Diversity in market research sample has come under added scrutiny in the past year, as end-users of insights seek to be more inclusive and unbiased.
We kick off the month of June with a big announcement! Yesterday we acquired GapFish, a Berlin-based market research company that operates the world’s largest ISO-certified online panel community for the DACH region.
Improving data quality for better consumer insights is an ongoing conversation in the market research industry.
While DIY market research was already on the rise pre-pandemic, recent events have catapulted DIY solutions and techniques to new levels.
This month we’re shining the spotlight on India, featuring one of our Senior Customer Success Executives, Rohit Tiwari.
Six years later: Cint’s five future-proof panel investments for representativity, diversity and engagement
Exactly six years ago, JD Deitch – now our COO at Cint – wrote an article for Greenbook called The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias.
For some reason, the insights industry continues to believe that double opt-in market research panels will deliver the quantity, quality, and representative data needed for decision making.
Programmatic sampling is the automated buying and selling of sample, where sample buyers and sellers meet in a marketplace environment to conduct transactions. In programmatic sampling, APIs are used to connect and match a seller's panel and respondent profiling data against the buyer's survey needs.
This month’s employee spotlight shines on Claudia Buliga, one of Cint’s Senior Customer Success Executives.
Consumer behaviour, global crisis and increased demands for speed have changed the paradox for market research. Research itself must become more granular, personal and sophisticated, delivering robust, quality, actionable insights...
Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.
Next month, our team is joining the insights community online for two of the industry’s leading events: the brand-new Succeet21 conference out of Germany and the Spring Box Event by Le Printemps Des Etudes in France.
Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.
This month, we spoke with Zaher Bouzeid, Cint’s Business Development Manager for the Middle East and North Africa.
Equality does not exist without opportunity – Women at Cint speak up for International Women’s Day 2021
To expand on some thoughts for International Women’s Day, we interviewed Cint women working in different roles and different countries around the world.
Today, we mark a significant milestone in Cint’s 23-year history when we rang the Nasdaq bell and became a public company on the Nasdaq Stockholm stock exchange.
Each month, we have the distinct pleasure of interviewing one of our fantastic employees for our blog.
It is vital to continue advancing the conversation surrounding diversity and inclusion in the consumer insights industry.
How can an established consumer research company find more time to focus on strategy and customer communication?
For this month’s employee profile – and our first team member interview of 2021 – we head to Hong Kong to find out more about Ronald Leung, our Vice President of Supply, APAC.
Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.
We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.
Diversity and inclusion are taking centre stage around the world.
We joined our friends and colleagues from around the world for a virtual toast at this year’s Market Research Society MRS Awards.
The holidays look a bit different this year for many of us. At Cint, we have decided to forego our usual seasonal activities – like customer gifts, cards and holiday get-togethers – and instead focus our efforts on giving back.
We love getting a peek behind the scenes with some of our colleagues in our monthly employee profile!
For the second year in a row, Cint has signed on as Principal Sponsor of the MRS Awards. While this year’s awards may look a bit different than the past, we still believe in the vital importance of supporting programs like this one.
Frost and Sullivan, a leading market research and growth consulting firm, has recently released its new report “Thriving in a New Norm in Asia-Pacific: Insights and Opportunities.”
Like the rest of the globe, the APAC region is ripe for change and is driving market research in new directions.
Connected data, digital transformation trends and the market research technology to bring it all together
Earlier this month, our EVP of Enterprise Solutions participated in an insightful panel discussion during the Datamatics online session, “Connected Data for Insights with Impact.”
Cint is committed to creating a culture where everyone can be successful and promises to challenge stereotypes, fight bias, and broaden perspectives through its company policies.
This month, we asked one of our newer team members a few questions to get to know him better.
Many digital marketers are scrambling to find a way to operate in what will soon become a cookie-less future.
In honour of Breast Cancer Awareness month, The “Cintastics” are raising money for the Young Survival Coalition (YSC) through its “Tour de Pink” race.
We are pleased to join Datamatics for its upcoming live panel discussion about how connected data is helping global organisations to gain actionable insights at speed.
