paris Summer Games underway, Cint surveyed 400 French people to gauge sentiments around the world’s largest sporting event.
As the UK headed to the polls on July 4th, Cint conducted a study to reveal TikTok's influence of voters.
Founded in 2006, consumer research firm Wiser Insights Group, engaged different panel providers before working exclusively with Cint.
HR, payroll and recruitment solution specialists Employment Hero conducted a survey with Cint to delve deep into how AI assistance could be a boon for payroll professionals across Australasia.
As one of retail’s biggest events rolls around, we gather insights into consumer spending habits in the US, UK and Australia.
When Conjointly started in 2016, they were looking for a partner who could provide an extensive breadth of respondent qualifications and access hard to reach countries.
When Prime Insights launched in 2020, they experienced rapid growth and were seeking a partner to support them scale their business.
Paramount Australia and New Zealand partners with Lucid Measurement by Cint to provide essential brand metrics for multi-device CTV streaming
Lindsay Fordham, SVP Product at Cint shares her thoughts on ethics in our industry
With Glastonbury around the corner and a summer of festivals in full swing, we delve into everything from sustainability to the allure of secret sets.
The partnership will enable users to access Cint's panel network using OPTICO, a digital platform for market research developed by looking up.
The partnership allows Conjointly and Cint to directly connect via a server-to-server integration, effectively eliminating “ghost completes” - a form of fraudulent survey responses.
Triplelift, a programmatic advertising platform, looked to Cint to scale their research capabilities and brand measurement offerings in 2021.
As Father’s Day looms, Cint gets to grips with how people in the US and UK plan to celebrate – and how much they’re prepared to spend.
Our most recent CintSnap explores how much of the tournament people plan on watching and who they’ll be doing it with.
Cint scoops second prize for its achievements in data quality with ground-breaking Forsta partnership on a secure server-to-server (S2S) API integration.
Political scientists Andrew O'Donohue and Daniel Markovits conducted a survey with Cint to understand how prosecution of Donald Trump affected public opinion among independent voters.
From London to Malaga and Cairns, Ariel Madway takes us on a journey through Cint's busy events season, her planning inspiration and what she's most excited about.
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
We look at two recent reports published in partnership with Cint, that focus on global consumer sentiments around sustainability.
In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.
When it comes to social customs and norms, few practices are as divisive as tipping expectations. We use CintSnap to survey consumer behaviour around tipping in the US and UK.
Today we give you a look at how we take the pulse of the public, so you don't have to...
We delve into techniques and strategies used by big-hitters for leveraging market research data.
A presidential candidate needed help reach the right voters with the correct message. Lucid Impact Measurement by Cint showed that their efforts were skewing the campaign to a positive voter intent.
GapFish GmbH, a Berlin-based market research company that was acquired by the Cint Group in 2021 will in early April 2024 merge with Cint Deutschland GmbH.
Marist Poll is an academic organization run by Marist College. Best known for comprehensive public opinion and media partnership polling, they are also a trusted source of data for private businesses and non-profits.
With the prestigious Academy Awards marking its 96th year, we set out to discover if the glitz and glam of ceremony still holds weight in determining viewing habits of filmgoers, as well as why people tune in, how predictions played out and who they thought should have won the coveted golden globes.
To celebrate International Women's Day, we asked some of our incredible women in leadership share their best career advice.
International Women’s Day is an opportunity to celebrate wins, raise awareness and get conversations going. We’ve dived into the narrative at Cint by uncovering the insights around International Women’s Day.
We’re proud to share that Cint, a global leader in market research, emerged as the leader in sample quality for online polls in a third-party study. Sapio Research, a UK market research agency, conducted the study to understand if online surveys are accurate. Sapio surveyed 2,036 UK consumers – representative by age and gender of the UK population.
For Valentine's Day 2024, the National Retail Federation predicts that consumers will spend $25.8 billion. We used CintSnap to find out how people in the US and the UK approach this romantic season, by surveying 300 respondents.
