Lucid Impact Measurement
Cross-platform Brand Lift Measurement. Now with Social!
Looking to understand the impact of your digital, linear TV, connected TV, and social advertisements on brand KPIs?
Lucid Impact Measurement by Cint provides accurate, cross-platform brand lift measurement of your campaign, updated daily in one dashboard.
Trusted by over 4,000 insights-driven companies.
Optimize your media spend
Lucid Impact Measurement’s dynamic dashboard is updated daily with your campaign data to measure the impact of your ads against your KPIs: brand awareness, brand consideration, message association, ad recall, purchase intent, and more.
That’s not all; you can break down each KPI by channel, demographic, frequency of exposure, network, creative, ad length, and daypart.
500b+
Tracked impressions.
15,000+
Campaigns measured.
30+
Markets across the globe.
One platform to measure every ad in your campaign
With a holistic view of campaign performance across channels, you can optimize your media spend while your campaign is in flight to get the most out of your budget.