The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.
We are pleased to be a partner for AYTM’s new Insighter Conference, a two-day virtual conference for insights industry insiders.
Decades in the industry have shown us one thing is clear: evolution should be norm for the insights industry.
Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.
Each month, we have the great pleasure of getting to know a Cint employee just a little better – and share the interview with you.
With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations.
There’s a powerful, growing group of people around the world playing – and watching – Esports and video games. Cint can help you research them.
Conjoint analysis helps market researchers more deeply understand their customers by gauging how they value specific attributes of a product or service.
Speed, quality and incredible value are just some of the benefits you can experience by tapping into Cint’s next generation domain expertise in building hundreds of market research sample automation integrations.
We’ve all gotten a “peek behind the scenes” into the homes and families of some of our colleagues and partners over the past few weeks.
We were honored to be included on the most recent GRIT Top 50 Most Innovative Companies, part of the Greenbook Research Industry Trends (GRIT) Report, touted as the most comprehensive and widely read analysis of the insights industry today.
Despite the fact that Just Eat’s jingle is already thoroughly embedded in the British public’s consciousness, the food delivery brand didn’t rest on its laurels with its latest ad, in which rapper Snoop Dogg serves up a subversive remix.
This month’s employee profile is Kelvin Koh, our VP of Global Accounts, APAC, who has been with Cint for over a year and is based in Singapore.
We are pleased to announce that we are expanding our market research technology services to customers and partners in the APAC region with our newly opened Singapore office.
Syno International and the World Association of News Publishers (WAN-IFRA) recently published a new wave of their Advertising Trust Index Report, powered by Cint.
This year, there are many global issues and challenges overshadowing the usual vibrancy and colour of Pride Month, but it is a celebration that should not be overlooked or forgotten.
When industry-leading mobile data collection and monetization technology company, Tap Research, sought to “tap” into a mobile worldwide audience there were some distinct challenges to overcome.
Brands have an important role to play during COVID-19. Not only are they under scrutiny by their audiences, but they can help to guide outcomes as we emerge from crisis.
As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.
In market research, we can never have access to too much data. That’s why our newly formed operational team came together with the Cint business intelligence team to revamp access to important system data for reporting.
Our EVP of Enterprise Solutions, Greg Dunbar, writes for Quirk’s about ways that market research can start to meet marketplace demands by implementing automated processes.
"Great things are done by a series of small things brought together." – Vincent Van Gogh
Every sample supplier says they take steps to ensure quality. What they do varies considerably, however, in both form and substance.
In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.
We're working hard to help our partners and colleagues navigate during uncertain times, offering resources, data and information on the state of the market research industry.
With the COVID-19 outbreak continuing to cause chaos around the world, it’s perhaps no surprise to learn that many marketers are playing safe when it comes to their communications.
Marketers and brands have had to do an about-face on messaging, communications and advertising as the impact of COVID-19 stretches around the globe.
Run your market research instantly with no minimum fees, zero commission fees, no commitments or contracts – Just pay as you go!
Marmite’s unveiling of Marmite Peanut Butter was sure to make a stir. This is a brand which recognises the importance of audience insights, so its latest move was clearly not just a wild stab in the dark.
Part of the Cint team for exactly one year, Andy Greenwood is our Sales Director, UK. Normally based in our London office, Andy is currently working from his home – just like the rest of our employees!
The current COVID-19 crisis has effectively halted in-person research. Whether you’re a client-side researcher who still needs these insights or a market research agency whose business has been curtailed, there are now opportunities to move this work online.
Many of us are experiencing our day-to-day jobs in wholly different ways right now and, for many, career paths may have been temporarily interrupted or changed.
Australia been dealt some tough blows lately, with the global COVID-19 pandemic coming right on the heels of the nation’s devastating brush fires. McCrindle, an Australian market research and communications company, teamed up with Cint to find out just how Australians were feeling and behaving in light of the latest crisis.
Cubery recently posted an analysis of a somewhat controversial ad by fast-food giant, Burger King. In the :45 spot, the decline of Whopper over the course of 34 days was shown in time-lapse video.