John Brackett, Director of Product, introduces our latest AI-powered innovation designed to elevate data quality
As football fever grips the nation, the anticipation for this year's game is reaching unprecedented heights. We surveyed the nation to understand more about how people are planning to watch, and so much more.
On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.
The Australian Open is the first of the four Grand Slam tennis tournaments to occur. We uncovered spectator experience through preferences and behaviors of our 280 respondents across Australia.
Nick Richards, Director of Product, shares an update on the work his team have been doing to comprehensively integrate every corner of product offerings on the new platform.
With the festive season well behind us, and gloomy skies looming above, January for a myriad of reasons, isn’t the most exhilarating of months. This sentiment is so nationally widespread that in 2005, a UK-based travel agency coined the term ‘Blue Monday’ to mark the most depressing day of the year.
January is a popular time for reflection and what better month to get our plans organised for the year ahead of us? A new year represents new uncharted destinations we’ve yet to discover, and for some, the usual trusted spots bring familiar comfort to recharge weary batteries.
Cint and JTB Tourism Research & Consulting Co. jointly conducted a survey on changes in inbound traveler behavior and attitudes toward sustainable tourism
Vishal Bhat – Program Manager, Susi Lindner – Vice President, and Sonali Kaushal - Senior Manager at Cint discuss the importance of being inclusive in language around gender.
If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.
Saving money, eating less meat and going sober...Patricia Petrat takes a deep dive into how people across the world are ringing in the year ahead.
Since there’s nothing we love more than a data driven trip down memory lane, we’ve rounded up the top 10 #CintSnaps which got the highest engagement from you this year.
When I took the reins from Tom Buehlmann on the 3rd of April of this year, the integration of Cint, Lucid, Gapfish and P2Sample was well under way - but there was still work to do. A lot of work.
Our first video in our new interview series is with Jonathan Jaynes, Senior Director of Product Design, Cint, who shares an insider's perspective on the groundbreaking developments underway.
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year's Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
When we talk about migrating customers and supply partners to our new platform, we understand that concerns may arise. In this blog post, we want to address some of the worries you may have, and give a little reassurance about the process. You’re in good hands, we promise!
The build up to the holiday season is almost palpable, Christmas lights illuminate city centers and cheese fondue and mulled wine start popping up on the menu. We pull out our coziest socks from the attic storage and gear up for hours of Home Alone movie marathons and engage in another big part of the yearly tradition - gift giving.
As Black Friday and Cyber Monday (BFCM) sales continue to skyrocket and dominate global retailer revenues, Cint takes a deeper look into consumer behaviors in the US, UK, Canadian and Australian markets, and the shopping habits that drive this highly anticipated shopping season.
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
Using Cint’s owned data – that we call CintSnap – we gathered some insights around sentiments surrounding consumer behavior of the implementation of AI in the music industry, specifically on the posthumous Beatles collaboration.
Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them. With this in mind, we’ve embarked on an exciting journey of transformation – building a new platform that will redefine the way our customers can access and leverage consumer opinions and data.
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
Consumer insight and research leader Delineate’s founder, James “JT” Turner, was tasked with providing The Coca-Cola Company with the ability to survey consumers for campaign insights on a daily basis, in real time. Together with Cint’s demand API feeding their proprietary research platform Delineate Proximity®, they helped achieve their client’s objective and saved them money along the way.
Read on for a brief outline of the latest developments in our new platform as we continue on an exciting journey with our partners, led by our core purpose - to feed the world’s curiosity
In today’s blog we spend a bit of time getting to know one of our superstar team members – one who you may have met on the MR events circuit this fall.
Our recent webinar hosted by Oscar Carlsson, Chief Innovation Officer, provided an overview of industry data quality trends and outlined what Cint is doing to help.
Jimmy oversees an operational team focused on creating and implementing quality-related programs and policies. He shares how the team helps to ensure a healthy and efficient market research ecosystem.
