Cint profile
Patricia Petrat
Blog
By this author
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Lower interview lengths aren’t just good for everyone – they’re GREAT!
Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.
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As online survey respondents change, researchers must adapt
Research conducted by Lucid (a Cint Group company), Dynata, Kantar and Toluna in conjunction with the MRS shows that the makeup and attitudes of survey respondents are continuing to change year over year.
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How ResTech Enables Data-driven Knowledge without Sacrificing Privacy
As we learn more about how powerful “big data” has become, the need for enhanced data privacy is growing rapidly. However, advertisers, researchers and others who rely on understanding specific online audiences find themselves in a conundrum: how can we study the opinions, sentiments and behaviors of people without sacrificing their privacy?
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10 B2C Marketing Secrets Your B2B Company Can Steal
Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer…
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What Is CTV and Linear TV Advertising?
If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.
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How to monetize an app
Learn how to turn your app into a revenue stream, from in-app purchases to surveys.