As the largest of the industry’s sample exchanges, we have the enviable position of being able to witness the ebb and flow of market research supply and demand.
The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.
Change is about all we can depend on right now. Hour to hour, minute to minute, change is happening faster than we’ve ever seen before. Consumers are shifting behaviour at record speed.
The now economy and consumer technology advances which allow a “faster-than-light” value chain are just a couple of things driving the need for speed across all industries. Market research is no exception.
Never before has the catchphrase “Keep Calm & Carry On” held more meaning. The Insights Association’s most recent article by the organisation’s CEO, Melanie Courtright, provides guidance for the market research industry, encouraging us to find a way forward in a time of disruption and change.
The highlight of our time at Quirk’s Brooklyn was showing off our new brand, colours and graphics in our booth. We received continued positive feedback from attendees on the look and feel, along with our new message about helping the digital transformation of the industry.
As the world begins to truly confront the magnitude of the Coronavirus pandemic, perhaps the one thing we can be sure of is that the lives of millions — perhaps even billions—of people will be disrupted.
Many companies are now facing a situation in which employees will potentially be working from home if they aren’t already. Remote management is hard at any given time but especially when we have potential situations like COVID-19 causing panic, uncertainty and disruption to our personal and professional lives.
With us for one year, Katelyn Hertel serves as Cint’s Program Lead (Data and Reporting) for Global Operations. Prior to this role, she was part of the partner success management team. We asked her a few questions...
With us for just over two weeks, Helene is still getting to know the people and goals of our growing business and where she can best apply her depth of experience in the tech world. Read on below to get to know her a bit better!
Some of our core values as a company include accountability, collaboration and innovation. Intrinsic in these values is a commitment to social causes, such as diversity and well-being.
We’re coming up fast on our second Quirk’s Event of the year, this time in Brooklyn. We had a great time in London and are expecting to connect with even more people in the industry...
Our team spent two days at the “place to be” in the market research industry last week when we attended Quirk’s first event of the year in London.
SampleCon was a special event for us this year, as we launched our new global brand on day one of the conference. Attendees were the first to see our new logo on their conference bags, our website went live and a press release announcing our bold, new look went out around the world.
Cint will be at Quirk's London and we're presenting a talk called "value, quality, speed: The automation trifecta". We look forward to seeing our colleagues and peers at the conference!
A staple in our conference line-up each year, Affiliate Summit West is one of the leading performance marketing events in the world, attracting 6,000 attendees from the industry. Our Americas supply team joined together...
Have you heard the news? Our new brand launched today, illustrating our commitment to innovation and our promise to accelerate digital transformation in the market research industry.
We unveil some big news in Atlanta as we join our colleagues to share perspectives on market research industry issues, challenges, trends and successes
Cint's COO JD Deitch writes for Greenbook about how we all need to work together to set the market research industry up for success.
Helping companies build better products and services is at the forefront of our priorities. That’s why customer support has always been paramount...
Cint’s Oscar Carlsson writes about challenges surrounding data quality that the market research industry continues to face in his latest article for Greenbook.
Real-time insights tools, connected with pre-profiled community databases, have been key in rising to the challenge of measurable return on investment.
If there’s one thing market researchers can all agree on it is that quality data is the primary goal. Here are a few "buyer's tips" to help guide us to our objective.
As digital approaches become our new reality when it comes to all forms of marketing, including market research, it’s important to keep an eye on trends.
We join with P2Sample, expanding our audience reach and tapping into powerful programmatic capabilities
Cint, the technology platform that accelerates insight gathering in marketing research, today announces that it has come together with programmatic sample company, P2Sample.
Want dependability in execution? Here are some of the topics that sample buyers should explore with their suppliers to ensure that goals will be met.
With the right mix of technology and human intuition, brands can uncover insights quickly; share those insights with the right people; and accomplish more.
Our automated solution for panel management and fieldwork allows companies to gather insights faster, cost-effectively and at scale to power market research innovations.
Automation in the market research industry can help us achieve faster and more accurate results, plus turn consumer data into valuable insights.