Monetizing your community involves strategically leveraging its value to generate revenue. Let's say you have an online forum, social media group or a thriving platform with active members. You can transform your online community into a profitable asset. You can monetize your community in various ways. This post explores the ins and outs of community monetization. We also provide actionable strategies to maximize your earnings. Get ready to tap into the power of your community and discover how to monetize it successfully.
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
Lucid, a Cint Group company, has been chosen by NBCUniversal as a brand measurement certified partner. The selection was made based on solution readiness, deliverables, and market presence.
With the final Grand Slam tournament of the year fast approaching, Cint uncovers the most successful strategies for brand engagement by asking consumers their thoughts on the sporting extravaganza
When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.
The food and beverage industry is highly dynamic and constantly evolving, with new trends and consumer preferences always emerging. In such a fast-paced and competitive landscape, staying ahead of the game is critical for success. That's where media measurement comes in.
CTV's customized strategies provide marketers with massive amounts of analytics. With all the viewership data CTV provides, it often seems complicated to measure specific goals for your campaign. Using CTV measurement is critical for understanding your ad performance and information about your viewers.
Learn how Qudo leverages Cint to power its Precision Activation Engine, an AI powered segmentation engine designed to identify and activate new and existing audience segments.
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
Learn how to enhance the quality of your survey results by optimizing qualification data and screening questions. Discover strategies to avoid respondent fatigue, keep data up to date, maintain specificity without bias, innovate targeting approaches, and minimize fraud. Act now and unlock the power of connected data for business success.
Surveys are powerful information sources across industries and organizations. With the data pulled from customer surveys, departments can drive actions and initiatives that better reflect audiences and market conditions. The food and beverage industry can benefit from using surveys in several applications to gain more information and knowledge about their organization, products, customers and market.
Advertisers can take advantage of first-party data from fully-consenting consumers
U.S. government market research aims to allocate resources to prioritize social services and responsibilities. Using market research to create a more effective fiscal policy or make purchasing decisions is valuable.
Global technology leader revolutionizes data supply innovations with high-quality respondents from Publishers Clearing House
In this blog, we'll explore the importance of market research in the healthcare industry and some of the key methods and techniques that can help gather and analyze data. We'll also discuss specific ways healthcare providers can use market research to improve operations, expand their reach and enhance the overall patient experience. Whether you're a healthcare provider, administrator or business owner, this blog is for you.
Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.
By comparing your campaign's performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we'll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
With the help of customer experience research via surveys, you can locate and address pain points, in turn creating a better experience. This article will provide you with valuable insights into how to gather feedback from your customers and improve your operations as a result.
Unlock the power of connected data to drive superior research & marketing. Learn how to access rich datasets, navigate legal considerations, and gain comprehensive insights. Discover four essential steps to connect data effectively.
Cint was crucial to the success of CFI Science’s two-year study which resulted in an in-depth report for their clients. As CFI Science learns more about the attitudes toward trust of Gen Z, they are “eager to grow beyond the charity sector to work with products and services that can holistically rebuild trust in that generation through consumption.”
On a daily basis, BPR relies on Cint’s supplier API and Access survey exchange to test listener reactions to lists of songs, understand their preferences toward on-air personalities, and inform a station’s marketing efforts.
Survey data can provide meaningful insights to public sector agencies. It's one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
How in-flight brand lift measurement helps brands do more with less
The financial services industry has been experiencing significant changes in recent years due to the increasing demand for digital solutions and the emergence of a cashless society. As technology continues to advance, it has become essential for financial service providers to adapt and stay ahead of the game.
In the past few months, two independent studies found that Cint had the highest-quality sample for both consumer and B2B respondents.
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands.
Many industries use market research to help reach marketing or growth goals by connecting with audiences and receiving feedback. But, academic researchers utilize market research for their own unique applications. Conducting market research — whether in a college or university setting or otherwise — can improve studies, papers, theses and research projects.
Qortex AI drives unprecedented lift in brand awareness for a protein drink. Through a partnership with best-in-class brand measurement firm Lucid, a Cint Group company*, Qortex AI was able to increase brand awareness metrics by more than 30% against target audience.
