Outcomes measurement solutions
Track in-flight campaign outcomes in a unified dashboard
Close the heart-to-wallet measurement gap with a cohesive view of upper and lower-funnel outcomes.
Now in beta
Outcomes measurement in Lucid Measurement is currently restricted to the United States only. Get in touch to find out more about outcomes availability in your territory.
What is Cint’s outcomes measurement in Lucid Measurement?
Cint’s new outcomes measurement feature in Lucid Measurement solves this by tracking both brand awareness and sales performance in-flight. By reporting survey-based brand lift side-by-side with deterministic sales lift, this unified solution bridges the gap between what consumers say and what they do.
With an always-on view of both attitudinal and behavioral KPIs, you gain the granular insights needed to optimize your campaign live—and confidently prove the revenue value of your brand media spend.
How does outcomes measurement help my campaigns?
Understand sales results
New sales lift KPIs provide a complete view of how campaigns drive results, making it easy to see if your campaign is having the desired effect on consumer behavior.
Built for seamless reporting
Cut data by audience and media tactics across both sales and brand lift KPIs to visualize and export granular performance drivers.
Complete view of closed-loop performance
See upper and lower-funnel performance side-by-side for a comprehensive view of campaign outcomes.
Faster insights for effortless optimization
New reporting features highlight your top-performing media tactics for brand lift, sales lift, or both.
How do I prove the impact of my brand campaign?
Proving out the spend on your campaign is tough. You find yourself trying to stitch together a story from disparate data sources for clients, CFOs, and other executive stakeholders. Cint’s outcomes solution gives you a single source of truth. Connect attitudes to action, in a single cohesive view so you can finally prove the revenue impact of that big brand media buy.
How it works
1.
Set up your campaign
Activate privacy-safe exposure tracking on your ad creative.
2.
Match ad exposure
Impression data is matched to respondents and cardholders in our research marketplace.
3.
Survey and track purchases
Exposed users are surveyed for brand perceptions and matched to brand-specific transactions.
4.
Get in-flight results
Responses are used to calculate brand and sales lift KPIs across the campaign.
5.
Analyze performance
Results are weighted and significance tested to get insights while the campaign is live.
6.
Optimize with confidence
Use results to understand closed-loop campaign success and make in-flight optimizations.
Why choose Cint for outcomes measurement?
Scale
Make confident, data-backed decisions with in-flight survey and sales lift results.
Speed
Save time with an intuitive AI-powered dashboard that brings your data to life.
Optimization
Spot opportunities to adjust your campaign according to brand and sales lift KPIs.
Frequently asked questions
Everything you need to know about measuring outcomes with Cint
What kind of campaigns is Cint’s outcomes measurement solution built to support?
Cint has built its outcomes measurement to provide down-funnel impact stories for brand media campaigns in Lucid Measurement. For too long, a lack of tangible, CFO-friendly performance metrics have constrained brand media spend. By connecting upper-funnel attitudes to down-funnel actions, our outcomes measurement feature in Lucid Measurement provides advertising partners with the data they need to demonstrate the strategic value of brand media.
Where does Cint’s outcomes measurement solution data come from?
Cint’s outcomes solution is powered by privacy-safe data collaboration that integrates industry leading behavioral data into the declared data provided by the Cint Exchange. Our first partner, Affinity Solutions, provides person level transaction data from over 150 million credit and debit card holders that enable granular sales lift insights when combined with Cint’s respondent and ad exposure data.
How is Cint’s outcomes measurement solution different from my current sales lift provider?
Traditionally, advertisers have had to secure brand and sales lift from separate partners, forcing researchers to bridge the gap between conflicting samples and methodologies. This fragmented approach makes it difficult to narrate a unified story of how top-funnel awareness drives bottom-funnel action until long after your media has stopped running. Our new outcomes measurement solution streamlines this process by centralizing insights within the Lucid Measurement platform. By providing an in-flight view of performance, we empower you to optimize your tactics based on a cohesive understanding of both brand and sales impact.
What will I get with an outcomes measurement study in Lucid Measurement? study?
Cint provides brand lift and sales lift results side-by-side using an in-flight dashboard so that you can track campaign results and make optimizations while the campaign is running. The dashboard gives you the ability to cut and filter data to see which media and audience tactics are driving campaign outcomes, and allows you to export your results with or without filters to share key insights with your stakeholders.
What kind of brands is Cint’s outcomes measurement solution built for?
Cint’s outcomes solution is built to support a wide variety of brands and verticals including retail, QSR, subscription services, travel, and more. Outcomes measurement is currently only available in the United States. Contact a Cint representative to find out if outcomes measurement is the right fit for your next campaign.