Author Bio
Ariel has been working in events and marketing for over a decade, with the past six years spent in the Market Research and Insights industry. Prior to joining Cint, she led events and community engagement at Zappi. She was named a 2023 and 2025 Greenbook Future List Finalist, is a member of the 2025 AdvertisingWeek New York Advisory Board, and formerly served as the Boston WiRe Chapter Event Lead.
Blog
By this author
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Quarter-century crisis: Are we better or worse off than we were 25 years ago?
Live at the Advertising Week Europe event in London, April 2025, Advertising Week’s Katie Ingram and Cint’s Ariel Madway took the stage to unpack generational divides.
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Building the right tech partnerships: KFC U.S. and Cint’s ‘Finger lickin’ good’ recipe for success
At TMRE 2024 in Orlando, KFC’s Renee Reeves joined Cint’s Ryan Fletcher for a fireside chat on how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success.
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TikTok, Deepfakes, and Political Ads: A study on the relationship between media and the upcoming election
Cint and Advertising Week partnered on research looking into the relationship between media influence and voter behavior leading up to this year’s US and UK elections.