Because marketing is customer-centric and values-based, all marketers must have a thorough understanding of their audiences to succeed. To achieve this insight, you'll need to identify your target audience in the first place. It's best to learn about your respondents in their own words, so you should use a combination of online surveys and target market research to determine your ideal customers.
The Ad Council leveraged insights from Lucid Impact Measurement to uncover which set of creative messages had the biggest impact on a vaccine hesitant audience.
Today, it is harder than ever to get high-quality survey responses. Cint is one of the world’s largest marketplaces for survey responses. We’ve consulted with experts on 3 ways users can improve survey quality.
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
London-based behavioral data and analytics company, PY Insights (Powr of You), powers market research for leading brands, agencies and MR firms globally by using their technology platform to gather and analyse consumers’ digital behaviour.
Today, Cint has over 239 million engaged respondents and employs over 1000 people in 11 countries. So, how did we get here?
Moweb is now able to pass survey opportunities and updates to respondents in under one minute, an improvement of more than 200%.
When measuring ad campaigns, it's important to be aware of common pitfalls that can affect your advertising goals - especially if you want real-time campaign results.
After England’s win over Germany, the value of sponsoring women’s football has changed in a monumental way.
Nextdoor partnered with Lucid (a Cint Group company) to measure the effectiveness of their customers’ advertising on the platform.
Cint is powering political research and ad campaign measurement in more ways than you may think.
The two new members add 40+ years of combined of technology and startup experience to the company.
Using sample from multiple sources broadens your reach while collecting survey data. Find out more about how you can apply blending to your research projects.
Both qualitative and quantitative data are indispensable. Our platform enables quantitative research via online surveys – which can be useful for augmenting qualitative research.
Poor survey design is the most likely culprit attributed to high survey drop rates. Respondent experience is a big deal, and it can impact your research in a number of ways.
Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry campaigns don’t always have the results you and your team may expect.
In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and keep them engaged with their brand. Online surveys have quickly become a popular solution to this challenge.
In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days – often at the drop of a dime.
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
For most marketers, it should be no surprise to learn that the way we use data can make or break our marketing efforts. First-party data can help you learn valuable nuggets about your target audience and easily apply it to your marketing strategy. Having a strong understanding of your audience is likely to result in a more thoughtful, successful marketing campaign. First-party data empowers you to plan, execute, and measure the success of your marketing efforts more effectively.
Companies operating in the consumer packaged goods (CPG) industry face an ever-changing marketplace. Consumer attitudes shift, lifestyles evolve and you need marketing strategies that keep pace. Market research will help you do just that.
Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.
Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.
Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.
Research conducted by Lucid (a Cint Group company), Dynata, Kantar and Toluna in conjunction with the MRS shows that the makeup and attitudes of survey respondents are continuing to change year over year.
As we learn more about how powerful “big data” has become, the need for enhanced data privacy is growing rapidly. However, advertisers, researchers and others who rely on understanding specific online audiences find themselves in a conundrum: how can we study the opinions, sentiments and behaviors of people without sacrificing their privacy?
Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?
If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.
Imagining and creating a successful mobile app is only the first step. Next, you should be considering how you’ll make money using your new application.
The second version of the ResTech landscape is finally complete. When we launched the first iteration of the scape, we couldn’t have imagined the attention it would receive and the collaboration it would generate.
When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.
Marketing is built on the opinion of the masses. Without the public’s approval and buy-in, getting a concept or product off the ground is nearly impossible.
Moving from individual contributor to a manager is no small shift. You’ve come this far in your career. You’re a recognized expert in your organization. Now, you’re embarking on something new, something exciting and, perhaps, a bit scary
For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.
The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.
Do you ever wonder how great research comes together? Without quality sample, decisions made all around us by Fortune 500 companies, financial institutions, universities, and more could be bad decisions. High-quality sample allows businesses to make the best decisions possible for their customers, their investors, and their bottom line.
Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).
Though many individuals use the terms “survey” and “questionnaire” interchangeably, they do not refer to the same concept. There are many similarities between surveys and questionnaires, which is why so many people — even researchers — often confuse the two.
Did you know survey questionnaire design can significantly impact the quality of your results? Surveys can clue you into respondents’ opinions, experiences and much more – but that can only happen if the survey questions support the goal.
Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.
Advertising is one of the main ways companies generate business. An effective advertising campaign can attract new customers, improve brand perception and increase sales. Measuring advertising effectiveness helps you understand the impact and reach of your campaign, allowing you to find the optimal amount of exposure and determine what is and isn’t working about your advertising strategies.
The importance of questionnaires in research is immense, helping researchers gain relevant information quickly and effectively. Before creating a questionnaire for your study, you should first understand the meaning of questionnaires and the advantages and disadvantages of using them.
Research has shown that offering survey incentives increases responses. Discover survey incentive ideas to get you started down the road of improving survey response rate.
Of course, the first step to fielding an effective study is building a well-designed survey – but it doesn’t end there. What’s next? Data cleaning!
Expanding your business into another country can be a great way to boost your audience and revenue.
Cint provided Lumaten with an efficient technology solution which meant its shopper research could be conducted more effectively online, while achieving business process efficiencies.
We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.
The industry is raising the bar for linear TV measurement solutions. To meet this challenge, our attitudinal measurement product delivers precise, actionable data for marketers.
It’s a question we hear all the time: “Do I really need to translate my international surveys?”
Will sustainability take a back seat as the cost of living crisis bites? Cint powers the Catalyst program, which has found that retailers have a key role to play when it comes to the discovery of sustainable goods.
Never has the volatility of global supply chains been more apparent than it is now. And so, our market research automation platform helped to investigate consumer response to out-of-stock issues.
Consumer opinion captured through the Catalyst program, which tracks social and environmental concerns via Cint’s consumer network for digital market research, has found that while anxiety over Covid is falling, it is being replaced by mounting concern around the cost of living.
Loyalty programs are an excellent way to gain repeat customers and better understand their purchase habits and brand affinity.
Whether you’re growing your business or developing a marketing plan, knowing your target audience leads to greater success. However, finding the right audience can be challenging.
This month we’re shining the spotlight on Neil Peggs, who recently joined our team as a Senior Commercial Analyst, based in the UK’s South Coast.
Survey sample groups should represent the intended population as accurately as possible. Here's what you need to know about weighting.
In market research, open-ended can be a valuable tool when they are used correctly. Read more to learn how to apply open-ended questions.
Determining your sampling method is one of the most crucial steps of conducting research. Learn about the specific types of sampling to help you with your next survey.
Cint recently used the power of its Insights Exchange to explore a topic that's affecting everyone around the globe: balancing the convenience of online activities with overall online fatigue.
Following the completion of the Lucid transaction, Cint is excited to bring together the people, products, and long-standing industry relationships of both companies.
Biases are everywhere. In the field of market research, bias can have consequences for researchers and consumers alike.
Impact Measurement has been a key factor in Holler identifying some key first-party metrics – specifically, a “share” metric – within the mobile payment app. Using these new data points has informed Holler’s strategy.
With market research processes speeding up all the time, the pressure on insights professionals is increasingly acute.
This is the time of year when the market research industry looks into its ‘crystal ball’ to see which trends, technologies, opportunities and challenges the coming year looks set to have in store.
Around the world, we saw a lot more facial hair last month as men grew their moustaches in support of “Movember”, a movement that aims to reduce the number of men who die prematurely.
This month we’re shining the spotlight on India, featuring Sagar Sharma from the operations team – a long-distance motorcycling enthusiast who started out as a freelance market research interviewer.
We are thrilled to announce that we have won, along with our partners at Zappi, the 2021 I-COM Data Creativity Awards in the Programmatic Category for our nomination called “Connect by Cint powers Zappi Ad Pulse”.
Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.
How can you gain holistic consumer understanding in today’s ecosystem? Connected data! With data coming in from so many directions, this concept can be a steep proposition for some.
We sat down with the Amplified Intellegence's CEO and Founder, Karen Nelson-Field, Ph.D. to chat with her about how they are working with Cint to help drive innovation and quality, while also meeting demands for efficiency and speed.
When one of the world’s most recognizable technology companies was seeking a better way to quickly and cost-effectively understand its diverse global audiences, it knew it needed a streamlined way to conduct critical market research projects.
The organic wine market is on the rise around the world, gaining market share and growing by 257% over the last ten years.
Having a great idea is just the first step in creating a new product — you also need to determine if customers will want to buy it.
Earlier this year, we released an in-depth white paper “Transforming data collection without paralysing your insights business,” which covered critical considerations for successful insights automation.
Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?
Brand lift studies help you measure the impact of your advertising and marketing efforts. There are many ways to measure brand lift and identify successful elements of your campaigns.
This month we’re shining the spotlight on Tokyo, featuring our newly promoted Senior Customer Success Executive, Angie Shin, who has been with Cint for about four and a half years and dreams of The Cliffs of Moher on the west coast of Ireland.
Global data and analytics company uses the Cint platform to adopt a streamlined approach to sample operations and data collection
The market research sample industry’s first large in-person event in months, SampleCon 2021 hit it out of the park with a fantastic location in sunny California and a great venue with many outdoor spaces for meetings and activities.
Recent trends and marketplace dynamics have shown us that short and sweet are not just desirable, but rather have become increasingly essential.
As a supplier, Pick My Postcode excels with low reconciliation rates and high user engagement. Read the case study to learn more!
With Cint, GfK optimised its operations and datacollection supply chain to facilitate faster delivery of insights and analytics to customers.
The move toward a programmatic approach to sampling can feel overwhelming. But it is possible to optimise data collection supply and operations in order to facilitate faster delivery of insights and analytics, while reducing costs at the same time.
Every few months, the market research and insights industry professionals wait for the release of the latest Greenbook GRIT report, which keeps its finger on the pulse of what’s going on in our dynamic space.
Learn how we empower online platforms to engage their audience and grow new lines of revenue with online surveys.
If you want all the latest data and content about a huge number of topics and themes from around the world, then the online OECD iLibrary of the Organisation for Economic Cooperation and Development (OECD) is the place to look.
When creating a survey, you might find yourself choosing to include rating and ranking questions. Both question types offer valuable and powerful feedback.
How does a fifteen-year-old major digital transformation at the world’s biggest publisher of offline magazines, Time, Inc., apply to the market research industry today? Our EVP Greg Dunbar explains how lessons learned can equal successful data collection automation here and in an on-demand ESOMAR webinar.
This month we’re shining the spotlight on one of our Business Development Managers for Sub-Saharan Africa, Amith Sheoperhad.
Diversity in market research sample has come under added scrutiny in the past year, as end-users of insights seek to be more inclusive and unbiased.
We kick off the month of June with a big announcement! Yesterday we acquired GapFish, a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
Improving data quality for better consumer insights is an ongoing conversation in the market research industry.
While DIY market research was already on the rise pre-pandemic, recent events have catapulted DIY solutions and techniques to new levels.
Using Impact Measurement, Wunderkind measured digital campaign success and optimised media performance (as well as cost) in real-time.
This month we’re shining the spotlight on India, featuring one of our Senior Customer Success Executives, Rohit Tiwari.
Exactly six years ago, JD Deitch – now our COO at Cint – wrote an article for Greenbook called The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias.
For some reason, the insights industry continues to believe that double opt-in market research panels will deliver the quantity, quality, and representative data needed for decision making.
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
Programmatic sampling is the automated buying and selling of sample, where sample buyers and sellers meet in a marketplace environment to conduct transactions. In programmatic sampling, APIs are used to connect and match a seller's panel and respondent profiling data against the buyer's survey needs.
This month’s employee spotlight shines on Claudia Buliga, one of Cint’s Senior Customer Success Executives.
Concept testing is the process of finding out how customers feel about your product idea before you launch it. Learn more about it!
Consumer behaviour, global crisis and increased demands for speed have changed the paradox for market research. Research itself must become more granular, personal and sophisticated, delivering robust, quality, actionable insights...
Learn how market research can provide you with better insight on how to grow your business.
Learn more about how to improve respondent experience when conducting online market research.
Wilson Peters, a Customer Success expert, reviews best practices for optimizing surveys for respondent experience.
Learn how our media measurement solutions allow users to measure brand lift and optimize media performance in real-time.
Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.
Next month, our team is joining the insights community online for two of the industry’s leading events: the brand-new Succeet21 conference out of Germany and the Spring Box Event by Le Printemps Des Etudes in France.
Delivering complex sample in the critical Australian Capital Territory (ACT) for Pollinate.
Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.
By leveraging Cint’s Buyer API, Momentive (SurveyMonkey) can now offer direct access to global audiences in one fluid and programmatic end to end user experience.
This month, we spoke with Zaher Bouzeid, Cint’s Business Development Manager for the Middle East and North Africa.
Through data processing, companies can make informed decisions by obtaining the most accurate, dependable information.
To expand on some thoughts for International Women’s Day, we interviewed Cint women working in different roles and different countries around the world.
Today, we mark a significant milestone in Cint’s 23-year history when we rang the Nasdaq bell and became a public company on the Nasdaq Stockholm stock exchange.
Each month, we have the distinct pleasure of interviewing one of our fantastic employees for our blog.
A successful advertising campaign spreads the word about your product to attract new business and increase sales.
It is vital to continue advancing the conversation surrounding diversity and inclusion in the consumer insights industry.
How can an established consumer research company find more time to focus on strategy and customer communication?
Though many businesses conduct research through professional agencies, not everyone is aware that there’s another option — do-it-yourself (DIY) market research.
For this month’s employee profile – and our first team member interview of 2021 – we head to Hong Kong to find out more about Ronald Leung, our Vice President of Supply, APAC.
Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.
We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.
Diversity and inclusion are taking centre stage around the world.
We joined our friends and colleagues from around the world for a virtual toast at this year’s Market Research Society MRS Awards.
The holidays look a bit different this year for many of us. At Cint, we have decided to forego our usual seasonal activities – like customer gifts, cards and holiday get-togethers – and instead focus our efforts on giving back.
We love getting a peek behind the scenes with some of our colleagues in our monthly employee profile!
For the second year in a row, Cint has signed on as Principal Sponsor of the MRS Awards. While this year’s awards may look a bit different than the past, we still believe in the vital importance of supporting programs like this one.
Frost and Sullivan, a leading market research and growth consulting firm, has recently released its new report “Thriving in a New Norm in Asia-Pacific: Insights and Opportunities.”
Like the rest of the globe, the APAC region is ripe for change and is driving market research in new directions.
Earlier this month, our EVP of Enterprise Solutions participated in an insightful panel discussion during the Datamatics online session, “Connected Data for Insights with Impact.”
Cint is committed to creating a culture where everyone can be successful and promises to challenge stereotypes, fight bias, and broaden perspectives through its company policies.
This month, we asked one of our newer team members a few questions to get to know him better.
Many digital marketers are scrambling to find a way to operate in what will soon become a cookie-less future.
We are pleased to join Datamatics for its upcoming live panel discussion about how connected data is helping global organisations to gain actionable insights at speed.
The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.
We are pleased to be a partner for AYTM’s new Insighter Conference, a two-day virtual conference for insights industry insiders.
Decades in the industry have shown us one thing is clear: evolution should be norm for the insights industry.
Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.
With an API integration from Lucid (a Cint Group Company), On Device Research has increased revenue every quarter, doubling its number of available survey respondents.
Each month, we have the great pleasure of getting to know a Cint employee just a little better – and share the interview with you.
